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Jeff Hayzlett - iStrategy Chicago 2012

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Jeff Hayzlett - iStrategy Chicago 2012

  1. 1. Only for the Bravest and Most Successful
  2. 2. WARNING: To the naysayers, opportunists, andobstructionists who stand in the way of driving change and progress in any organization Note: WE WILL BEAT YOU
  3. 3. 1824 or 2012 Somewhere in the Westor in a Company Near You.
  4. 4. Adapt, Change or Die
  5. 5. Driving ChangeChange for Change Sake is bad “There is nothing wrong with change, if it is in the right direction.” – Winston Churchill
  6. 6. Business Leadership
  7. 7. Agents of Change Leaders
  8. 8. Clock Changers
  9. 9. Be a Clock Changer Be a leader
  10. 10. Noticeable Assets• Problem Solvers, not problem seekers• Change agents for the process• Cheerleaders who reinforce goals• Seam operators
  11. 11. Why People & Companies Fail to Drive Change Needed to Win The BIG Five
  12. 12. Reasons We Fail1. Fear Be a beginner
  13. 13. Reasons We Fail 2. TensionHealthy debate is good.
  14. 14. Reasons We Fail 3. RadicalTransparency Elephants are fun to kill
  15. 15. Reasons We Fail4. Risk No one is going to die
  16. 16. Reasons We Fail5. Promises Mutual Conditions of Satisfaction
  17. 17. How its Suppose to Work
  18. 18. Make my Order
  19. 19. Give Up Some Cash
  20. 20. Delivered Fresh
  21. 21. I’m Not Lovin’ it!
  22. 22. Clowns Lie
  23. 23. What is a Promise? Mutual Conditions of Satisfaction
  24. 24. Basic Components• The Customer• The Performer• The Action Cycle & 4 Phases Pretty simple in theory
  25. 25. The John Madden View The Action Cycle Phase I Phase IIThe Customer Promise The Performer Promise Phase IV Phase III 25
  26. 26. The first step. . . Phase I The Action Cycle OFFER The Customer Promise The Performer PromiseIn the beginning… 26
  27. 27. The Second Step. . .Phase II The Action Cycle AGREEMENTThe Customer Promise The Performer Promise 27
  28. 28. One More. . .Phase III The Action CycleThe Customer Promise The Performer Promise PERFORMANCE 28
  29. 29. Bringing it home. . .Phase IV The Action CycleThe Customer Promise The Performer Promise DELIVERY & ACCEPTANCE 29
  30. 30. Ask YourselfWhy are you in this game? Who are you? Your 118 A Passion for PheasantsWhat shall you look like?
  31. 31. Brand Horses. . . cows andpromises delivered
  32. 32. Do it RightStand for something Online or offline Principles only mean something when they are inconvenient
  33. 33. Cause Tension• Don’t settle• Create competition• Stir it up• Why?
  34. 34. Rules to Remember• Mood• Rule of thirds• Change the questions• Make it better in the new place
  35. 35. Try some new things After all, . . .
  36. 36. Walk the Talk• Objective: Drive Sales (repeat best seller) with great content and marketing• Engage fans/content• Drive Earned Media & Buzz• Represents the brand • New, different, cutting edge- content and methods
  37. 37. The othersUgly, not so smart
  38. 38. MeSmart and branded
  39. 39. In good company.

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