Commercialising Online Video Ian Gardiner CEO Viocorp 25 November 2010
<ul><li>Education </li></ul><ul><li>Interactivity </li></ul><ul><li>Case studies </li></ul>What is today all about?
<ul><li>Australian business </li></ul><ul><li>8 years old </li></ul><ul><li>Based in Pyrmont </li></ul><ul><li>75 staff – ...
<ul><li>Viocorp is the connector between content and viewers </li></ul>What does Viocorp do?
<ul><li>Prime Minister </li></ul><ul><li>Pope </li></ul><ul><ul><li>-  God chooses Viocorp   </li></ul></ul><ul><li>Many ...
The video platform market
<ul><li>Thinking about the “Corporate” sector talk in your groups about what “commercialising video” means  </li></ul>Inte...
Consumer viewing habits
Total global internet traffic
Consumer internet traffic
Consumer video traffic
Mobile internet traffic
<ul><li>By 2014 </li></ul><ul><li>Annual global internet traffic will be approaching a zettabyte per annum </li></ul><ul><...
<ul><li>Thinking about the “Premium” and “Enterprise” sectors, talk in your groups about what “commercialising video” mean...
Video content management
Webcasting
Live webcasts <ul><li>Interactive </li></ul><ul><li>Lead generation </li></ul><ul><li>Thought leadership </li></ul><ul><li...
Corporate TV <ul><li>Niche content </li></ul><ul><li>Structured </li></ul><ul><li>Both internal and external audience </li...
Monetisation
What does the future look like?
<ul><li>Sport </li></ul><ul><li>News </li></ul><ul><li>Events </li></ul><ul><ul><ul><ul><li>ALL DELIVERED LIVE </li></ul><...
<ul><li>Winter Olympics </li></ul><ul><li>Obama inauguration </li></ul><ul><li>Michael Jackson funeral </li></ul><ul><li>U...
March madness <ul><li>11.7 million hours of live streaming </li></ul><ul><li>8.3 million unique users of on-demand video p...
YouTube 20-20 cricket <ul><li>51 million views from over 200 countries </li></ul>
<ul><li>What would you like to be able to watch video of that you can’t currently: </li></ul><ul><ul><li>From a corporate ...
 
 
Case study <ul><li>Mary MacKillop canonisation </li></ul><ul><li>Live from Sydney and Rome </li></ul><ul><li>Over 100,000 ...
 
Thank you Ian Gardiner  E:  [email_address] T: 0412 999 705 Twitter/skype: rabbieburns
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Commercialising Online Video | Ian Gardiner, Viocorp | iStrategy Sydney 2010

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Discover how online video can be used to improve communication to your customer, staff, shareholder & others. Presented by Ian Gardiner, CEO of Viocorp during iStrategy Sydney 2010.

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Commercialising Online Video | Ian Gardiner, Viocorp | iStrategy Sydney 2010

  1. 1. Commercialising Online Video Ian Gardiner CEO Viocorp 25 November 2010
  2. 2. <ul><li>Education </li></ul><ul><li>Interactivity </li></ul><ul><li>Case studies </li></ul>What is today all about?
  3. 3. <ul><li>Australian business </li></ul><ul><li>8 years old </li></ul><ul><li>Based in Pyrmont </li></ul><ul><li>75 staff – about 40 engineers </li></ul><ul><li>Privately owned </li></ul><ul><li>Profitable </li></ul>Who is Viocorp?
  4. 4. <ul><li>Viocorp is the connector between content and viewers </li></ul>What does Viocorp do?
  5. 5. <ul><li>Prime Minister </li></ul><ul><li>Pope </li></ul><ul><ul><li>- God chooses Viocorp  </li></ul></ul><ul><li>Many other business, government and </li></ul><ul><li>broadcast customers </li></ul>Who do we do it for?
  6. 6. The video platform market
  7. 7. <ul><li>Thinking about the “Corporate” sector talk in your groups about what “commercialising video” means </li></ul>Interactive session 1
  8. 8. Consumer viewing habits
  9. 9. Total global internet traffic
  10. 10. Consumer internet traffic
  11. 11. Consumer video traffic
  12. 12. Mobile internet traffic
  13. 13. <ul><li>By 2014 </li></ul><ul><li>Annual global internet traffic will be approaching a zettabyte per annum </li></ul><ul><li>Almost 66 percent of the world's mobile data traffic will be video </li></ul><ul><li>Video will exceed 91 percent of global consumer traffic </li></ul>Key points
  14. 14. <ul><li>Thinking about the “Premium” and “Enterprise” sectors, talk in your groups about what “commercialising video” means and some examples of what this business model looks like </li></ul>Interactive session 2
  15. 15. Video content management
  16. 16. Webcasting
  17. 17. Live webcasts <ul><li>Interactive </li></ul><ul><li>Lead generation </li></ul><ul><li>Thought leadership </li></ul><ul><li>Technology showcase </li></ul><ul><li>Opportunity to meet panelists </li></ul>
  18. 18. Corporate TV <ul><li>Niche content </li></ul><ul><li>Structured </li></ul><ul><li>Both internal and external audience </li></ul><ul><li>Augments other communications channels </li></ul>
  19. 19. Monetisation
  20. 20. What does the future look like?
  21. 21. <ul><li>Sport </li></ul><ul><li>News </li></ul><ul><li>Events </li></ul><ul><ul><ul><ul><li>ALL DELIVERED LIVE </li></ul></ul></ul></ul>What’s left?
  22. 22. <ul><li>Winter Olympics </li></ul><ul><li>Obama inauguration </li></ul><ul><li>Michael Jackson funeral </li></ul><ul><li>US College Basketball – March Madness </li></ul><ul><li>U2ube – U2 on YouTube </li></ul><ul><li>Indian Premier League cricket on YouTube </li></ul>Major live broadcasts so far
  23. 23. March madness <ul><li>11.7 million hours of live streaming </li></ul><ul><li>8.3 million unique users of on-demand video player </li></ul><ul><li>600,000 live viewers of the final </li></ul>
  24. 24. YouTube 20-20 cricket <ul><li>51 million views from over 200 countries </li></ul>
  25. 25. <ul><li>What would you like to be able to watch video of that you can’t currently: </li></ul><ul><ul><li>From a corporate perspective </li></ul></ul><ul><ul><li>From a consumer perspective </li></ul></ul><ul><li>How much would you pay? </li></ul>Interactive session 3
  26. 28. Case study <ul><li>Mary MacKillop canonisation </li></ul><ul><li>Live from Sydney and Rome </li></ul><ul><li>Over 100,000 viewers </li></ul><ul><li>Over 3,000 comments </li></ul>
  27. 30. Thank you Ian Gardiner E: [email_address] T: 0412 999 705 Twitter/skype: rabbieburns

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