The Internet and the Obama Campaign a talk by  Mary Joyce  The Fletcher School of Law & Diplomacy December 1, 2008
 
 
 
first, a brief  disclaimer : this is not official I do not speak for the transition or the campaign  or the incoming admin...
history
What role  did the   Internet play in this  victory? Election night, Grant Park, Chicago
Old Media New Media +
Earned Media Print TV Blogs
Earned Media Paid Media Old Media “ Free” Media New Media
Connecting the citizen  to the candidate
web site is omni-present = barrier to interaction with the candidate is lowered dramatically
a virtuous cycle...  $ Fundraising
...low cost of ask means smaller donations are sufficient and more people can afford to donate $ $ $ $ $
...but it wasn't all about money asks: phone-banking out-of-state voter reg volunteering
...and what about interaction?
 
The Internet is cool,  but don't lose your  focus .
In the end, it's all about getting into a booth and voting In the end, it's all about getting into a booth and voting you ...
<ul><li>Title Slide:  AP (Rick Bowmer)‏ </li></ul><ul><li>Slide 1 : Gawker.com, Huffingtonpost.com, the LA Times </li></ul...
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Mary Joyce Obama Campaign

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Talk by Mary Joyce at Fletcher School on lessons learned from new media dimension of Obama campaign

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Mary Joyce Obama Campaign

  1. 1. The Internet and the Obama Campaign a talk by Mary Joyce The Fletcher School of Law & Diplomacy December 1, 2008
  2. 5. first, a brief disclaimer : this is not official I do not speak for the transition or the campaign or the incoming administration I speak only for myself presenting public information
  3. 6. history
  4. 7. What role did the Internet play in this victory? Election night, Grant Park, Chicago
  5. 8. Old Media New Media +
  6. 9. Earned Media Print TV Blogs
  7. 10. Earned Media Paid Media Old Media “ Free” Media New Media
  8. 11. Connecting the citizen to the candidate
  9. 12. web site is omni-present = barrier to interaction with the candidate is lowered dramatically
  10. 13. a virtuous cycle... $ Fundraising
  11. 14. ...low cost of ask means smaller donations are sufficient and more people can afford to donate $ $ $ $ $
  12. 15. ...but it wasn't all about money asks: phone-banking out-of-state voter reg volunteering
  13. 16. ...and what about interaction?
  14. 18. The Internet is cool, but don't lose your focus .
  15. 19. In the end, it's all about getting into a booth and voting In the end, it's all about getting into a booth and voting you can only win offline
  16. 20. <ul><li>Title Slide: AP (Rick Bowmer)‏ </li></ul><ul><li>Slide 1 : Gawker.com, Huffingtonpost.com, the LA Times </li></ul><ul><li>Slide 2 : CNN </li></ul><ul><li>Slide 3 : BenSeese (Flickr)‏ </li></ul><ul><li>Slide 4 : Barack Obama (Flickr)‏ </li></ul><ul><li>Slide 5 : Barack Obama (Flickr)‏ </li></ul><ul><li>Slide 6 : extrememortman.com, michale (Flickr)‏ </li></ul><ul><li>Slide 16 : Reuter's </li></ul><ul><li>Slide 25 : Eric S. (Yelp) </li></ul>Image Credits

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