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IAB FORUM 2015 RTB made simple - in theory and practice, Etarget Bulgaria, Христо Николински, Мениджър за България

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IAB FORUM 2015 RTB made simple - in theory and practice, Etarget Bulgaria, Христо Николински, Мениджър за България

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IAB FORUM 2015 RTB made simple - in theory and practice, Etarget Bulgaria, Христо Николински, Мениджър за България

  1. 1. RTB Made Simple ETARGET Bulgaria
  2. 2. RTB real-time bidding • 85 percent of advertiser respondents said they are deploying automated real-time bidding practices today (and 64 percent say they’re doing so “aggressively”) • 72 percent of publisher respondents said they’re supporting similar “RTB” approach И : Winterberry group white paper 11/2013
  3. 3. ETARGET RTB
  4. 4. Audience targeting ?
  5. 5. ETARGET И : • • Off-road • • • • Retargeting
  6. 6. – я : - - Фи а ви д к и - С
  7. 7. – я : - : - - Ш - - Камп. : CPM 0,40€; CPC 1,20€ - Камп. : CPM 0,74€; CPC 0,35 €
  8. 8. RTB /reach/ . И ! 
  9. 9. ! hristo.nikolinski@etarget.bg

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