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Social Media Trends 2015

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The social media landscape is ever expanding and changing. Newer social media channels, trends of content sharing, types of users and their activities are rapidly moving and emerging in this digital marketing space. A current study on social media engagement has revealed that about 1,730,000,000 users [which is one fourth of the global population) are engaged across various channels of social media, whether posting, pinning, tweeting, vining and instagraming. This means more opportunities as well as newer difficulties for social media marketers who rely upon social networks for campaigns, branding and online reputation management. Thus, it is imperative to keep abreast of latest social media trends in 2015 which includes –

- New features in social media messengers
- Use of social media for shopping
- Social media posting and sharing which culminate in shopping
- Use of social media in online transactions
- Sales, discounts, time-constraint deals and ads are flashing more than ever, over social networks
- Integration of wearable gadgets with social media
- Connectivity of smart gadgets to social networks
- Social media focused apps for smart devices
- Wide range of social media sharing using smart devices
- Marriage of social networks and Internet of Things
- Steady increase in minutes and hours spent in social networks
- Social media engagement through mobile devices and computers
- Video sharing on social media
- Social video sharing trends
- Geographical data share and check-ins via social media
- Visual content and text content shares over social networks…

And there are a lot more eye-opening facts and figures on changing face of social media trends in 2015. This presentation is a handy resource for social media marketers to understand the paradigm shift in social media landscape and to optimize their ad campaigns accordingly. Moreover, this presentation will guide you in tapping new breed of users, their activities, content they mostly consume and share and their other preferences in order to give a fresh new perspective to your social media apps, posts, ads and other content. Hence, bookmark or download this smart resource on social media trends in 2015 on your computer, to keep it readily available on your device to explore endless social networking and marketing opportunities for your business. Let us know what you want to know more on social media and digital marketing space. We are eager to hear…

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Social Media Trends 2015

  1. 1. Social Media Trends In 2015
  2. 2. Social Media Is Your New Wallet 1
  3. 3. Facebook lets you connect to over 45,000 e-merchants with its auto-fill feature to save your credit card info on FB. Facebook Money, a hidden payment feature inside Facebook’s messenger app is expected to be rolled out in 2015. Social Media Is Your New Wallet If activated, 200 million users will be able to send money to each other using their debit cards, absolutely free. SHORTEN THE PATH TO CONVERSION Pre-populate payment and shipping information at checkout
  4. 4. Shopping Gets Social 2
  5. 5. Shopping Gets Social Social shopping is going to capture around 15% of overall online shopping in 2015. users access social networks to buy products online Flash sales and time sensitive deals work best 75% of social buying happens within 1 week of sharing, tweeting, liking or adding a product to favorites. 60%
  6. 6. Smart Devices Catch The Social Buzz 3
  7. 7. Smart Devices Catch The Social Buzz Your fitness trackers and weight loss apps already speak with social media Now your fitness gadgets, smart watch and even refrigerators also connect to social media. Rise of social connectivity in 2015 with Internet of Things 7%
  8. 8. Mobile And Social Go Hand-In-Hand 4
  9. 9. Mobile And Social Go Hand-In-Hand Around 70% of social media time is spent on mobiles Top 3 Social Apps 75.6% Facebook 43.1% Instagram 32.9% Snapchat
  10. 10. Social Video Catches On 5
  11. 11. Social Video Catches On of online traffic will come from videos by 2016. 75% Videos are shared 1200% more times as compared to links and texts
  12. 12. 0 2 4 6 8 10 12 14 16 18 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Social Video Catches On VideosViewed(Billions) Facebook vs. You Tube – Videos Viewed (Billions) on Desktop Video posting moves away from YouTube to Facebook 15.7 0.7 11.3 12.3 Facebook Google Sites
  13. 13. 0 2000 4000 6000 8000 10000 12000 14000 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Social Video Catches On Facebook videos are shared more than YouTube VimeoYouTube Facebook Others Instagram Share of Number of Video Posts
  14. 14. Connect Connect with us: To know more, visit: www.iyogi.com

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