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BEYOND EYE TRACKING™                                                                                        ®             ...
sales@attentiontool.com                  BEYOND EYE TRACKING™                                                         ®   ...
sales@attentiontool.com                  BEYOND EYE TRACKING™                                                         ®   ...
sales@attentiontool.com                  BEYOND EYE TRACKING™                                                         ®   ...
sales@attentiontool.com                  BEYOND EYE TRACKING™                                                         ®   ...
sales@attentiontool.com                  BEYOND EYE TRACKING™                                                         ®   ...
sales@attentiontool.com                  BEYOND EYE TRACKING™                                                         ®   ...
sales@attentiontool.com                  BEYOND EYE TRACKING™                                                         ®   ...
sales@attentiontool.com                  BEYOND EYE TRACKING™                                                         ®   ...
sales@attentiontool.com                  BEYOND EYE TRACKING™                                                         ®   ...
sales@attentiontool.com                  BEYOND EYE TRACKING™                                                         ®   ...
sales@attentiontool.com                  BEYOND EYE TRACKING™                                                         ®   ...
sales@attentiontool.com                  BEYOND EYE TRACKING™                                                         ®   ...
sales@attentiontool.com                  BEYOND EYE TRACKING™                                                         ®   ...
sales@attentiontool.com                  BEYOND EYE TRACKING™                                                         ®   ...
EYE TRACKING SOLUTIONSiMotions is a high-tech development company specialized in eye tracking software and services.We dev...
iMotions - Attention Tool Eye Tracking Software - PITCH
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iMotions - Attention Tool Eye Tracking Software - PITCH

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iMotions’ eye tracking software Attention Tool® provides a ground breaking combination of eye tracking metrics to evaluate the visual perception of all types of communication media from the initial pre-attention emotional stage towards the cognitive conscious engagement.

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iMotions - Attention Tool Eye Tracking Software - PITCH

  1. 1. BEYOND EYE TRACKING™ ® Attention Tool® is a high end customizable and scalable eye tracking software with focus on ease of use and benchmark able results providing theClick to see Attention Tool video Market Research & Usability industry with a new tool to measure consumer behavior on branding & marketing communications to improve ROI. Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.
  2. 2. sales@attentiontool.com BEYOND EYE TRACKING™ ® Tour Standard License Add on Modules Usage Hardware LicensingEYE TRACKING SOFTWARE FOR MARKET RESEARCH & USABILITY What can Attention Tool® do ? 1.  Save money & time by catching problems before you launch 2.  Know differences & similarities of multicultural consumers 3. Optimize your product / brand & marketing communications What is it? Who is it for? Why use it? Attention tool® is the industrys most For the Market Research Industry, Reveals unique insights on consumer advanced eye tracking software to Marketing, Media, Advertisement, behavior to improve visual communication. It evaluate visual communications. It is Branding & Design Agencies as well as can be applied in every step of the products non-intrusive & have customizable Research & Development, Marketing, life cycle, from concept to execution, metrics to measure not only what Consumer Insights & Consumer Market providing robust results to gain in ROI. consumers pay attention to, but also Knowledge departments of corporations what engages them - both on the such as FMCG, CPG, Banking, Pharma, etc.. cognitive level, and on a deeper emotional level. Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.
  3. 3. sales@attentiontool.com BEYOND EYE TRACKING™ ® Tour Standard License Add on Modules Usage Hardware LicensingEYE TRACKING SOFTWARE FOR MARKET RESEARCH & USABILITY Unique, non-intrusive tool that uses Eye Tracking, Reading & Emotion Metrics to measure what consumers pay attention to, and what really engages them -- both on the cognitive level, and on a deeper emotional level. Awareness Perception Impact Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.
  4. 4. sales@attentiontool.com BEYOND EYE TRACKING™ ® Tour Standard License Add on Modules Usage Hardware LicensingEYE TRACKING SOFTWARE FOR MARKET RESEARCH & USABILITY Focus on Ease of Use & Functionality. It is Simple, Stable & Fast Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.
  5. 5. sales@attentiontool.com BEYOND EYE TRACKING™ ® Tour Standard License Add on Modules Usage Hardware LicensingEYE TRACKING SOFTWARE FOR MARKET RESEARCH & USABILITY High Quality, Reliable & Scalable Data Collection Platform Study Management Quality Management Multiple Locations Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.
