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Cross-Channel Marketing in a Customer-Centric World
Asif Khan, Moderator, Founder & President of the Location-Based Marketing Association
It is rare these days that a successful marketing campaign uses a single channel. Indeed, recent research shows integrating display, social and mobile with email and web programs as part of an overall cross-channel marketing strategy has a strong impact on sales conversions and return on investment. The advent of mobile, social and other new consumer channels have irrevocably changed audience perceptions, expectations and behaviours – forcing companies to re-evaluate their approaches to cross-channel marketing as a result. This panel will examine how firms are tackling cross-channel marketing in a customer-centric world.
• How do you successfully blend offline and online experiences?
• What is the value of a 360-degree view of the customer – and more importantly, how do you achieve it?
• The importance of the customer experience in seamless branding across channels, delighting the customer, and being where the customer is