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Turkish Digital Landscape in a Nutshell

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Turkish Digital Landscape in a Nutshell

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Turkish Digital Landscape in a Nutshell

  1. 1. Turkish Digital Turkish DigitalLandscape in aa Landscape in Nutshell Nutshell Cüneyt Cüneyt Devrim Devrim
  2. 2. Basic Numbers
  3. 3. POPULATION Source: TUİK 2011
  4. 4. INTERNET POPULATION Source: TUİK 2012
  5. 5. Internet Penetration Source: TUİK 2012
  6. 6. Internet Usage by Age Source: IAB TR 2012
  7. 7. Source: IAB TR 2012
  8. 8. Internet Connection Source: BTK Q1 2012 report
  9. 9. Internet Use
  10. 10. Source: IAB TR 2012
  11. 11. Source: IAB TR 2012
  12. 12. AD SPEND
  13. 13. Turkish Advertising AdEx (Total) Source: Turkish Advertising Association
  14. 14. Digital Ad Spend
  15. 15. Digital Ad Spend 2012
  16. 16. Digital Ad Spend Growth
  17. 17. Digital Ad Spend Characteristics
  18. 18. Top 20 Web Sites in Turkey
  19. 19. Top 20 Web Sites in Turkey
  20. 20. Time Spent
  21. 21. VIDEO
  22. 22. Source: IAB TR 2012
  23. 23. Montly Time Spent on Video Source: Nokta 2012
  24. 24. Source: IAB TR 2012
  25. 25. Video Time by Age Source: IAB TR 2012
  26. 26. MOBILE
  27. 27. Source: BTK Q1 2012 report
  28. 28. 3G Subscribers Source: BTK Q1 2012 report
  29. 29. Mobile Internet Users 2009-2012 Mobil İnternet Kullanıcıları Source: 2009-BTK Q1 2012 report
  30. 30. Share of Mobile Web Pages Source: gemiusTraffic, August, 2012
  31. 31. Distribution of mobile pageviews Source: gemiusTraffic, August, 2012
  32. 32. SOCIAL MEDIA
  33. 33. Facebook 32 milyon Millio n
  34. 34. Twitter ?? Millio n
  35. 35. Mobile Social Media Source socialbakers Feb. 22d 2012
  36. 36. E-COMMERCE
  37. 37. Total E-Commerce Spending Source: The Interbank Card Center/BKM 2012
  38. 38. Growth Rate in 2012
  39. 39. Credit Cards Source: The Interbank Card Center/BKM 2012
  40. 40. Online Shoppers Source: Ipsos KMG Brand Plus 2011
  41. 41. Basket Size Source: The Interbank Card Center/BKM 2012
  42. 42. Digital Investment
  43. 43. Yemeksepeti.com $44 M General AtlanticÇiçeksepeti.com NA AmazonTrendyol.com $26 M KPCB &TigerEbebek.com ~$ 30 M Topbaş FamilyEvidea.com $1 M TigerLidyana.com NA Ru-Net
  44. 44. TEŞEKKÜRLER www.iab-turkiye.org

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