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PROGRAMMATIC ADVERTISING -
PROSPECTS AND CHALLENGES
OF AUTOMATED ADVERTISING IN
BULGARIA
IVAN IVANTSCHEV
GENERAL MANAGER, ...
THE OLD WAY OR THE RIGHT WAY?
TRADITIONAL AD TRADING PROGRAMMATIC AD TRADING
WHAT (the hell) IS PROGRAMMATIC
 Колко чу л ?
 Колко т к к о е?
 Колко о пол л ?
(88%)
(33%)
(23%)
* Forrester and the ...
PROGRAMMATIC IS…
USE OF SOFTWARE TO PURCHASE DIGITAL ADVERTISING,
AS OPPOSED TO THE TRADITIONAL PROCESS THAT
INVOLVES HUMA...
THEN WHAT IS RTB
Ad inventory is bought and sold on a
per-impression or on a per-click basis,
via programmatic auction.
SEE THE FUTURE YOU MUST
PROGRAMMATIC ADVANTAGES
FAST & EASY
COST SAVINGCOMPARABLE
EFFECTIVE TRANSPARENT
PROGRAMMATIC PRICE EXCHANGE
PROGRAMMATIC PYRAMIDE
THANK YOU!
IVAN IVANTSCHEV
GENERAL MANAGER, EASYADS PLATFORM
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IAB FORUM 2015 Programmatic Advertising - Prospects and Challenges of Automated Advertising in Bulgaria, Иван Иванчев, Основател и управител EasyAds Advertising Platform

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IAB FORUM 2015 Programmatic Advertising - Prospects and Challenges of Automated Advertising in Bulgaria, Иван Иванчев, Основател и управител EasyAds Advertising Platform

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IAB FORUM 2015 Programmatic Advertising - Prospects and Challenges of Automated Advertising in Bulgaria, Иван Иванчев, Основател и управител EasyAds Advertising Platform

  1. 1. PROGRAMMATIC ADVERTISING - PROSPECTS AND CHALLENGES OF AUTOMATED ADVERTISING IN BULGARIA IVAN IVANTSCHEV GENERAL MANAGER, EASYADS PLATFORM
  2. 2. THE OLD WAY OR THE RIGHT WAY? TRADITIONAL AD TRADING PROGRAMMATIC AD TRADING
  3. 3. WHAT (the hell) IS PROGRAMMATIC  Колко чу л ?  Колко т к к о е?  Колко о пол л ? (88%) (33%) (23%) * Forrester and the Association of National Advertisers
  4. 4. PROGRAMMATIC IS… USE OF SOFTWARE TO PURCHASE DIGITAL ADVERTISING, AS OPPOSED TO THE TRADITIONAL PROCESS THAT INVOLVES HUMAN NEGOTIATIONS AND MANUAL INSERTION ORDERS. IT’S USING MACрINES TO BUY ADS, BASICALLY.
  5. 5. THEN WHAT IS RTB Ad inventory is bought and sold on a per-impression or on a per-click basis, via programmatic auction.
  6. 6. SEE THE FUTURE YOU MUST
  7. 7. PROGRAMMATIC ADVANTAGES FAST & EASY COST SAVINGCOMPARABLE EFFECTIVE TRANSPARENT
  8. 8. PROGRAMMATIC PRICE EXCHANGE
  9. 9. PROGRAMMATIC PYRAMIDE
  10. 10. THANK YOU! IVAN IVANTSCHEV GENERAL MANAGER, EASYADS PLATFORM

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