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Learn how Loyola shifted a once traditional communications platform into a fully integrated marketing strategy that now includes both social and mobile. With a new website came the opportunity to enhance existing marketing tactics and embrace an ever-evolving future of digital communications. Using analytics and data to support marketing decisions, learn how they had to make quick and immediate changes in strategy to impact recruitment. Join staff members from Loyola University Chicago’s Enrollment Management Division in a discussion to learn from their recent successes and challenges.