Social Media Marketing Proposal  for  Volvo (U.S.) 2011
VOLVO. FOR LIFE.
SWOT Analysis Strength - Brand reputation for Safety - Have a good presence on online Weakness - Less strong image as a lu...
Goals <ul><li>Develop a strong brand positioning  </li></ul><ul><li>Increase brand awareness  </li></ul><ul><li>Maintain b...
Engage!
Volvo For Life. “Redefining Perfection”
Viral Campaign
Budget Allocation
Evaluation  <ul><li>Utilize online tools </li></ul><ul><li>sales revenue growth </li></ul><ul><li>conduct surveys </li></ul>
 
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Social Media Marketing Proposal for Volvo (U.S.) 2011

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Social Media Marketing Proposal for Volvo (U.S.) 2011

  1. 1. Social Media Marketing Proposal for Volvo (U.S.) 2011
  2. 2. VOLVO. FOR LIFE.
  3. 3. SWOT Analysis Strength - Brand reputation for Safety - Have a good presence on online Weakness - Less strong image as a luxury car - High price - Less buyer personas Opportunity - Has great potential to improve in web presence - Buyer personas segmentation Threat - Nation-wide economic recession - Many strong competitors - Threat of U.S. market place
  4. 4. Goals <ul><li>Develop a strong brand positioning </li></ul><ul><li>Increase brand awareness </li></ul><ul><li>Maintain brand perception as a safety car </li></ul><ul><li>Increase profitable revenue growth </li></ul>
  5. 5. Engage!
  6. 6. Volvo For Life. “Redefining Perfection”
  7. 7. Viral Campaign
  8. 8. Budget Allocation
  9. 9. Evaluation <ul><li>Utilize online tools </li></ul><ul><li>sales revenue growth </li></ul><ul><li>conduct surveys </li></ul>

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