Sebastian hoelzl (Silverpop) iStrategy 2012

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Sebastian hoelzl (Silverpop) slides for iStrategy London May 2012

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  • No longer are we accessing the internet through a nice big desktop screenLaptops.. Netbooks are all growingAnd more are coming – ipad.. tablets.. And then there is mobile..
  • Sebastian hoelzl (Silverpop) iStrategy 2012

    1. 1. Email’s Role in a WorldGone “Mocial”
    2. 2. What’s “Mocial”? 2
    3. 3. Mobile + Social “MOCIAL” 3
    4. 4. Aren’t social and mobileboth better than email? 4
    5. 5. Not better… but a lifestyle800M 500M
    6. 6. Smartphone Sales Pass PC Sales 6
    7. 7. Tablets in 2012 : 50+ Models
    8. 8. Mobile Apps are Exploding 25 billion Apple Apps 11 billion Android Apps Juniper Research
    9. 9. What about the 2 billion?
    10. 10. 2 Billion Email Users!
    11. 11. Email marketers mustadopt, adapt and open up their way of thinking.
    12. 12. Email Marketing in a “Mocial World” Integration Context/Design Automation / Humanisation Triggers
    13. 13. Transition: Share>Find>Follow>Like
    14. 14. Text to 12345ABCD ADD[your email address]
    15. 15. SMS Text to Email Opt-in PointEvents Of Billboards Purchase
    16. 16. Impact on Email Marketing Integration Context/Design Automation /Humanisation Triggers
    17. 17. Device OVERLOAD
    18. 18. Where is My Email Being Read?
    19. 19. The New Design ChallengeOld mouse New mouse
    20. 20. Do Your Emails Have the Touch? Source: StyleCampaign.com, Litmus
    21. 21. Impact on Email Marketing Integration Context/Design Automation /Humanisation Triggers
    22. 22. Old Rule:Sell the sizzle, not the steak.
    23. 23. New Rule:Educate with grilling tips, recipes and wine pairing. 25
    24. 24. Let Customers Do the Selling
    25. 25. Impact on Email Marketing Integration Context/Design Automation /Humanisation Triggers
    26. 26. Social is the New Broadcast
    27. 27. Try Doing this with Social Media
    28. 28. Nurture Highly Transactionall PersonalisedEmail’sStrengths Triggered off Behaviour Dynamic Campaign Tracks
    29. 29. Low Volume, High ROI Volume of Emails sent Email Generated Revenue 4.1% Triggered Campaigns 40.2% Triggered Campaigns
    30. 30. Social vs. Email Social + EmailBroadcast Conversion Together they are unbeatable!
    31. 31. Email is healthier than ever. What makes digital marketing specialis the intelligence behind communications, not the channel of delivery. 34
    32. 32. Silverpop MocialWhitepaper
    33. 33. Thank you! 36

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