If you want to successfully manage Local Search Listings for national brands you need to have a good handle on the data. You should be able to report on it and compare it to benchmarks often.
Local search algorithms are constantly evolving to better match the way consumers are using the web, today the desktop, tablet and mobile are important, tomorrow it will be smart watches and smart glasses.
One thing for sure is, it will be to your advantage if you have a good grasp of the data. This becomes even more important if you are managing over 1,000 locations across many markets, both national and global.
Every organization and industry is different, and each will need a custom approach that ﬁts its workﬂow and internal marketing structure, and thatʼs ok. To be successful at Local Search Optimization you need a somewhat customized approach for each market you want to rank in.
Remember, not all markets are created equal and local brands you are competing with frequently rank high in results and in some cases for keywords you would never think of optimizing for. I can not stress how important it is that you do a thorough audit of the local market that you want to compete in. This will help you plan your strategy when trying to rank locally.