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Make TV Magical
What We Learned
10 Million Downloads Later
© 2015 Flipps Media Inc. Confidential.
TV EXPERIENCE SUCKS
for on-demand video
Multi $B market of
DUCT TAPE SOLUTIONS
WHY NOT?
Any big screen
No hassle
Great UI
A mobile app
to easily project
digital content onto a TV
using only a phone
No boxes No dongles No cables No TV apps
PHONE
Navigation
CLOUD
Streaming
TV
Visualization
FLIPPS INCEPTION
…or the story of a geeky project
PEOPLE
love
Flipps
INDUSTRY
at a tipping
point
WE
scale like
an app
PEOPLE
love
Flipps
INDUSTRY
at a tipping
point
WE
scale like
an app
*Consumer preferences always determine the winner
100% WORD OF MOUTH MARKETING
10M+ INSTALLS
0 M
2 M
4 M
6 M
8 M
10 M
12 M
14 M
100% organic100% organic
MORE & BETTER USER REVIEWS
than HBO & Hulu
#Userreviews
CONSISTENTLY DEEPENING THE RELATIONSHIP
Week2retention
Cohort
25%
30%
35%
40%
45%
50%
55%
Jän Feb Mär Apr Mai Jun Jul Aug ...
FAST GROWING
# REGISTERED ACCOUNTS
2014 accounts only
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
90...
PEOPLE
love
Flipps
INDUSTRY
at a tipping
point
WE
scale like
an app
*Creating a disruption opportunity
Smosh PewDiePie The Fine Bros
44% of US millennias’ TV viewing time
is online and on-demand
TOP 5 most influential figures...
STRONG INBOUND PARTNER ACQUISITIONCONTENT PARTNERS
FAST GROWING CONTENT LIBRARY
180 channels, 8,000 movies, 400 series
Hoursofvideo
25,000
35,000
45,000
55,000
65,000
75,000...
HIGHLY MONETIZIBLE AUDIENCE
0% 5% 10% 15% 20%
United States
Germany
United Kingdom
Spain
Brazil
…
0%
5%
10%
15%
20%
25%
30...
PEOPLE
love
Flipps
INDUSTRY
at a tipping
point
WE
scale like
an app
*Because we’re an app 
GLOBAL TV DISTRIBUTION COMPANY
that scales like an app
No capital
expenditures
No setup and
onboarding costs
Bringing cloud model to TV
VS
Hundreds $/user
for user acquisition
$1-2/user with
paid acquisitionVS
iTunes, Google Play, Amazon Appstore
VS
FASTER USER ADOPTION THAN
COMPETITORS
with a fraction (1%) of their budget
0 M
5 M
10 M
15 M
20 M
25 M
1 2 3 4 5 6 7
Roku
...
250,000,000
SUPPORTED TV
5,000
FIELD-TESTED
MODELS
90% of US digital video viewers
will have a CTV by 2018
MORE SUPPORTED ...
250,000,000
SUPPORTED TV
SCREENS
2 GRANTED US
PATENTS
60+ CONTENT PARTNERS
150+ CHANNELS
10,000,000+
INSTALLS
4X
AVERAGE M...
Make TV Magical
JOIN THE EVOLUTION OF TV
IAB FORUM 2015  Flipps: Make TV magical - what we learned 10 milion downloads later, Михаела Борсукова, Маркетинг Продукти...
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IAB FORUM 2015 Flipps: Make TV magical - what we learned 10 milion downloads later, Михаела Борсукова, Маркетинг Продукти, Flipps

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Inspiration and Insight for Digital Leaders

IAB FORUM 2015 Flipps: Make TV magical - what we learned 10 milion downloads later, Михаела Борсукова, Маркетинг Продукти, Flipps

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IAB FORUM 2015 Flipps: Make TV magical - what we learned 10 milion downloads later, Михаела Борсукова, Маркетинг Продукти, Flipps

