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3rd Prepaid Cards Summit 2009


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This is the show brochure for the 3rd Prepaid Cards Summit to be held at December 7th - 9th I'm providing a presentation on wireless and prepaid services to the retailers and bankers in attendance at this show.

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3rd Prepaid Cards Summit 2009

  1. 1. Back by Popular Demand! Don’t miss interactive discussions on gift card strategies, general spending card programs, innovative prepaid models, as well as the timely legislative and regulatory updates! 3RD PREPAID CARDS TM Ensuring a Profitable Prepaid Program through Understanding Regulatory Developments, Market Drivers and New Strategies for Program Implementation Meet and Learn from December 07-09, 2009 • Trump International Prepaid Leaders from Beach Resort, Miami, FL Retail and Banking Industries Including: Precash Attend This Conference to: MetaPayment Systems Patton Boggs LLP • Obtain up-to-date developments on the recent credit card and stored NBPCA value card regulations Aentra Quadagno & Associates, Inc • Speculate the impact from the recent regulatory developments in the edo Interactive, Inc prepaid space American Bankers Association Green Dot • Participate in a one hour Gift Card Think Tank Roundtable Discussion to Denarii Systems zoom in challenges and opportunities for managing a gift card program H&R Block Inc Schulte Roth & Zabel LLP • Make the business case for prepaid distribution channels Prepaid Resources, LLC • Understand the mobile payment convergence Pillsbury MasterCard Worldwide • Examine the most frequent fraud schemes in the prepaid area and Loyalty 360 brainstorming the solutions iCARD Systems iPayStation • Discuss the prepaid market opportunities in Latin America • Examine wireless prepaid opportunities Join the Gift Card Roundtable with: Matt Davies, Gift Card Manager, Nike Sponsors: Edward Schulkin, President, GiftCard Partners Inc. Media Partners: Robert Hatfield, Sales Manager, Gift Cards, Home Depot Mark Johnson, President and CEO, Loyalty 360 Jeff Ehney, President and Founder, iCARD Systems • 1-800-882-8684
  2. 2. Who Will You Meet? PREPAID VP/ Senior Directors and Managers from: Merchants, Retailers & Brands • Prepaid Cards CARDS TM • Stored Value Cards • Gift Cards Programs • Merchandizing/Retailing • Category • Consumer Marketing December 07-09, 2009 • Trump International • Incentive Marketing and Loyalty Beach Resort, Miami, FL • POS Banks and Financial Institutions • Prepaid Cards Dear Prepaid Colleagues, • Gift Cards • Reward and Cardholder • Security and Risk Thanks to enthusiastic speakers and participants in our 2 previous Prep Conferences, it is clear that there aid Cards Healthcare, Corporate Payroll & are enormous opportunities in the market. However, all discussions com prepaid Government Segment e down to how to position your prep program in a complex market with aid • Prepaid Cards the myriad of product offerings? • Stored Value Cards Prepaid is a lucrative market with • Treasury huge growth potential but ensuring • Payroll profitable prepaid program requires a in-depth research into market segm • Unbanked & Underserved as well as a careful design of the entation business strategy. Transportation & Ticketing At the 3rd Prepaid Cards Conference, • Prepaid Cards we are bringing along the leading Ticketing of the prepaid ecosystem, aiming players • to further explore opportunities in promising segments of the prepaid the most space and sharing the strategies of Card Networks, Acquirers/ a PROFITABLE prepaid program! building Processors • Payment System You don’t want to miss the opportu • Debit, Prepaid Product Development nity to brainstorm with the industry Reserve your seat today by calling leaders! • Treasury Service 1-800-882-8684! I look forward to you in Miami! meeting • Commercial Card Service • e-Payment • Mobile Payment Sincerely, • Client Service et to P Don forg • Implementation .S ’t e sign up for th Prepaid Experts interactive pre- • Research Firms rkshops! • Regulations and Compliance conference wo • Risk Management and Fraud Cathy Gu Conference Director Prevention • Technology and Software IQPC Development • Prepaid ISOs (Independent Sales Organization) • Venture Capitalists About Our Sponsors Sponsorship and Denarii is a financial transaction processor and mobile payments company. The Exhibition Opportunities: Company provides and hosts provide end-to-end solutions for mobile money Sponsorships and Exhibits are excellent transfers (MMT), mobile-linked stored value cards (SVC), mobile payments and mobile media (SMS-based advertising). Denarii’s modular technology enables opportunities for your company to showcase businesses to quickly deploy innovative products and scalable services through combining transaction processing, your products and services to high-level, prepaid services, mobile financial services and mobile advertising platforms into customer and market specific targeted decision makers attending the 3rd configurations. These integrated solutions bring the ultimate in convenience to consumers, enabling them to Prepaid Cards