From Author to Reader Anneli Meeder, NHBS Presented at IAALD XIIIth World Congress, April 2010 How a book finds the path t...
Introduction <ul><li>Let’s talk about books! </li></ul><ul><li>How do recent technological changes in the book trade impac...
Stations on the Way <ul><li>Author </li></ul><ul><li>   </li></ul><ul><li>Publisher </li></ul><ul><ul><li>Printer </li></...
Optimising the Path <ul><li>Author </li></ul><ul><li> </li></ul><ul><li>Publisher </li></ul><ul><li> </li></ul><ul><li>(...
Self Publishing <ul><li>Author </li></ul><ul><li> </li></ul><ul><li>Publisher </li></ul><ul><li> </li></ul><ul><li>(Prin...
Self Publishing Examples
E-publishing <ul><li>Author </li></ul><ul><li> </li></ul><ul><li>Publisher </li></ul><ul><li> </li></ul><ul><li>(Printer...
Print-on-Demand <ul><li>Author </li></ul><ul><li> </li></ul><ul><li>Publisher </li></ul><ul><li> </li></ul><ul><li>(Prin...
Print on Demand Example
Leave out the Book Seller <ul><li>Author </li></ul><ul><li> </li></ul><ul><li>Publisher </li></ul><ul><li> </li></ul><ul...
To summarise… <ul><li>Author </li></ul><ul><li> </li></ul><ul><li>Publisher </li></ul><ul><li> </li></ul><ul><li>(Printe...
Impacts on Collection Development <ul><li>More sources of information about new titles are becoming available </li></ul><u...
Collection Development Resources <ul><li>Specialist booksellers catalogues  </li></ul><ul><ul><li>NHBS Monthly Catalogue <...
Free Books! <ul><li>NHBS Gratis Book Scheme </li></ul><ul><li>www.nhbs.com/gratis </li></ul>
Anneli Meeder [email_address] Visit us in Totnes, Devon, UK
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From author to reader: how a book finds the path to the intended audience

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Presentation by Anneli Meeder (NHBS Environment Bookstore) at the IAALD 2010 World Congress - 26-29 April 2010, Montpellier, France

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From author to reader: how a book finds the path to the intended audience

