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5 доклад pma_final

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pma_final

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5 доклад pma_final

  1. 1. PMA Network X/ orLdx/ ide Mobile DSP Mmposble TpeHp, bI B MO6W1bHOl71 peKnaMe — Lno HOBOFO 6y, qeT B Poccmm.
  2. 2. Ml/1POBO| ;1 Pb| HOK MOBl/ U1bH0|;1 PEK}'| AMb| RTB 7,5 Mflp/ J3 14 MJ'| pJ: |S 18 32,5 108 MJ1Dl1l$ WIPAS MTIDAS 2013 2014 2018 2014 2016 2018 - M061/| }1bHaF| peKnaMa 3al7|MeT 72% or O6UJ, l/IX 3aTpaT * Flo , aaHHbIM skcneproa J’son & Partners Consulting
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  5. 5. PMA Network X/ orLdx/ ide Mobile DSP M061/1l1bHaF| BM, qeo—peKnaMa. Oco6eHHocTM M OTl1l/1*-ll/1F| .
  6. 6. ,lJ, EHbFV| M | '|POFHO3b| POCTA US MOBILE VIDEO AD SPENDING: 2013 - 2019 86.9 B $6.0 B $5.1 B 83.9 B 82.6 B 81.5 B 30.7 B 2013 2014 2015 2016 2017 2018 2019 * e-Marketer US Mobile Video Advertising Report — June 207 5
  7. 7. ,lJ, EHbFl/ I l/1 | '|POFHO3b| POCTA WHERE US AGENCIES EXPECT TO SEE THE LARGEST INCREASE IN AD SPENDI 2013-2019 Desktop display Search Social Media 60% Mobile Display TV 48% Video - Desktop Video — Mobile 27% 27% 12% 13% 13% I I * eMarketer US Mobile Video Advertising Report — June 207 5
  8. 8. }J, EHbF| /1 M | '|POFHO3b| POCTA PUBLISHERSI DO YOU OFFER YOUR VIDEO INVENTORY VIA PROGRAMMATIC? AA 35% " HET 2013 64% 149% 51% 2014 * Flo , aaHHblM lnneractlve
  9. 9. d>OPMATbl MOBI/1J1bHOl7| Bl/1lJ, EO-PEKl1AMb| FULL-SCREEN VIDEO ADS
  10. 10. <DOPMATbI MOBI/ |I1bHO|7| Bl/ ILLEO-PEKl'IAMb| NATIVE VIDEO ADS ‘. ~'I‘5IiUII)Uil53 . x AU! mu-~11 mwi 'I'Int'vr1nnn: cnv 'll)y)l1’1l'Il)l1’l[‘U7m"NbIfi‘” )t1tlt<. lI'I1‘lIr.9_ muse: PIaySIaIIoII Puccun , _, «rwveuu. lime»: in. » Psa we a P5 Slots‘ Boiilulzfm MJODIN ausuiuguiitaevca c ylI'(‘lIllOllNDlII rpamm 0» Maxim Samoylenko T. It- lo‘ Eldar Munazm
  11. 11. ¢OPMATb| MOBW1bHOV1 BI/ |JJ, EO-PEKl1AMb| IN-BANNER VIDEO ADS N? Clash Of Kings Vkttt Battle to build an empire and control 7 fantasy kingdoms! WWW 7
  12. 12. OCOBEHHOCTI/1 M OTl1|/ I‘-IMFI OT , IJ, PYFl/ IX GDOPMATOB MOBI/ Il1bHA$1 Bl/ |D, EO PEKl1AMA I1OKA3b| BAET RETENTION RATE HA 80% BOl1bLUE I-IEM TPACDI/ iK l/ I3 COLl, |/IAl1bHb| X OETEI7I * Flo , aaHHblM AppsFb/ er
  13. 13. OCOBEHHOCTVI VI OTl1l/ I‘-ll/ I51 OT D, PYI'l/ IX <DOPMATOB BvIp, Eo-PEKITAMA I'Io CPABHEHVIIO c TB-PEI<rIAMoI7I: I HA 50% BblL| JE 3A| '|OMl/ |HAEMOCTb REI<nAIvIHoro OI5PALLI, EHl/ IFI I I50l1bLIJE '-IEM HA 45% V3HABAEMOCTb BPEHJZLA I FlO*—| T|/ I HA 40% BOl1bLIJE FIOl10>Kl/ iTEl1bHOE BOCFIPI/ i$1T| /IE PEKl1AM bl I 57% FIOTPEISI/ lTEl1El7I VTBEP)KLl, AIOT, HTO Bl/ |lZI, EO | '|PO, £lVKTA LLOBABI/ Ino l/ IM VBEPEHHOCTI/ I B IToI<vI'II<E * l1o , l1aHHbIM IAB 8. Nielsen
  14. 14. M ETPI/1 KI/ I OTCJ1 E)KI/1 BAH l/ IFI Bl/1,lJ, EO-PEKl'| AM bl CREATIvEVIEw PAUSE START REmnND HRSTQUARTKE RESUME I/ IIDPOINT FULLSOREEN 1IuRDQUARTmE EXHFULLSOREEN COMPLETE EXPAND AAUTE COLLAPSE UNMUTE
  15. 15. :-: ;WIi: L-II MIC]: -1HllI5I=7AV: IhIi‘fl£, _ 0lI: lAIl_ll‘7A| :L, lib‘? PESFW H AE«if*rPA: rIiAIi: i F'EET‘W H If2IllA» I " TC AI-, ."Tt"r. %i (TE: ;, s—: ‘ 'i. . Iii‘: .‘4,4'%. i VIP: ‘~; iT. *'i. .
  16. 16. wwwpma-network. com AH, qpeI71 LUaTpOB lJ, eHI4c lJ, I4BaI< V _ . I‘eHepanbHbIvI , uvIpeI<Top les ma network com lJ, IApeI<Top no FlpO, l1yKTy ashatrOv@pma—network. cOm facebook. com/ gma-network dd@pma-network. cOm

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