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Here's a sobering thought: Consumers spend less than 40 seconds on the average web page today and a full 30 percent of all online ads are never seen. The truth is that counting ads served and not ads seen is one of the biggest problems plaguing digital media today. The solution? Accountable models that let you see exactly how many people engage with your ad and how. In this workshop, Ken Sandy, SAY Media’s SVP of Product, will discuss the value of cost-per-exposure (CPX) advertising and how new technologies are changing the way brands and advertisers need to think about online impressions.