Conference. IQPC and seamlessly purchase, pay, send money, and control accounts in mobile and web-based environments. MarketingIQ help companies like yours achieve sales, marketing and branding Prepaid Resources is a leading resource provider for the prepaid debit card industry, objectives by setting aside a limited number offering a complimentary suite of products, services and support – bridging the gap of event sponsorships and exhibit spaces – between expectations of the marketplace and the capabilities of prepaid providers. all of which are custom-tailored to assist Whether you’re looking for new opportunities via program referrals; innovative your organization in creating a platform to product enhancements to help your card program excel; creative network-compliant designs for cards, collateral maximize its exposure at the event. and the Web; or turnkey consulting and operational support, Prepaid Resources is your one-stop portal for all your program needs. Discover how Prepaid Resources’ PORTABLES applications can improve your program operating For more information on sponsoring or margins by adding revenue generators, increasing cardholder retention, enhancing cardholder loyalty and more. exhibiting at the 3rd Prepaid Cards Conference, please contact Mario Matulich at 866-232-8660 or via email at 2 • 1-800-882-8684
  3. 3. Pre-Conference Workshops Monday, December 7, 2009 10:45 am Registration and Coffee A 11:00 am – 2:00 pm Lunch will be served. Exploring New Prepaid Opportunities in the Wireless Market During the first quarter of 2009, the top 10 carriers in the US added How will you benefit: about 3.5 million retail net subscribers. Out of these retail net • Learning about the newest developments in wireless prepaid subscribers, 75% were prepaid users. In this workshop, we will be • Grasping the overall market landscape and seizing the examining this new frontline of prepaid and explore the opportunities opportunities and challenges associated with wireless prepaid market. • Market outlook – staying competitive with the right product and the right strategy What will be covered: • Examining the US telecom market and the proportion of the Workshop Leader: prepaid market Bruce Burke, Director of Business Development, iPayStation • Understanding who is who in the wireless prepaid market • Identifying opportunities for different market players • Sharing the recent successful case studies on wireless prepaid strategies 2:30 pm – 5:30 pm B Understanding the Challenges of The Prepaid Market: Discussing the Factors that are Hindering the Prepaid Development The opportunities within the prepaid market are clear, however, it is How will you benefit: equally important to understand the challenges in each prepaid • Brainstorming the various factors that are hindering the prepaid segment to strategize the best way for targeting your market segment. development Join this must attend workshop to brainstorm with industry leaders and • Having a comprehensive understanding of the prepaid market walk away with answers to all of your most pressing questions. opportunities as well as challenges • Getting your questions answered at the roundtable discussion What will be covered: • A brief overview of the prepaid market segments and market size Workshop Leaders: • Understanding the major challenges from different segments Peter J. Quadagno, CEO and President, Quadagno & Associates, Inc. • Analyzing challenges from market education, business model Carol Van Cleef, Partner, Patton Boggs LLP innovation and regulatory securitization John Chaney, Chairman and Chief Executive Officer, Precash • Understanding how the recent legislative changes will impact the prepaid development About Our Media Partners For 38 years, The Nilson Report has been the world’s leading source of news and proprietary research on consumer payment systems. Published 23 times a year, the twelve-page newsletter provider readers in 85 countries with statistics available from no other source and tightly edited articles that deliver a maximum amount of data in a minimum amount of time. For more information, visit Since 1983, The Green Sheet Inc. has informed the payments industry through The Green Sheet and GSQ publications; interactive web sites and, covering the prepaid sphere. The Prepaid Press, through its unique newspaper format, offers the shortest publication cycle in the prepaid services industry. Through its expert team of editors, reporters, and analysts, TPP provides hard-hitting news and information to a wide range of industry participants, and offers a cost effective means for advertisers to announce product launches and special promotions on a timely basis. Website:, Email: Phone: 866.203.2334 The mission of Loyalty 360 is to provide an unbiased, market driven, "voice of the customer” focused clearinghouse and think-tank for all loyalty, incentive/reward, and engagement marketing opportunities, insights, and responses. Loyalty 360’s promise is to actively listen, engage and provide to the marketplace and to its members, a forum through which it will proactively determine true industry metrics and facilitate market driven research and actionable case studies. The goal of Loyalty 360 is to increase the awareness of, and promote with integrity, the practices of loyalty, incentive/reward, and engagement marketing. Loyalty 360 is headquartered in Cincinnati, Ohio. Paybefore’s 360-degree coverage of prepaid and stored value card issues gives industry professionals the news, analysis and perspectives they need to make solid, informed decisions to help their businesses grow and prosper. Paybefore delivers content through a number of properties (, Paybefore News, Paybefore News International, Paybefore Update, Paybefore Legal, Paybefore Magazine, and the Paybefore Buyer's Guide). Subscribe today at 3 • 1-800-882-8684
