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Village de l'innovation by ca 2015


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My presentation arround innovation and UX for the Village de l'Innovation by CA, Sept 2015

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Village de l'innovation by ca 2015

  1. 1. 3DS.COM©DassaultSystèmes|ConfidentialInformation|9/16/2015|ref.:3DS_Document_2014 Experience Utilisateur et Innovation ? Petit retour d’experience ! David Nahon Directeur du Laboratoire d’immersion virtuelle (iV Lab) de Dassault Systèmes Chargé de mission Stratégie et Développement au CA de l’AFRV
  2. 2. 2 3DS.COM©DassaultSystèmes|ConfidentialInformation|9/16/2015|ref.:3DS_Document_2014 Immersive Virtuality Lab, a.k.a iV Lab  Innovation Lab @ 3DS, part of the 3DEXPERIENCE Lab  Research new offers being Valuable Usable Feasible  In the 12 Industries 3DS serves  By developing “Concept Experiences” like others make “Concept Cars” featuring iV technologies
  3. 3. 3 3DS.COM©DassaultSystèmes|ConfidentialInformation|9/16/2015|ref.:3DS_Document_2014 And showcasing them in 3DEXPERIENCE Playgrounds
  4. 4. 4 3DS.COM©DassaultSystèmes|ConfidentialInformation|9/16/2015|ref.:3DS_Document_2014 From – « Le Cerveau Magicien », Roland Jouvent « The Horse is our connection to the real »
  5. 5. 5 3DS.COM©DassaultSystèmes|ConfidentialInformation|9/16/2015|ref.:3DS_Document_2014 BikEpic  explore how social networks can trigger purchasing decisions based on “Augmented Selfies”, leveraging the recently released Kinect 2
  6. 6. 6 3DS.COM©DassaultSystèmes|ConfidentialInformation|9/16/2015|ref.:3DS_Document_2014 Never Blind in VR explore how to replace a CAVE by a VR Headset, by adding technologies able to recreate social interactions and self body presence
  7. 7. 7 3DS.COM©DassaultSystèmes|ConfidentialInformation|9/16/2015|ref.:3DS_Document_2014 Our methodology  Usually Open and Always Iterative  Start with an original Idea  Try various implementations, and discover the magic UX opportunities and the technical constraints (Semi Closed Lab)  Evangelize internally and crowd source the value and potential industrial usage (Open Lab)  Specialize the experience toward 1 best minimal vital experience  Share it with potential customers under NDA (Open Lab) or fully open (Playgrounds)  Articulate the final value and share it with 3DS product R&D / Industries so as to integrate innovation and develop business  Opportunistic  Strongly connected to Communication !
  8. 8. 8 3DS.COM©DassaultSystèmes|ConfidentialInformation|9/16/2015|ref.:3DS_Document_2014 Thank you ! Reach me at