Microsoft Katrina Klier - iStrategy Chicago 2012

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Microsoft slides from Chicago iStrategy - digital and social media conference

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Microsoft Katrina Klier - iStrategy Chicago 2012

  1. 1. Marketing messages delivered via advertising used to be a primary and trusted source of information. Word of Mouth was localized and slow. @KatrinaKlier @KhodyG #iStrategy
  2. 2. http://blog.nielsen.com/nielsenwire/media_entertainment/consumer-trust-in-online-social-and-mobile-advertising-grows/ @KatrinaKlier @KhodyG #iStrategy
  3. 3. @KatrinaKlier @KhodyG #iStrategy
  4. 4. @KatrinaKlier @KhodyG #iStrategy
  5. 5. @KatrinaKlier @KhodyG #iStrategy
  6. 6. http://mashable.com/2012/05/19/mobile-marketing-infographic-smartphones/ @KatrinaKlier @KhodyG #iStrategy
  7. 7. Personal:Generate demand via targeted offers todrive considerationLocation and TimeLeverage geolocation capabilities to deliverlocation based offers, via out of home with QRs,location based services, or even TVPulling in Social GraphsDrive end-user consideration by buildingadvocacy, support and loyalty throughsocial media engagement and pulling inindividual Social Graphs. @KatrinaKlier @KhodyG #iStrategy
  8. 8. Make It PersonalGenerate demand via targeted offers to driveconsiderationMake it Relevant-Location andTimeLeverage geolocation capabilities to deliverlocation based offers, via out of home withQRs, location based services, or even TVPulling in Social GraphsDrive end-user consideration by buildingadvocacy, support and loyalty through socialmedia engagement and pulling in individualSocial Graphs. @KatrinaKlier @KhodyG #iStrategy
  9. 9. Make It PersonalGenerate demand via targeted offers to driveconsiderationMake it Relevant-Location and TimeLeverage geolocation capabilities to deliver locationbased offers, via out of home with QRs, location basedservices, or even TVPulling in Social GraphsDrive end-user consideration by buildingadvocacy, support and loyalty through social mediaengagement and pulling in individual Social Graphs. @KatrinaKlier @KhodyG #iStrategy
  10. 10. Make It PersonalGenerate demand via targeted offers to driveconsiderationMake it Relevant-Location and TimeLeverage geolocation capabilities to deliver locationbased offers, via out of home with QRs, location basedservices, or even TVPulling in Social GraphsDrive end-user consideration by buildingadvocacy, support and loyalty through social mediaengagement and pulling in individual Social Graphs. @KatrinaKlier @KhodyG #iStrategy

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