Basics Internet Advertising Social Media Mktng

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Presentation by Matthew Ipsan at the February 2010 professional development luncheon.

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Basics Internet Advertising Social Media Mktng

  1. 1. Basics of Internet Advertising/Social Media Matthew I. Ipsan, VP, Interactive Media The State Media Company
  2. 2. Glossary of Terms  Social Media providers  Marketing terminology  Buzzwords
  3. 3. SEM & SEO  Definitions for each  How they work  How to decide if it should be part of your company’s media mix
  4. 4. Social Media  Differences  How it works  How to decide if it should be part of your company’s media mix
  5. 5. Opt-in & Newsletter Databases  Definitions for each  CANN-SPAM Act  Trends
  6. 6. How to Set Goals/Objectives  Understanding who your target audience is  Understanding where your target audience is  Be realistic with expectations “To acquire knowledge, one must study; but to acquire wisdom, one must observe.” -Marilyn vos Savant: Business: Inspirational Quotes
  7. 7. How to Set Goals/Objectives  Budget  Personnel resources  How to buy
  8. 8. How to Measure  Click-thru rate  Phone calls  Special Offers Redeemed  ROI “It is not so important who starts the game but who finishes it.” - John Wooden: Business: Motivation Quotes
  9. 9. Q&A “Things may come to those who wait, but only the things left by those who hustle” –Abraham Lincoln

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