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Digital trends and habits of the people 2016

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Тенденции, навици, какво да очакваме?
Модератор: Мартин Попов, управител и основател на дигитална агенция Interactive Share

Published in: Business
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Digital trends and habits of the people 2016

  1. 1. ALWAYS CONNECTED!
  2. 2. MARKETING IS NOW A TECHNICAL DISCIPLINE
  3. 3. THE ADVERTISING AGENCIES ARE DEAD, BUT THEY STILL DON’T KNOW IT
  4. 4. MARKETING SHIFTS FROM ART TO SCIENCE
  5. 5. BEING “ALWAYS ON” EVERYWHERE IS THE NEW NORM
  6. 6. FROM ONE FUNNEL TO INFINITE PATHS TO PURCHASE
  7. 7. PEOPLE’S HABITS ARE CONSTANTLY CHANGING
  8. 8. TRENDS SOURCE:
  9. 9. PEOPLE BASED-MARKETING - THE RIGHT MESSAGE, TO THE RIGHT PERSON IN THE RIGHT TIME IN WHAT THAT IS SCALABLE
  10. 10. • INFRASTRUCTURE ERP&CRM&DATA BASE • RTB (ADVERTISER/DMP/DSP/ADEXCHANGE/ADNETWORKS/ ADSERVERS/SSP/PUBLISHER) • PROGRAMATIC MARKETING • MARKETING AUTOMATION - SOCIAL TOOLS, ADWORDS API, AUTOMATE EMAIL NOTIFICATIONS • PREDICTIVE MARKETING (AMAZON EXAMPLE) • GEO LOCATION TARGETING
  11. 11. PROGRAMMATIC MEDIA BUYING IS NOT A TREND – IT’S A TAKEOVER SOURCE:
  12. 12. NOW WE CAN OPEN AND CLOSE THE LEAD IN THE SAME TIME
  13. 13. SOURCE:
  14. 14. MULTI-CHANNEL NETWORKS AGGREGATE CONTENT FROM INFLUENCERS VIDEO CONTENT CREATORS
  15. 15. INFLUENCER MARKETING
  16. 16. DIGITAL WILL DOMINATE THE MARKETING! SOURCE:

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