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Music Video Production
Welcome to a new unit
In this unit you will:
• Learn the different reasons why music videos
are made
• Learn how music vid...
By the end of the unit
You will have produced:
• 2 written reports on music videos
• 1 pre-production portfolio
• 1 final ...
What is a music video?
Task
Working alone:
Brainstorm the different reasons why you
think music videos are made…
5
minutes
Whole class feedback
Make profit
To get across a message
Paid work for the crew
But the main reason is
promotion
What do we mean by
promotion?
But what is it we’re promoting?
Is it the single?
Is it the album?
Is it the music video itself?
Is it products in the video?
The music video helps to advertise the
products which form the artists brand
Artists
brandAlbum Single
Music video merchan...
Task 1
Working alone
Watch the following 3 videos (on Moodle)
and evaluate their purposes, writing up your
findings:
1. Li...
Whole class feedback
What different outlets do we get
music videos from?
Task 2
Working alone
Brainstorm all the different places you can
watch music videos. Explain why you think
there are more ...
Whole class feedback
Task 3
Read the article here to find out how artists
make money putting their videos up on
YouTube.
In pairs write out all...
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  1. 1. Music Video Production
  2. 2. Welcome to a new unit In this unit you will: • Learn the different reasons why music videos are made • Learn how music videos are made • Plan a music video • Film & edit a music video
  3. 3. By the end of the unit You will have produced: • 2 written reports on music videos • 1 pre-production portfolio • 1 final video, edited
  4. 4. What is a music video?
  5. 5. Task Working alone: Brainstorm the different reasons why you think music videos are made… 5 minutes
  6. 6. Whole class feedback
  7. 7. Make profit
  8. 8. To get across a message
  9. 9. Paid work for the crew
  10. 10. But the main reason is promotion
  11. 11. What do we mean by promotion?
  12. 12. But what is it we’re promoting?
  13. 13. Is it the single?
  14. 14. Is it the album?
  15. 15. Is it the music video itself?
  16. 16. Is it products in the video?
  17. 17. The music video helps to advertise the products which form the artists brand Artists brandAlbum Single Music video merchandise
  18. 18. Task 1 Working alone Watch the following 3 videos (on Moodle) and evaluate their purposes, writing up your findings: 1. Little Mix - DNA 2. Macklemore – Same Love 3. Britney Spears – Hold It Against Me 45 mins
  19. 19. Whole class feedback
  20. 20. What different outlets do we get music videos from?
  21. 21. Task 2 Working alone Brainstorm all the different places you can watch music videos. Explain why you think there are more places to watch music videos now, and why that is a good thing. 15 mins
  22. 22. Whole class feedback
  23. 23. Task 3 Read the article here to find out how artists make money putting their videos up on YouTube. In pairs write out all the different ways you think an artist could make money through their online video platforms. 15 mins
  • EmreErdem5

    Jul. 26, 2015

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