Successfully reported this slideshow.

Matt Hehman, Facebook - 'Social by Design'

19

Share

Loading in …3
×
1 of 54
1 of 54

More Related Content

More from iStrategy

Related Books

Free with a 14 day trial from Scribd

See all

Related Audiobooks

Free with a 14 day trial from Scribd

See all

Matt Hehman, Facebook - 'Social by Design'

  1. 1. Social By Design Matt Hehman Wednesday, May 25, 2011
  2. 2. the geek out room x geek room 121 land of the lost geeks 221 Moderators nice name “HEPCAT” ...So do you like ska music or are you a swing dancer? JSPICOLI JSPICOLI @ : Participants I’m totally into swing, WORD HEPCATFUNKMACHINE @ : HEPCATFUNKMACHINE how nerdy lol JSPICOLI @ : JSPICOLI Wednesday, May 25, 2011
  3. 3. Wednesday, May 25, 2011
  4. 4. the geek out room x geek room 121 land of the lost geeks 221 Moderators nice name “HEPCAT” ...So do you like ska music or are you a swing dancer? JSPICOLI JSPICOLI @ : Participants I’m totally into swing, WORD HEPCATFUNKMACHINE @ : HEPCATFUNKMACHINE how nerdy lol JSPICOLI @ : JSPICOLI Wednesday, May 25, 2011
  5. 5. Wednesday, May 25, 2011
  6. 6. The web is being rebuilt around people Wednesday, May 25, 2011
  7. 7. The web is being rebuilt around people Browse 90’s Wednesday, May 25, 2011
  8. 8. The web is being rebuilt around people Browse Search 90’s 00’s Wednesday, May 25, 2011
  9. 9. The web is being rebuilt around people Browse Search Discover 90’s 00’s 10’s Wednesday, May 25, 2011
  10. 10. 1 2 3 The web isis The Web organizing About People around people Wednesday, May 25, 2011 Businesses are Marketing is organizing About People around people Organizing around people delivers results
  11. 11. Globally, borders are being replaced with connections 600M users worldwide Wednesday, May 25, 2011
  12. 12. Industries are transforming by organizing around people Wednesday, May 25, 2011
  13. 13. Gaming is organizing around people FarmVille XBox % s 42 er ay +2 pl ts ofi M 80 Pr Sources: Mashable, Gamespot Wednesday, May 25, 2011
  14. 14. News is organizing around people NY Times Twitter Huffington Post 43% of news sharing occurs through social media Source: CNN Wednesday, May 25, 2011
  15. 15. Music is organizing around people Pandora Spotify ts s is er yl us a pl M 0M 60 10 Sources: Pandora, Spotify Wednesday, May 25, 2011
  16. 16. Need to look up stats. See attached screenshot http://reviews.cnet.com/4520-6451_7-6245115-1.html? tag=rb_content;rb_mtx Wednesday, May 25, 2011
  17. 17. Need to look up stats. See attached screenshot http://reviews.cnet.com/4520-6451_7-6245115-1.html? tag=rb_content;rb_mtx Wednesday, May 25, 2011
  18. 18. Matt Hehman Wednesday, May 25, 2011
  19. 19. 1 2 3 The web is organizing around people Wednesday, May 25, 2011 Businesses are Marketing is organizing About People around people Organizing around people delivers results
  20. 20. Businesses are organizing around people • Product Development • HR • Customer Service • Customer Insights • Marketing Wednesday, May 25, 2011
  21. 21. Product development is organizing around people Wednesday, May 25, 2011
  22. 22. Product development is organizing around people Wednesday, May 25, 2011
  23. 23. Product development is organizing around people Wednesday, May 25, 2011
  24. 24. Customer service is organizing around people Wednesday, May 25, 2011
  25. 25. Marketing is being rebuilt around people Wednesday, May 25, 2011
  26. 26. Marketing is being rebuilt around people Wednesday, May 25, 2011
  27. 27. Marketing is being rebuilt around people Wednesday, May 25, 2011
  28. 28. Marketing is being rebuilt around people Wednesday, May 25, 2011
  29. 29. Marketing is being rebuilt around people Wednesday, May 25, 2011
  30. 30. Marketing has always been a mix of paid, owned and earned Paid Owned Earned Wednesday, May 25, 2011
  31. 31. Marketing has always been a mix of paid, owned and earned Paid Owned Earned Print Television Wednesday, May 25, 2011
  32. 32. Marketing has always been a mix of paid, owned and earned Paid Owned Earned Print Websites OPEN Television Store fronts Wednesday, May 25, 2011
  33. 33. Marketing has always been a mix of paid, owned and earned Paid Owned Earned Print Websites Public Relations OPEN Television Store fronts Word of Mouth Wednesday, May 25, 2011
  34. 34. The ideal is more earned at the scale and predictability of paid Wednesday, May 25, 2011
  35. 35. Facebook lets you create The ideal is more earned at the “earned” predictability of paid scale andat unprecedented scale Wednesday, May 25, 2011
  36. 36. Fans are just the beginning brand fan Wednesday, May 25, 2011
  37. 37. Fans are more valuable when they impact their friends Facebook population Fan base Wednesday, May 25, 2011
  38. 38. Fans are more valuable when they impact their friends Facebook population Fan base Wednesday, May 25, 2011
  39. 39. Fans are more valuable when they impact their friends Facebook population Friends of fans 3M friends Fan base 25K fans Wednesday, May 25, 2011
  40. 40. Fans are more valuable when they impact their friends Facebook population Friends of fans 3M friends My friend likes this brand Fan base Ads with friends 25K fans Wednesday, May 25, 2011
  41. 41. This is the NEW word of mouth - it is twice as effective VS Meg Griffing Sloan, Becca Foy, and 14 other friends like Heineken Source: Nielsen Wednesday, May 25, 2011
  42. 42. This is the NEW word of mouth - it is twice as effective 1.6X lift in brand recall 2X lift in message awareness 4X Meg Griffing Sloan, Becca Foy, and 14 other friends like Heineken lift in purchase intent Source: Nielsen Wednesday, May 25, 2011
  43. 43. Sponsored Stories is a new way to scale word of mouth Wednesday, May 25, 2011
  44. 44. This is how it works Sponsored Stories David likes this brand Your Brand David likes this brand Like STEP 1: STEP 2: STEP 3: David likes a brand, If this brand included uses an application, A story is generated on David’s friends’ News Feeds, which Sponsored Stories in their or checks in to a Facebook Ads campaign, they may or may not see location David’s friends see this story in the right column Wednesday, May 25, 2011
  45. 45. 1 2 The web is organizing around people Wednesday, May 25, 2011 Businesses are organizing around people 3 Organizing around people delivers results
  46. 46. A focus on people delivers the results brands care about Wednesday, May 25, 2011
  47. 47. A focus on people delivers the results brands care about +16% awareness +9M recommendation 2X 5x preference sales ROI 4X offline 2X online +7% foot/web traffic intent Wednesday, May 25, 2011
  48. 48. x increase in traffic to levi.com Wednesday, May 25, 2011
  49. 49. x increase in traffic to levi.com Wednesday, May 25, 2011
  50. 50. x increase in traffic to levi.com Wednesday, May 25, 2011
  51. 51. x # of mentions over World Cup sponsor Wednesday, May 25, 2011
  52. 52. M+ recommendations for Charity Wednesday, May 25, 2011
  53. 53. Wednesday, May 25, 2011
  54. 54. Wednesday, May 25, 2011

×