Mike Hickinbotham, Telstra - 'Communicating Bad News'

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iStrategy Conference 2011: Mike Hickinbotham, Social Media Advisor, Telstra, 'How to Communicate Bad News Online' - Keynote Session-Panel Discussions (Day Two)

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Mike Hickinbotham, Telstra - 'Communicating Bad News'

  1. 1. How to communicate bad news online Mike Hickinbotham New Media Manager Brand, Innovation and Creativity - CMO
  2. 2. Mike Hickinbotham, New Media Manager, Brand, Innovation and Creativity, CMO 1
  3. 3. 1. Markets are conversations.2. Markets consist of human beings, not demographic sectors.3. Conversations among human beings sound human. They are conducted in a human voice. Mike Hickinbotham, New Media Manager, Brand, Innovation and Creativity, CMO 2`
  4. 4. Mike Hickinbotham, New Media Manager, Brand, Innovation and Creativity, CMO 3`
  5. 5. Mike Hickinbotham, New Media Manager, Brand, Innovation and Creativity, CMO 4`
  6. 6. Mike Hickinbotham, New Media Manager, Brand, Innovation and Creativity, CMO 5`
  7. 7. Mike Hickinbotham, New Media Manager, Brand, Innovation and Creativity, CMO 6`
  8. 8. Mike Hickinbotham, New Media Manager, Brand, Innovation and Creativity, CMO 7
  9. 9. Mike Hickinbotham, New Media Manager, Brand, Innovation and Creativity, CMO 9
  10. 10. YOU CAN CONTACT ME HERE … http://twitter.com/M_Hickinbotham http://au.linkedin.com/in/mikehickinbothamMike Hickinbotham, New Media Manager, Brand, Innovation and Creativity, CMO

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