  4. 4. Main Conference Day One Tuesday, December 8, 2009 8:00 Registration 12:15 Networking Luncheon 8:45 Chairperson’s Welcome and Opening Remarks 1:30 Panel Discussion: Analyzing the Revenue and Cost Structure for a Profitable General Spending 9:00 Updating the Recent Regulatory Changes Prepaid Card Program • Explaining the credit card legislative change and what it means • Looking into the major cost factors in your prepaid program to the prepaid market • Understanding the risks associated with your prepaid program • Updating the timeframe of the stored value card regulations • Exploring and expanding the revenue streams to increase • Forecasting the future regulatory changes in the prepaid area profitability • Building a prepaid ecosystem Doug Johnson Vice President, Risk Management Policy Mark Troughton American Bankers Association President, Cards & Network Donald J. Mosher Green Dot Corporation Head, Bank Regulatory Group Barry J. Kessler Schulte Roth & Zabel LLP CEO/President Moderator: Prepaid Resources, LLC Cherie Hamblin Co-Chair, Government Relations Working Group 2:15 Discussing Fraud Schemes and Developing Fraud NBPCA Prevention Strategies in Prepaid • Understanding various fraud scenarios in prepaid programs 10:00 Examining the Impact of the Credit Card • Mitigating the risks from retail Legislative Change on the Prepaid Market • Sharing the statistics on recent fraud cases in prepaid • Understanding the specific impact on different types of prepaid • Exploring innovative technologies to combat prepaid fraud products • Breaking down the impact on different store value card Carol Van Cleef segments Partner • Predicting and speculating consumer reactions Patton Boggs LLP • Discussing how business need to do to ensure compliance John Chaney 3:00 Afternoon Refreshment and Networking Break Chairman and Chief Executive Officer Precash 3:30 Mobile Payment vs. Mobile Marketing – Opportunities and Challenges Deborah Thoren-Peden • Explaining mobile payment methods and technologies Partner • Opportunities from the consumer end – why go mobile? Pillsbury • Exploring the role of mobile marketing in the big picture • Mobile business outlook – driving awareness and profit Moderator: Carol Van Cleef Angel Pacheno Partner CEO Patton Boggs LLP Denarii Systems, LLC 11:00 Morning Refreshment and Networking Break 4:15 Prepaid in Transit: Which direction to go? Prepaid in transit is always a debatable topic as different opinions are 11:30 Examining the Prepaid Market Closely and held on the directions and development. Will bank card eventually Identifying the Prepaid Opportunities in Latin replace transit card? If so, how long will this take? And if not what is America the direction to go? Peter Quadagno, a veteran payment experts • Market overview of the prepaid segmentations and offerings pioneered the MTA prepaid card project will lead the discussion to • Examining the most promising prepaid opportunities in Latin provide insights on the prepaid development in the transit segment. America • Who is who in the Latin America prepaid market Moderator: • Lessons learned from the American market that can be applied Peter J. Quadagno to Latin America CEO and President • Sharing the successful stories Quadagno & Associates, Inc. Miguel Cintron 5:00 End of Day One Vice President, Global Prepaid MasterCard Worldwide 4 • 1-800-882-8684
  5. 5. Main Conference Day Two Wednesday, December 9, 2009 8:15 Registration and Coffee 10:45 Morning Refreshment and Networking Break 8:50 Welcome Address and Opening Remarks from 11:15 Prepaid Cards Distribution Expansion: Boosting Chairperson your Prepaid Profitability • Setting up your retail stores for success 9:00 Keynote: Building a Profitable Prepaid Business • Building B2B – exploring the opportunities and strategies around Model and Program Strategy prepaid B2B programs • Pinpointing your prepaid offerings with comprehensive market • Defining and expanding your online offerings understanding • Leveraging the third-party retailers to drive traffic and • Aligning prepaid strategies with your business advantages incremental revenue • Implementing and customizing prepaid programs for targeted Matt Davies markets to ensure a profitable prepaid strategy Gift Card Manager Jason Brooks Nike VP of Prepaid Product Meta Payment Systems 12:15 Networking Luncheon 9:45 Gift Card Think Tank: Roundtable Discussion: 1:15 Developing an Innovative Prepaid Program to The Good, the Bad and the Ugly Reach the Unbanked Statistics: • Taking a closer look at the unbanked market • Gift card market is