  6. 6. sales@attentiontool.com BEYOND EYE TRACKING™ ® Tour Standard License Add on Modules Usage Hardware LicensingEYE TRACKING SOFTWARE FOR MARKET RESEARCH & USABILITY Wide range of analysis visualizations with both gaze & fixation metrics & high customization of outputs. All exportable with the click of the mouse. Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.
  7. 7. sales@attentiontool.com BEYOND EYE TRACKING™ ® Tour Standard License Add on Modules Usage Hardware LicensingEYE TRACKING SOFTWARE FOR MARKET RESEARCH & USABILITY Benchmark -ready results: Predefined Calibration & Stimuli Setup, Data Quality Assurance, Locked Gaze & Fixation Metrics Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.
  8. 8. sales@attentiontool.com BEYOND EYE TRACKING™ ® Tour Standard License Add on Modules Usage Hardware LicensingEYE TRACKING SOFTWARE FOR MARKET RESEARCH & USABILITY Delivers value in every step of the products life cycle. Packaging Print Ads Editorial Outdoor Retail On line TV / Cinema STANDARD License ✓ ✓ ✓ ✓ ✓ USABILITY Module ✓ MOVIE Module ✓ READING Module ✓ ✓ ✓ ✓ ✓ EMOTION Module ✓ ✓ ✓ ✓ SHARING Module ✓ ✓ ✓ ✓ ✓ ✓ ✓ Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.
  9. 9. sales@attentiontool.com BEYOND EYE TRACKING™ ® Tour Standard License Add on Modules Usage Hardware LicensingEYE TRACKING SOFTWARE FOR MARKET RESEARCH & USABILITY Client Testimonials “What people see and what they say are not always the same. At our company, understanding consumer behavior is critical to improve consumers’ lives and central to our business success. Eye tracking is an increasingly important tool in our toolbox. iMotions Attention Tool® is facilitating eye tracking research and helping us to more efficiently meet our objectives. iMotions has produced a highly intuitive and flexible product that facilitates experimental design and reporting. Their highly skilled software team is reactive to customer needs and continually innovating in this space”. Quote source will remain confidential. We are excited about testing with Attention Tool® on behalf of all our European markets. The tests that we have carried out so far have generated great insight and value to us. In order to optimize our decision processes we are testing the use of Attention Tool® in the entire product cycle - from start of the packaging design to the end of shelf placement. Allan Sørensen, Commercial Development, Cadbury, Denmark "Eye Tracking tests conducted by iMotions has given us valuable, quantitative data and hence even greater understanding of the effectiveness of our campaigns design, layout and content. Eye tracking is a valuable and simultaneously cost-effective complement to traditional market analysis" Benjamin Duve, Market Analyst, Market Intelligence, ECCO "iMotions makes Eye Tracking faster, cheaper and at the same time more accurate. In this way hight-tech eye tracking now is truly affordable for any customer. There is just no reason not to do it any more." Joerg Bauer, Research Manager/Consultant, Psyma Research+Consulting, Germany Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.
  10. 10. sales@attentiontool.com BEYOND EYE TRACKING™ ® Tour Standard License Add on Modules Usage Hardware LicensingEYE TRACKING SOFTWARE FOR MARKET RESEARCH & USABILITY All what you need to run Attention Tool® is an Eye Tracker & a computer. Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.
  11. 11. sales@attentiontool.com BEYOND EYE TRACKING™ ® Tour Standard License Add on Modules Usage Hardware LicensingEYE TRACKING SOFTWARE FOR MARKET RESEARCH & USABILITY Attention Tool® STANDARD LICENSE comprises a set of platforms that allow you to execute all type of eye tracking studies on still images with a reliable data collection platform, powerful statistics & state of the art visualizations. Good for: Packaging, Print Ads, Magazines, Outdoors Ads, Packs on Shelves, POS material, etc... Click to see Attention Tool Standard License Video Eye Tracking Metrics Data Collection Platform Specify how the respondent is visually decoding Allows you to collect data fast and the stimuli. Visualizations: Heat maps, AOI’s, efficiently wether it is Tobii or SMI eye Automatic Attention Areas (Spotlight), Gaze tracking system. The platform provides Plot, Gaze Replay, and User Video Recording full study management and state-of- including all metrics and statistics. the-art quality data assurance. Statistics Platform Reporting Platform Easy accessible numerical and text output Built-in drag and drop interface to for fast statistical analysis of all metrics. build and export reports into a variety of different formats. Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.
