Presented by Joseph Piearson, Iowa Council on Foundations and Rachel Manuel, Iowa Campus Compact at the 2010 Iowa Nonprofit Summit.

1. Social Media: Sorting Through the Tools Iowa Nonprofit SummitNov. 15, 2010

2. Welcome to the Iowa Nonprofit Summit 2010 Use the Twitter hashtag#INPOS10 Don’t forget to check in on FourSquare!

3. Your Presenters Joseph Piearson, Program Associate, Iowa Council of Foundations Rachel Manuel, Executive Director, Iowa Campus Compact

4. Expectations for today Why social media? The Plan and Follow-up The Tools Etiquette Q&A

6. What is Social Media? “Social media are online communications in which individuals shift fluidly and flexibly between the role of audience and author. To do this, they use social software that enables anyone without knowledge of coding, to post, comment on, share or mash up content and to form communities around shared interests.” -Joseph Thornley

7. Relevance Why does this matter to your organization? Frequented sites Changing in the balance of power Collective action Solving social dilemmas Being a reliable source Providing factual information

8. Pros and Cons Pros Increase visibility Engage audiences Provide access to all generations Direct cost inexpensive Increased accessibility Target messages Cons Staff time Ever changing

9. Creating A Plan

10. Self-Assessment Staff time Experience How does your existing marketing/communications plan look? Do you need to develop a social media policy? What other pieces do you need to have in place? Where are you at?

11. Your Message What do you want to say? Why are you choosing social media? What goals are you specifically trying to accomplish? How does this compliment your larger communications plan?

12. Goals: Are They Measurable? What is the purpose? How is it measurable? What does success look like? Consider These 3 Things

13. Goals: Are They Measurable? “Encourage more youth 16 to 24 to volunteer.” What is the purpose? We rely heavily on youth volunteers to staff our food pantry. Example

14. Goals: Are They Measurable? “Encourage more youth 16 to 24 to volunteer.” How is it measurable? # of youth friending/following organization Volume or % increase in youth volunteering Example

15. Goals: Are They Measurable? “Encourage more youth 16 to 24 to volunteer.” What defines success? 20% increase in youth friending/following organization 5% increase in youth volunteers Example

16. Goals: Are They Measurable? Example

17. Assessing Your Audience Do you know your audience? Do you know your audience for this message? What tools are they using? What is the field saying? How do you listen? Where are they at?

18. Assessing Your Audience Who Are You Targeting?

19. Assessing Your Audience Who Are You Targeting?

20. Assessing Your Audience Who Are You Targeting?

21. Listening LISTEN Know what is being said about your org, your field, etc Who is taking part? Where is the conversation happening? Consider What can I contribute? Which media will be most relevant to us? Are there questions I can answer?

22. Listening Ask colleagues Google Search for keywords Google Alerts Check out social media sites Begin reading blogs RSS Reader

23. Listening

24. Listening

25. Listening

26. Defining Your Tools “It’s far better to use one or two tools well than to use many tools poorly.” -idealware Nonprofit Social Media Decision Guide

27. Defining Your Tools What are your top three goals? What are the channels you are considering? Let’s think about it…

28. Defining Your Tools From The Nonprofit Social Media Decision Guide by idealware

29. Defining Your Tools From The Nonprofit Social Media Decision Guide by idealware

31. Policy Internet Usage Guidelines vs. Social Media Handbook Individual to your organization Organizational matrix Simple Spreadsheet Who does what and when Red Cross -Extensive handbook http://sites.google.com/site/wharman/social-media-strategy-handbook American Speech-Language-Hearing Association (ASHA)- Less Extensive http://beth.typepad.com/files/asha-social-media-guidelines.pdf

32. Implementation Put together a Plan Overview Goal Objectives Strategies Lay it all out

33. Implementation Assign Roles

34. Measure Tracking is essential!

35. Measure Tracking is essential!

36. Measure Tracking is essential!

37. The Breakdown Twitter Youtube Foursquare Facebook LinkedIn Blogs Wiki Skype

38. Twitter Micro-blogging 140 characters Conversation-respond to others Post links Track events/conferences #Hashtags Lists

39. Twitter

40. #INPOS10

41. Fail Whale

42. Youtube Upload video ‘Page’ for videos Nonprofit Program Allows for external links Exclusively offered to NPOs

43. Youtube

44. FourSquare Places and Friends Tips To-Do

45. Facebook One of the most frequented Web sites Friends, Groups, Pages Likes, Comments Applications www.checkfacebook.com

46. Facebook

47. LinkedIn Professional Profiles Company Profile Connect to your colleagues Groups Experience, education, resume, etc. Recommendations “Office”

48. LinkedIn

49. Blogging Simple Web site Post text, photos, links, videos, music User friendly Can be used for a variety of purposes News Opinion Updates Links RSS “Home”

50. Blogging

51. Wikis Workspace, shared space Collaboration Communities Privacy settings for select group

52. Wikis

53. Skype and Talkbox Free video and voice calls Send instant messages Share files

54. Skype

55. Other sites DandyID Flickr Delicious Digg Tumblr Myspace Vimeo Scribd

56. Do’s and Don’ts Do Use disclaimers Be transparent Be accurate Be consistent Respect copyright Respect work commitments Uphold fundamental principals Don’t Reveal confidential information Spam Abuse cross-posting Sockpuppet Post exclusively about your own activities

57. Preparation Start small Educate your executives Right staff/volunteers to help Make sure your partners understand Plan for the next step and long term Read policies on each site you use

58. Additional Resources Beth’s Blog http://beth.typepad.com Lava Row http://www.Lavarow.com Inside Facebook http://www.insidefacebook.com Mashable The Social Media Guide http://www.mashable.com Case Foundation http://www.casefoundation.org/social-media-tutorials

59. Today’s Resources www.regonline.com/npsummit10 Log in with the information you used to register Materials Include: idealware Nonprofit Social Media Decision Guide CMO’s Guide to the Social Media Landscape Our Social Media Strategy Overview Are Foundation Leaders Using Social Media? From Foundation Center

60. Find Us Joseph www.twitter.com/JosephPiearson youthphil@iowacounciloffoundations.org Youth Philanthropy Initiative of Iowa Council of Foundations on Facebook Iowa Council of Foundations on Twitter Rachel www.twitter.com/iowarachel rachel.manuel@gmail.com Iowa Campus Compact on Facebook Iowa Campus Compact on Twitter