Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Mary Joyce Obama Campaign

Talk by Mary Joyce at Fletcher School on lessons learned from new media dimension of Obama campaign

  • Be the first to comment

Mary Joyce Obama Campaign

  1. 1. The Internet and the Obama Campaign a talk by Mary Joyce The Fletcher School of Law & Diplomacy December 1, 2008
  2. 5. first, a brief disclaimer : this is not official I do not speak for the transition or the campaign or the incoming administration I speak only for myself presenting public information
  3. 6. history
  4. 7. What role did the Internet play in this victory? Election night, Grant Park, Chicago
  5. 8. Old Media New Media +
  6. 9. Earned Media Print TV Blogs
  7. 10. Earned Media Paid Media Old Media “ Free” Media New Media
  8. 11. Connecting the citizen to the candidate
  9. 12. web site is omni-present = barrier to interaction with the candidate is lowered dramatically
  10. 13. a virtuous cycle... $ Fundraising
  11. 14. ...low cost of ask means smaller donations are sufficient and more people can afford to donate $ $ $ $ $
  12. 15. ...but it wasn't all about money asks: phone-banking out-of-state voter reg volunteering
  13. 16. ...and what about interaction?
  14. 18. The Internet is cool, but don't lose your focus .
  15. 19. In the end, it's all about getting into a booth and voting In the end, it's all about getting into a booth and voting you can only win offline
  16. 20. <ul><li>Title Slide: AP (Rick Bowmer)‏ </li></ul><ul><li>Slide 1 : Gawker.com, Huffingtonpost.com, the LA Times </li></ul><ul><li>Slide 2 : CNN </li></ul><ul><li>Slide 3 : BenSeese (Flickr)‏ </li></ul><ul><li>Slide 4 : Barack Obama (Flickr)‏ </li></ul><ul><li>Slide 5 : Barack Obama (Flickr)‏ </li></ul><ul><li>Slide 6 : extrememortman.com, michale (Flickr)‏ </li></ul><ul><li>Slide 16 : Reuter's </li></ul><ul><li>Slide 25 : Eric S. (Yelp) </li></ul>Image Credits

    Be the first to comment

    Login to see the comments

  • dmargaix

    Dec. 2, 2008
  • mopiodro

    May. 10, 2009
  • Msifry

    Jul. 16, 2009

Talk by Mary Joyce at Fletcher School on lessons learned from new media dimension of Obama campaign

Views

Total views

2,506

On Slideshare

0

From embeds

0

Number of embeds

87

Actions

Downloads

49

Shares

0

Comments

0

Likes

3

×