Persévérer (PRSVR)       “Where A Win Is A Where”                     MEDIA KIT                          2012     www.prsv...
About UsPesévérer (pur suh vuh day) theFrench translation for persevereor PRSVR (Passion, Resilience,Sacrifice, Values, Re...
 Contact: Mikeya SummervilleTel: 312.725.8013Fax: 484.952.1922Email: msummerville@itfactoragency.comWebsite: www.itfactora...
 Contact: Mikeya SummervilleTel: 312.725.8013Fax: 484.952.1922Email: msummerville@itfactoragency.comWebsite: www.itfactora...
“With our line for the fall season which we coin "Destination",we chose to create pieces inspired by our travels to date. ...
Combination Cycle Jacket(Charcoal)                   The Cycle Jacket is:                   Two Looks in one             ...
Leatherman Jacket                      The Cycle Jacket is:                      Nappa Leather Body                      ...
The Leather Edition                  The Leather Edition Is:                  100% Nappa Leather                  Made f...
Luxury Track Pants                  Luxury Track Pants are:                  Made by hand out of                  importe...
Jim Bag (Black)                        The PRSVR Jim Bag is:                        Made of Fine Grain                   ...
Contact PRSVRBrandon Williamson,CEO/DesignerEmail:info@prsvr.comPhone:855.by.prsvr                     Connect:           ...
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PRSVR media kit

  1. 1. Persévérer (PRSVR) “Where A Win Is A Where” MEDIA KIT 2012 www.prsvr.com
  2. 2. About UsPesévérer (pur suh vuh day) theFrench translation for persevereor PRSVR (Passion, Resilience,Sacrifice, Values, Respect) islargely based upon the premiseof striving to better ones self,while aspiring to inspire others.In launching PRSVR, the initialcollection of leather basedluggage and outerwear combinesthemes of style, versatility, andfunctionality within each piece.Each piece in the Destination2012 line utilizes premiummaterials such as NappaLeather, hand crafted designs,and in most cases Slaughter FreeLeather which is something thebrand takes great pride indisplaying as often as possible.Destination 2012 will include several luggage pieces, outerwear, andtravel tops for both men and women. Each member of PRSVR strivesfor the best for their supporters and will continue to do so for those whoappreciate the art of luxury.  www.prsvr.com
  3. 3.  Contact: Mikeya SummervilleTel: 312.725.8013Fax: 484.952.1922Email: msummerville@itfactoragency.comWebsite: www.itfactoragency.comFOR IMMEDIATE RELEASE:  Persévérer (PRSVR) Launches New Fashion Brand with Destination 2012 Collection New fashion line of outerwear and luggage launches and unveils website to the world.Chicago, Illinois – September 13, 2012 – New Chicago-based fashion and lifestyle brand, Persévérer (PRSVR) is launching worldwide at www.prsvr.com on September 19, 2012. The debut of the Destination2012 collection consists of hand crafted, outerwear and luggage pieces made of nappa and slaugher freeleather (in most cases).Persévérer considers itself as an “Elevated Lifestyle” brand that caters to anyone from working professionalsto jetsetters. The entire company and its staff are built on the principles of Passion, Resilience, Sacrifice,Values and Respect (PRSVR). The unisex line offers every piece in cropped and standard cuts. A protectivedust bag and authenticity/care card comes with each purchase to ensure that consumers are getting a qualityproduct."When we designed the Destination Lineup we wanted to make pieces that would make people not only lookgood, but also feel cool. We all have needed an increase in confidence every once and a while, but with thepieces from PRSVR, you wont have to regret your new purchase. We wanted every piece to have the abilityto be your new favorite, and help find the James Bond in all of us...but only when you have your favoritenew jacket,” said CEO/Designer, Brandon Williamson.Ostrich Duffel BagEach piece is unique and offers functionality and versatility. The Destination 2012 collection includes: the“Combination Cycle Jacket” that comes in three colors with zip off sleeves to reveal a vest, the “LeathermanJacket”, a Pullover with a calf suede body and leather sleeves, the “Turtletop Bomber”, “The LeatherEdition” detailing personalized, logo buttons, Luxury Track Pants and the “Apollo”, Ostrich Duffel and“Jim” bags. PRSVR will primarily be sold online but select pieces will be available at The Archives retailstore in Fort Lauderdale (1304 East Las Olas Blvd, Fort Lauderdale, Florida 33301). An exclusive, invite-only launch party will take place in Chicago on October 25, 2012.To learn more about PRSVR follow on Twitter @PRSVR and on Facebook(https://www.facebook.com/prsvr).About PRSVR:Pesévérer  (pur  suh  vuh  day)  the  French  translation  for  persevere  or  PRSVR  (Passion,  Resilience, Sacrifice,  Values,  Respect)  is  largely  based  upon  the  premise  of  striving  to  better  ones  self,  while aspiring  to  inspire  others.  In  launching  PRSVR,  the  initial  collection  of  leather  based  luggage  and outerwear combines themes of style, versatility, and functionality within each piece. Each member of PRSVR strives for the best for their supporters and will continue to do so for those who appreciate the art of luxury.  ### www.prsvr.com
