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Music video - colour pyschology

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Music video - colour pyschology

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Music video - colour pyschology

  1. 1. Colour correction & colour psychology
  2. 2. Colour Correction What is colour correction? Colour correction involves altering the hue, saturation and lightness of an images colour balance.
  3. 3. Colour correction Hue is the specific colour (eg/ red, blue, green…)
  4. 4. Colour correction Saturation is the intensity of a hue (its purity, which is diluted by adding grey to it)
  5. 5. Colour correction Luminance = the brightness of a colour from dark (black) to bright (white)
  6. 6. Colour correction Why do we colour correct?
  7. 7. Colour correction Why do we colour correct? • To improve footage that hasn’t been properly white balanced.
  8. 8. Colour correction Why do we colour correct? • To improve footage that hasn’t been properly white balanced. • To change the tone of a shot
  9. 9. Colour correction Why do we colour correct? • To improve footage that hasn’t been properly white balanced. • To change the tone of a shot • To change how our viewers feel…..
  10. 10. Colours can make us feel… Colour pyschology helps us to understand how we respond to different colours on a subconscious level.
  11. 11. Colour’s have associations for us How does this colour make you feel?
  12. 12. Colour’s have associations for us How does this colour make you feel? • Anger • Passion • Warm
  13. 13. Colour’s have associations for us How does this colour make you feel?
  14. 14. Colour’s have associations for us How does this colour make you feel? • Cool or cold • Sad • Calm
  15. 15. If you’re interested you should check out more on http://visual.ly/the- psychology-of-color
  16. 16. Task: check out the 2 videos
  17. 17. Think about the videos colour palette How does it make you feel? Does this allude to anything in the lyrics? How does it create meaning in our audience?

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