  1. 1. From Author to Reader Anneli Meeder, NHBS Presented at IAALD XIIIth World Congress, April 2010 How a book finds the path to the intended audience
  2. 2. Introduction <ul><li>Let’s talk about books! </li></ul><ul><li>How do recent technological changes in the book trade impact on the way librarians choose and buy books? </li></ul><ul><li>Self Publishing, e-publishing, Print-on-Demand, Direct sales from publisher to library </li></ul>
  3. 3. Stations on the Way <ul><li>Author </li></ul><ul><li>  </li></ul><ul><li>Publisher </li></ul><ul><ul><li>Printer </li></ul></ul><ul><ul><li>Warehouse / Trade Distributor </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Book Trade </li></ul><ul><ul><li>Wholesaler </li></ul></ul><ul><ul><li>Book Seller </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Book Buyer </li></ul>
  4. 4. Optimising the Path <ul><li>Author </li></ul><ul><li> </li></ul><ul><li>Publisher </li></ul><ul><li> </li></ul><ul><li>(Printer, </li></ul><ul><li>Warehousing) </li></ul><ul><li> </li></ul><ul><li>Book Trade </li></ul><ul><li> </li></ul><ul><li>Book Buyer </li></ul><ul><li>What happens </li></ul><ul><li>if we leave out some </li></ul><ul><li>of the stations along the way? </li></ul>
  5. 5. Self Publishing <ul><li>Author </li></ul><ul><li> </li></ul><ul><li>Publisher </li></ul><ul><li> </li></ul><ul><li>(Printer, </li></ul><ul><li>Warehousing) </li></ul><ul><li> </li></ul><ul><li>Book Trade </li></ul><ul><li> </li></ul><ul><li>Book Buyer </li></ul><ul><li>How: Authors decide to take on the editing, layout, printing, marketing (and risk) </li></ul><ul><li>Why : Not accepted by publishers (“Vanity Publishing”), higher profit margins expected, faster </li></ul><ul><li>Result: Important titles with good marketing succeed, many more never find their buyers </li></ul><ul><li>Increasingly easy to publish, difficult to evaluate quality, generally less expensive to buy </li></ul><ul><li>Lulu, Trafford </li></ul>
  6. 6. Self Publishing Examples
  7. 7. E-publishing <ul><li>Author </li></ul><ul><li> </li></ul><ul><li>Publisher </li></ul><ul><li> </li></ul><ul><li>(Printer, </li></ul><ul><li>Warehousing) </li></ul><ul><li> </li></ul><ul><li>Book Trade </li></ul><ul><li> </li></ul><ul><li>Book Buyer </li></ul><ul><li>How: Removing the physical copy of the book </li></ul><ul><li>Why: Faster turnaround, lower production costs, higher profit margins for publishers </li></ul><ul><li>Result: Books are changed from “Goods” to “Services” - Rights of the buyer are curtailed </li></ul><ul><li>Easier access for some readers </li></ul><ul><li>Publishers and book trade are battling over sales and margins </li></ul>
  8. 8. Print-on-Demand <ul><li>Author </li></ul><ul><li> </li></ul><ul><li>Publisher </li></ul><ul><li> </li></ul><ul><li>(Printer, </li></ul><ul><li>Warehousing ) </li></ul><ul><li> </li></ul><ul><li>Book Trade </li></ul><ul><li> </li></ul><ul><li>Book Buyer </li></ul><ul><li>How: Out-of-Print titles and some new titles are printed in small batches </li></ul><ul><li>Why: reduces printing and warehouse costs; makes out-of-print titles available again </li></ul><ul><li>Result: Inferior print quality, esp. with illustrations </li></ul><ul><li>POD does not mean “quick” </li></ul><ul><li>Minimal marketing for old titles </li></ul>
  9. 9. Print on Demand Example
  10. 10. Leave out the Book Seller <ul><li>Author </li></ul><ul><li> </li></ul><ul><li>Publisher </li></ul><ul><li> </li></ul><ul><li>(Printer, </li></ul><ul><li>Warehousing) </li></ul><ul><li> </li></ul><ul><li>Book Trade </li></ul><ul><li> </li></ul><ul><li>Book Buyer </li></ul><ul><li>How: Publishers sell to the book buyers directly, mainly textbook and STM titles </li></ul><ul><li>Why: Increase the profit margin for the publisher </li></ul><ul><li>Result: Better discounts for book buyers (often offset by higher retail prices) </li></ul><ul><li>Many potential book buyers never find out about the titles </li></ul><ul><li>Publishers increase their “branding” </li></ul>
  11. 11. To summarise… <ul><li>Author </li></ul><ul><li> </li></ul><ul><li>Publisher </li></ul><ul><li> </li></ul><ul><li>(Printer, </li></ul><ul><li>Warehousing) </li></ul><ul><li> </li></ul><ul><li>Book Trade </li></ul><ul><li> </li></ul><ul><li>Book Buyer </li></ul><ul><li>Changes in technology and information delivery allow for the following new publishing models: </li></ul><ul><li>Self publishing </li></ul><ul><li>E-publishing </li></ul><ul><li>Print on Demand </li></ul><ul><li>Publisher to book buyer directly </li></ul>
  12. 12. Impacts on Collection Development <ul><li>More sources of information about new titles are becoming available </li></ul><ul><li>Researching and evaluating publications </li></ul><ul><li>At NHBS: </li></ul><ul><ul><li>Publishers’ marketing: catalogues, email, visits, trade fairs, review copies </li></ul></ul><ul><ul><li>Authors’ marketing: email, visits, review copies </li></ul></ul><ul><ul><li>Customer requests </li></ul></ul><ul><ul><li>Research </li></ul></ul>
  13. 13. Collection Development Resources <ul><li>Specialist booksellers catalogues </li></ul><ul><ul><li>NHBS Monthly Catalogue </li></ul></ul><ul><li>Library acquisition lists </li></ul>
  14. 14. Free Books! <ul><li>NHBS Gratis Book Scheme </li></ul><ul><li>www.nhbs.com/gratis </li></ul>
  15. 15. Anneli Meeder [email_address] Visit us in Totnes, Devon, UK

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