  4. 4.  Contact: Mikeya SummervilleTel: 312.725.8013Fax: 484.952.1922Email: msummerville@itfactoragency.comWebsite: www.itfactoragency.comFOR IMMEDIATE RELEASE:  New Florida Retail Store Will Carry Select Pieces from Fashion Brand, PRSVR Chicago based fashion line will be sold at new clothing store in Ft. Lauderdale, Florida.Chicago, Illinois – September 12, 2012 – Elevated lifestyle brand, Persévérer  (PRSVR) will have selectpieces from their Destination 2012 collection sold at new retail store, The Archives. The store’s grandopening is on Saturday, September 15, 2012 at 1304 East Las Olas Blvd, Fort Lauderdale, Florida 33301.PRSVR is a new fashion and lifestyle brand based in Chicago. The company will be officially launchingonline September 19, 2012. With a number of pre-sales already made, the brand is already catching the eyeof certain consumers and retailers. “It’s an honor to be a meaningful part of The Archives and their grandopening. Weve been connected to them for quite some time, and it’s great to see them evolve into retail. Tobe our flagship account in Florida, it’s a strong possibility youll see some collaborative efforts from us in thefuture. But for now, we want to congratulate The Archives on their grand opening and help introduce theirvision to new clientele,” said Brandon Williamson, founder and designer of PRSVR.There will only be select pieces of the Destination 2012 line sold at The Archives, but interested consumerswill be able to shop the full collection on the website. PRSVR will be a good fit for the store, being a newbrand and also being uniquely inspired by travel which will make it stand out. Each piece in the Destination2012 line utilizes premium materials such as Nappa Leather, hand crafted designs, and in most casesSlaughter Free Leather which is something the brand takes great pride in displaying as often as possible.The company will be having an official launch party in Chicago on October 25, 2012. To learn more aboutPRSVR follow on Twitter @PRSVR and on Facebook (https://www.facebook.com/prsvr).About PRSVR:Pesévérer  (pur  suh  vuh  day)  the  French  translation  for  persevere  or  PRSVR  (Passion,  Resilience, Sacrifice,  Values,  Respect)  is  largely  based  upon  the  premise  of  striving  to  better  ones  self,  while aspiring  to  inspire  others.  In  launching  PRSVR,  the  initial  collection  of  leather  based  luggage  and outerwear combines themes of style, versatility, and functionality within each piece. Each member of PRSVR strives for the best for their supporters and will continue to do so for those who appreciate the art of luxury.  About The Archives:The  Archives  offers  newly  released,  limited  edition  sneakers,  accessories,  and  clothing  for  men. Inspired  by  minimalist  designs  found  in  New  York’s  SOHO  boutiques  and  a  love  of  fashion  and sneakers, brothers Brad and Blake have teamed up to deliver something special to Fort Lauderdale’s historic fashion thoroughfare. ### www.prsvr.com
  5. 5. “With our line for the fall season which we coin "Destination",we chose to create pieces inspired by our travels to date. Fall isa season filled with inspiration for PRSVR, we feel that the Fallis the most fashionable season allowing us to implement morelayers to compete with those cool autumn months. In our lineyou will find key pieces that add just the right touch to finishoff that sweater/tie combo that youve been dying to break outof the closet. Its usually the end of August where we are itchingto break out the layers and return the summer apparel to theback of the closet. In our offices Fall means movement wheremany are watching the summer come to a screeching halt weare just getting started.”~ Brandon Williamson, CEO/Designer of PRSVRBomber Jacket, check! Duffel Bag, check! Passport, check!Destination awaits... www.prsvr.com
  6. 6. Combination Cycle Jacket(Charcoal) The Cycle Jacket is: Two Looks in one Full Jacket Zip Off Sleeves to reveal Vest Zip Closure Button Collar Nappa Leather Camouflage Lining Includes: Authenticity/Care Card Protective Dust Bag $697 www.prsvr.com
  7. 7. Leatherman Jacket The Cycle Jacket is: Nappa Leather Body Suede Sleeves Branded Snap Enclosures Slim Fit Includes: Authenticity/Care Card $597 www.prsvr.com
  8. 8. The Leather Edition The Leather Edition Is: 100% Nappa Leather Made from Slaughterfree Leather Lined In Signature Pink Silk Equipped with a zip and button closure on each cuff Includes: Personalized Logo Buttons Protective Dust Bag Authenticity/Care Card $397 www.prsvr.com
  9. 9. Luxury Track Pants Luxury Track Pants are: Made by hand out of imported nappa leather Fully Tailored to give a clean fit (slim or baggy fit is available at request) Given Luxury Kee Zippers at pockets and ankles Ready for frequent wears, and frequent flyer miles Includes: Authenticity/Care Card Protective Garment Bag $397 www.prsvr.com
  10. 10. Jim Bag (Black) The PRSVR Jim Bag is: Made of Fine Grain Natural Pebbled Leather Suede Handles Signature Pink Lining A Slaughter free Product Measured at Width 22in - Height 12in - Depth 9in Includes: Embossed Luggage Tag Protective Dust Bag Authenticity/Care Card $397 www.prsvr.com
  11. 11. Contact PRSVRBrandon Williamson,CEO/DesignerEmail:info@prsvr.comPhone:855.by.prsvr Connect: @PRSVROnline Store:www.prsvr.com www.facebook.com/PRSVR For Media Inquiries Contact: Mikeya Summerville, Publicist msummerville@itfactoragency.com Chicago: 312.725.8013 Los Angeles:  323.364.2761 www.itfactoragency.com

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