expected to exceed $52 billion by 2012 • Developing effective general spending reloadable prepaid • According to a study from a market research firm, nearly 35% products to meet the unbanked market needs of consumers who purchased gift cards in the last 12 months • Using a variety of distribution channels, including retail, third- anticipate spending more on gift cards during the next 12 parties, and direct to consumer initiatives like mail, internet and months, with 9.1% expecting to spend “significantly more” television advertising • 53% of gift card redeemers reported that they often or always Crystal Simmons spend more than the card value, and most likely over two store Manager, Card Programs visits rather than one, according to the same study H&R Block Inc Strategies: • Value proposition and appeal – delivering essential brand 2:00 Boosting Loyalty Marketing with Prepaid Cards • Powering up your marketing mix with prepaid cards message and building brand connection • Generating revenue and uplifting profit • Loyalty marketing revolution – be bold and innovative! • Understanding the cost structure of gift card programs • Understanding and reaching the Gen-Y market • System development and architecture • Measuring and maximizing the ROI • An important note about legal requirements and compliance Ed Bradswell • Innovations on the way – building a business case President and CEO edo Interactive, Inc. Roundtable Moderator: Edward Shulkin David Harris President Principal GiftCard Partners, Inc. Aentra Speakers: Matt Davies 2:45 End of Conference Gift Card Manager Nike Robert Hatfield Sales Manager, Gift Cards Home Depot Mark Johnson President and CEO Loyalty 360 Jeff Ehney President and Founder iCARD System 5 • 1-800-882-8684
  6. 6. 3RD PREPAID CARDS TM Ensuring a Profitable Prepaid Program through Understanding Regulatory Developments, Market Drivers and New Strategies for Program Implementation December 07-09, 2009 • Trump International Beach Resort, Miami, FL REGISTRATION CARD (Email this form to or fax to 646-378-6025) YES! Please register me for ❑ Conference ❑ Workshop(s): ❑ A ❑B ❑ All-Access Pass Name _________________________________________________________________________________________________________ Job Title _________________________________________________ Organization_________________________________________ Approving Manager_____________________________ _______________________________________________________________ Address _______________________________________________________________________________________________________ City________________________________________State__________________________________________Zip_________________ Phone______________________________________E-mail_____________________________________________________________ ❑ Please keep me informed via email about this and other related events. ❑ Check enclosed for $_________ (Payable to IQPC) ❑ Charge my ❑ Amex ❑ Visa ❑Mastercard ❑ Diners Club Card #______________________Exp. Date____/_____CVM______ ❑ I cannot attend, but please keep me informed of all future events. Registration Information Details for making payment via EFT or wire transfer: Standard JPMorgan Chase Pricing Price Penton Learning Systems LLC dba IQPC: 957-097239 ABA/Routing #: 021000021 Reference: Please include the name of the attendee(s) and the event number: 16766.003 Conference $1,799 Payment Policy: Payment is due in full at the time of registration and includes lunches and All Access Pass $2,699 (save $198) refreshments. Your registration will not be confirmed until payment is received and may be subject to cancellation. For IQPC’s Cancellation, Postponement and Substitution Policy, Workshop(s) $549 please visit Venue Information: Please note that multiple discounts cannot be combined. Trump International Beach Resort 18001 Collins Avenue A $99 processing charge will be assessed to all registrations not accompanied Sunny Isles Beach , FL 33160 by credit card payment at the time of registration. 305-692-5600 or 1-800-340-9789 • MAKE CHECKS PAYABLE IN U.S. DOLLARS TO: IQPC IQPC has secured a special group rate for Pre-Paid Cards participants at * CT residents or people employed in the state of CT must add 6% sales tax. Trump International Beach Resort Group Rate- $169.00(single occupancy) TEAM DISCOUNTS: For information on team discounts, please contact IQPC *Reservations must be booked before Nov 13, 2009. Rate is valid 3 days pre and post event, Customer Service at 1-800-882-8684. Only one discount may be applied per subject to availability. registrant. Please identify you are part of IQPC to ensure the special rate. Special Discounts Available: A limited number of discounts are available for Special Dietary Needs: If you have a dietary restriction, please contact Customer Service at 1- the non-profit sector, government organizations and academia. For more 800-882-8684 to discuss your specific needs. information, please contact customer service at 1-800-882-8684. ©2009 IQPC. All Rights Reserved. The format, design, content and arrangement of this brochure constitute a trademark of IQPC. Unauthorized reproduction will be actionable under the Lanham Act and common law principles.