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SEO Roadmap 101


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New to SEO? Need to polish up your knowledge? SEO Roadmap 101 your in-depth introduction to search engine optimization, with actionable tips on how to build your SEO strategy. This guide covers the fundamental strategies that make your websites search engine–friendly.

Published in: Marketing
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SEO Roadmap 101

  1. 1. INVESTOR PITCH DECK SEO Roadmap By: Mohamed Hafez
  2. 2. Hello I'm Geek!!! Welcome Message Mohamed Hafez CEO 
 Jigme Agency Mohamed Hafez is a User Acquisition Consultant, and Search Engine Optimization (SEO) expert. Specialist in Growing Business Revenues by Increasing Website Traffic & Inbound Leads.
  3. 3. Mohamed Hafez - 2016 Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. American Marketing Association What is The Marketing?
  5. 5. Mohamed Hafez - 2016 ✓ Search Engine Optimization: Search Engine Optimization is the process of improving rankings of a website or web page in the unpaid “organic” search results. ✓ Pay for Click: If done well, Pay per click is one of, if not the fastest type of online marketing to drive targeted traffic to your web properties. But when done haphazardly, can cost a company thousands of dollars with little to no return. ✓ Social Media: This would mean looking at the usual suspects – Facebook, Twitter, Google+, Youtube, Pinterest, Linkedin – but then also niche networks, forums, active blog communities, and any place where there’s active two way conversation happening. ✓ Interactive Advertising: With web technologies evolving every day, an emerging group of marketers take to creating advertising that requires users to interact with the website. Types of Internet Marketing Methods
  6. 6. ABOUT US Our Company Values Entrepreneurial activities differ substantially depending on the Team Work Entrepreneurial activities differ substantially depending on the Global Entrepreneurial activities differ substantially depending on the Excellence Entrepreneurial activities differ substantially depending on the Explore
  7. 7. Mohamed Hafez - 2016
  8. 8. Mohamed Hafez - 2016 “
  9. 9. Mohamed Hafez - 2016 Anatomy of a Search.
  10. 10. Mohamed Hafez - 2016 I talk with a lot of people who are confused about their rankings and placement at Google. It doesn’t help that Google changes things from time to time, sometimes from one week to another. Throw into the mix that Google often changes the results shown based on WHERE you are searching from. A search performed on a PC in Cairo might show slightly different results than the same search performed in Alexandria. The latest significant change is the placement of local listings (Google Places), in some cases taking up the majority of a search engine results page (SERP) when a local search is performed. Understanding a Search Engine Results Page (SERP)
  11. 11. Mohamed Hafez - 2016 SEO vs. VEO It's not about Search Engine Optimisation It’s all about Visitor Enhanced Optimization
  12. 12. Mohamed Hafez - 2016 What do you mean! Search engines are becoming artificially intelligent! They are starting to not only understand what you say . . . But also what you mean!
  13. 13. Mohamed Hafez - 2016 Think if your website like a cake
  14. 14. Mohamed Hafez - 2016 How many ranking factors does Google use? There's no doubt that Google's algorithm is more complex — and volatile — than ever. The days where SEO was all about meta tags and backlinks is long gone. Google now uses at least 200 ranking factors in their algorithm, including social signals, user-interaction signals, and trust. Ranking Factors
  15. 15. Source:
  16. 16. Mohamed Hafez - 2016 18 Onpage optimization refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Examples of this include measures to optimize the content or improve the meta tags. Ref: On-Page Optimization
  17. 17. Website Structure and Navigation Menu Optimisation
  18. 18. Internal links are links that go from one page on a domain to a different page on the same domain. They are commonly used in main navigation. These type of links are useful for three reasons: They allow users to navigate a website.
  19. 19. Mohamed Hafez - 2016 What is the Keyword Research Keyword research is a practice search engine optimization (SEO) professionalise to find and research actual search terms that people enter into search engines. Search engine optimization professionals research keywords, which they use to achieve better rankings in search engines.
  20. 20. Mohamed Hafez - 2016 Types of Keywords 1. Market-defining keywords. 2. Customer-defining keywords. 3. Products/Services keywords. 4. Industry thought leaders. 5. Competing company names. 6. Related vertical keywords. 7. Geotargeted keywords
  21. 21. Mohamed Hafez - 2016
  22. 22. Mohamed Hafez - 2016
  23. 23. Mohamed Hafez - 2016 Alt tag Image Optimization
  24. 24. Mohamed Hafez - 2016 Footer Optimization
  25. 25. Mohamed Hafez - 2016 Off-pages optimization refers to all the measures that can be taken outside of the actual website in order to improve its position in search rankings. These are measures that help create as many high-quality backlinks (incoming links) as possible.
  26. 26. The Main Steps The SEO Process Step 1 Step 2 Step 3Step 4 Step 5 Step 1 Selecting Best Possible Target Keywords. Step 2 Optimizing Website for SEO. Step 3 Country Specific Link Earning Campaign. Step 4 Measuring the Results of SEO Campaigns. Step 5 Review of Campaign for Further Actions and Developments to Improve SEO.
  27. 27. SEO Step by Step Identify the aims and SEO errors Keyword research and Competitor Analysis Finalise Site Architecture Optimize The Products Redesign our strategies and Quarterly SEO reports Broken URL fixing and building basic meta details for inner pages Link building via blog creation and submissions. Finding gaps, opportunities and Rich Snippets Week
 1 Week
 2 Week
 3 & 4 Week
 5 & 6 Week
 7 & 8 Week
 9 Week
 10 Week
 11 & 12
  28. 28. Mohamed Hafez - 2016 34 Beginner's Guide to SEO Google's SEO Guide Bing Webmaster Guide Plato Web Design SEO Guide The Anatomy of a Perfect Web Page Webmaster Guidelines Advance Guide To SEO Beginner's Guides
  29. 29. Mohamed Hafez - 2016 35 MOZ SEO Blog's Search Engine Land SEO by the Sea Search Engine Watch Search Engine Roundtable SEO & Digital Marketing Tools SEO Blog's
  30. 30. Thank you Stay Connected With Us @iMohamedHafez