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This presentation was developed for UBC Engineering Physics project lab students.
I first ask the question. "What is Entrepreneurship?"
I follow-up with my favorite definition of a business.
Then I address the questions:
* What is the journey like?
* What is the process?
* How do I learn about customers?
* How do I keep score?
I focus on 5 Points — Purpose, You, Process, Customers, and Scorecard.
Purpose » Drucker’s Purpose of Business,
You » Martin’s Knowledge Funnel + Soft-Skills,
Process » Blank’s Customer Development,
Customers » Moore’s Crossing the Chasm + Product/Service Journey Sketch,
Scorecard » Osterwalder’s Business Model Canvas.