  1. 1. Make TV Magical What We Learned 10 Million Downloads Later © 2015 Flipps Media Inc. Confidential.
  2. 2. TV EXPERIENCE SUCKS for on-demand video
  3. 3. Multi $B market of DUCT TAPE SOLUTIONS
  4. 4. WHY NOT? Any big screen No hassle Great UI
  5. 5. A mobile app to easily project digital content onto a TV using only a phone No boxes No dongles No cables No TV apps
  6. 6. PHONE Navigation CLOUD Streaming TV Visualization
  7. 7. FLIPPS INCEPTION …or the story of a geeky project
  8. 8. PEOPLE love Flipps INDUSTRY at a tipping point WE scale like an app
  9. 9. PEOPLE love Flipps INDUSTRY at a tipping point WE scale like an app *Consumer preferences always determine the winner
  10. 10. 100% WORD OF MOUTH MARKETING 10M+ INSTALLS 0 M 2 M 4 M 6 M 8 M 10 M 12 M 14 M 100% organic100% organic
  11. 11. MORE & BETTER USER REVIEWS than HBO & Hulu #Userreviews
  12. 12. CONSISTENTLY DEEPENING THE RELATIONSHIP Week2retention Cohort 25% 30% 35% 40% 45% 50% 55% Jän Feb Mär Apr Mai Jun Jul Aug Sep Okt Nov Dez Core audience All users
  13. 13. FAST GROWING # REGISTERED ACCOUNTS 2014 accounts only 0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000 1,000,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
  14. 14. PEOPLE love Flipps INDUSTRY at a tipping point WE scale like an app *Creating a disruption opportunity
  15. 15. Smosh PewDiePie The Fine Bros 44% of US millennias’ TV viewing time is online and on-demand TOP 5 most influential figures among teenagers are all YouTube (not Hollywood) celebrities DIGITAL CONTENT BECOMES MAINSTREAM
  16. 16. STRONG INBOUND PARTNER ACQUISITIONCONTENT PARTNERS
  17. 17. FAST GROWING CONTENT LIBRARY 180 channels, 8,000 movies, 400 series Hoursofvideo 25,000 35,000 45,000 55,000 65,000 75,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
  18. 18. HIGHLY MONETIZIBLE AUDIENCE 0% 5% 10% 15% 20% United States Germany United Kingdom Spain Brazil … 0% 5% 10% 15% 20% 25% 30% 35% 10-20 20-30 30-40 40-50 50+ Male – 82% Female – 18% -60% -40% -20% 0% 20% 40% 60% $ 10K - 30K $ 30K - 60K $ 60K - 90K $ 90K - 120K $ 120K - 150K $ 150K - 180K $ 180K - 210K
  19. 19. PEOPLE love Flipps INDUSTRY at a tipping point WE scale like an app *Because we’re an app 
  20. 20. GLOBAL TV DISTRIBUTION COMPANY that scales like an app
  21. 21. No capital expenditures No setup and onboarding costs Bringing cloud model to TV VS
  22. 22. Hundreds $/user for user acquisition $1-2/user with paid acquisitionVS
  23. 23. iTunes, Google Play, Amazon Appstore VS
  24. 24. FASTER USER ADOPTION THAN COMPETITORS with a fraction (1%) of their budget 0 M 5 M 10 M 15 M 20 M 25 M 1 2 3 4 5 6 7 Roku Apple TV Chromecast Flipps Years since launch Users
  25. 25. 250,000,000 SUPPORTED TV 5,000 FIELD-TESTED MODELS 90% of US digital video viewers will have a CTV by 2018 MORE SUPPORTED TV SCREENS than any competitor
  26. 26. 250,000,000 SUPPORTED TV SCREENS 2 GRANTED US PATENTS 60+ CONTENT PARTNERS 150+ CHANNELS 10,000,000+ INSTALLS 4X AVERAGE MEDIA APP RETENTION 100,000+ USER REVIEWS TECHNOLOGY AUDIENCE CONTENT ENGAGEMENT
  27. 27. Make TV Magical JOIN THE EVOLUTION OF TV

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