  12. 12. sales@attentiontool.com BEYOND EYE TRACKING™ ® Tour Standard License Add on Modules Usage Hardware LicensingEYE TRACKING SOFTWARE FOR MARKET RESEARCH & USABILITYAttention Tool® ADD ON MODULESThe add on modules allow you to customize and scale any eye tracking solution according to your specific research needs.USABILITY Module MOVIE Module READING Module EMOTION Metrics SHARING ModuleReveals how people Evaluates the attention Analyzes the attention Measures the intensity Allows multiple site testingengage, navigate and in motion media like on text regions to gain of the sub-conscious by collecting data fast anduse interactive media TV ads and programs. insight on how the text emotional impact the efficient with centralizedsuch as websites, Visualizations include: is perceived and detect stimulus/image on line managementonline marketing, Dynamic Heat maps, key words in the copy. produces in the control. respondent.software interfaces Bee Swarm and Gaze Visualizations include: Visualizations: Arousaland computer games Aggregation Clusters Reading Intensity Maps, scale (Rubber Bands). % of Text Read, Number of Readers. Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.
  13. 13. sales@attentiontool.com BEYOND EYE TRACKING™ ® Tour Standard License Add on Modules Usage Hardware LicensingEYE TRACKING SOFTWARE FOR MARKET RESEARCH & USABILITY To use Attention Tool® you need to follow the same process1. Study Setup 2. Data Collection 3. Analysis & Report- Select the stimuli you want to test - Recruit your target group & segmentation - Choose your segment (s) & make an analysis- Define what do you want to find out - Test min. 30 valid respondents per segment - Customize & Export the visualizations- Define your target & segment - Brief the respondent on what he/she has to do - Make a Report- Establish your goals / success criteria - Calibrate the respondent- Setup your study in Attention Tool® - Show stimuli to the respondent Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.
  14. 14. sales@attentiontool.com BEYOND EYE TRACKING™ ® Tour Standard License Add on Modules Usage Hardware LicensingEYE TRACKING SOFTWARE FOR MARKET RESEARCH & USABILITY Attention Tool® software is hardware independent and supports the 2 world leading eye tracking platforms, SMI and Tobii. We are official resellers & guarantee the same prices as the manufacturers. We support the following eye trackers: Tobii T60 Tobii T60 XL The Tobii X120 The SMI RED (All-in-one-system) Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.
  15. 15. sales@attentiontool.com BEYOND EYE TRACKING™ ® Tour Standard License Add on Modules Usage Hardware LicensingEYE TRACKING SOFTWARE FOR MARKET RESEARCH & USABILITY Attention Tool® starts with a STANDARD LICENSE with Data Collection, Statistics, Reporting and Eye Tracking Platforms and allows multiple ADD ON MODULES to customize and scale your eye tracking solution: USABILITY | MOVIE | READING | EMOTION | SHARING LICENSE PURCHASE MODEL LICENSE SUBSCRIPTION MODEL One time purchase of the License + concurrent Concurrent monthly fee Support & Upgrades annual fee. (Support & Upgrades included) 12 month contract Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.
  16. 16. EYE TRACKING SOLUTIONSiMotions is a high-tech development company specialized in eye tracking software and services.We develop Attention Tool®, which is the most robust eye tracking software platform for MarketResearch and Usability in the World.Our leading eye tracking technology is proven and have several patents pending on emotionmeasurements and reading pattern recognition, which make is unique. We are a step ahead of all othereye tracking softwares by providing not only eye tracking, but a new way of measuring consumerbehavior in a 100% non intrusive way.iMotions offers a World-wide full eye tracking solution with Attention Tool® to Marketers, MarketResearchers, Media and Advertising Agencies, Universities, etc...You can license the software withdifferent models to fit your specific needs. We develop R&D projects for custom feature creation orfurther exploration of our technology. We also provide market research services and have a vast datacollection network available with Attention Tool in US.Our headquarters are in Copenhagen, Denmark. We have offices in US and India and have resellersrepresentation in UK, Australia and Latin America.Some of our clients are: P&G, Nestle, Carlsberg, Kraft, Milward Brown and market research companies in20 countries around the World.Check more on www.imotionsglobal.com Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.

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