iMediaWorks: Creating Digital Roadmaps for Brands


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Consumers are forcing brands to change their approach to consumer dialogue. Brands now need to create a new digital roadmap to reach and connect with their audience.

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  • iMediaWorks: Creating Digital Roadmaps for Brands

    1. 1. Creating Digital Roadmaps for Brands TM March 5, 2009
    2. 2. Consumers daily needs and moods are changing… <ul><li>Health & Wellness </li></ul><ul><ul><li>“ take better care of my body” </li></ul></ul><ul><li>Environmentally </li></ul><ul><li>Responsible </li></ul><ul><ul><li>“ take better care of our planet” </li></ul></ul><ul><li>Economical </li></ul><ul><ul><li>“ get the best value for my family” </li></ul></ul><ul><li>Leisure & Comfort </li></ul><ul><ul><li>“ enjoy and indulge when I can” </li></ul></ul><ul><li>Community </li></ul><ul><ul><li>“ share my life with others” </li></ul></ul>
    3. 3. … influencing how consumers feel, think and act towards brands <ul><ul><li>Desire Greater Meaning and Interaction; Hope to Make a Difference </li></ul></ul><ul><ul><li>Use Peer Networks to Discover, Influence and Create/Get the Value they want from brands </li></ul></ul><ul><ul><li>Consider Options and Tradeoffs, </li></ul></ul><ul><ul><li>Weigh the Benefit to Self and Others </li></ul></ul> by justbelightful, Daniel Cattaneo and GalleryQuantum
    4. 4. Traditional channels fail to communicate with consumers on their new terms Traditional broadcast channels no longer make the cut by prdx72
    5. 5. Digital is changing the game.
    6. 6. Digital offers consumers a way to connect with one another as well as brands by kosabe, Taigah, JeremyBarwick iconic cachet insider buzzworthy personal original
    7. 7. Through digital, consumers uniquely accelerate and amplify their personal influence with others <ul><li>find more cool stuff </li></ul><ul><li>get what they want </li></ul><ul><li>brag about their discoveries </li></ul><ul><li>share their passions/interests </li></ul>
    8. 8. Consumers’ influence is rapidly outpacing traditional brand dialogue around the globe New York Toronto Chicago Melbourne Los Angeles Warsaw Miami Montreal Madrid Johannesburg Copenhagen Helsinki Buenos Aires Athens Frankfurt Sydney Paris Taipei Seoul London Milan Mumbai Auckland Sao Paulo Bangkok Manila San Francisco Barcelona Vienna Jakarta Mexico City Stockholm Bangalore Caracas Budapest Moscow to Tokyo Lisbon to San Francisco to Los Angeles Hong Kong to Sydney to Los Angeles Amsterdam Istanbul New Deli Guangzhou Prague Cape Town Rio de Janeiro Lima Bogotá Osaka Tokyo Beijing Shanghai Dubai Berlin Hamburg Brussels Rome Bucharest Singapore Kuala Lumpur Santiago
    9. 9. Brands must engage consumers differently if they want to succeed…
    10. 10. Brand Imperatives Speak + Connect with consumers through storytelling by Akuppa
    11. 11. Brand Imperatives Expand + Amplify their story with fans by deemlee
    12. 12. Brand Imperatives Feed + Nurture the relationship with their consumers by Cats 2007
    13. 13. Digital must now become the connection point for how brands communicate with their consumers digital field marketing interrupted media / guerilla radio retail out of home public relations media kit pop-up store
    14. 14. Brands need proven expertise to tap into digital before they get left behind.
    15. 15. Do you have the right roadmap to stay connected with your consumers? by Brain farts
    16. 16. iMediaWorks helps brand marketers get on the right road to digital. by MCompeau
    17. 17. Master the Audience <ul><li>Master the Audience </li></ul><ul><ul><li>Visualize the key drivers of daily thought and action </li></ul></ul><ul><ul><li>Extract opportunities to entice and satisfy their needs </li></ul></ul> by Leonid Yaitskiy
    18. 18. iMediaWorks helps brand marketers to… <ul><li>Unite the Right Pieces </li></ul><ul><ul><li>Establish valuable connections between channels and programs </li></ul></ul><ul><ul><li>Create a more significant and personal consumer experience </li></ul></ul> by divemasterking2000
    19. 19. <ul><li>Select the Right Trends and Assets </li></ul><ul><ul><li>Capitalize on meaningful interests and behaviors </li></ul></ul><ul><ul><li>Grow the collective impact of consumer and brand assets </li></ul></ul> by nugun
    20. 20. iMediaWorks helps brand marketers to… <ul><li>Harness the Technology to Work Smarter </li></ul><ul><ul><li>Build the most effective platforms and tools to achieve real efficiencies </li></ul></ul><ul><ul><li>Capture and track innovation progress against true business imperatives </li></ul></ul> by dan 65
    21. 21. You’ve found the right team of experts.
    22. 22. We are a marketing consultancy that knows your consumers and lives in their digital world <ul><li>Seasoned interactive marketing and advertising veterans (15yrs+) </li></ul><ul><li>Former Digital Agency and Big 5 Consulting experts </li></ul><ul><li>Members of the Internet Strategy Forum, Social Media Club and American Marketing Association </li></ul><ul><li>Fortune 1000 and Emerging Brands clientele </li></ul><ul><li>Bloggers, Twitterers, MeetUpists, Texters, Posters, and Sharers </li></ul>
    23. 23. Focused on helping you with all your integrated interactive communication initiatives
    24. 24. Helping you get on the right track with the right strategy to connect with your consumers <ul><li>Creating Your Road to Digital </li></ul><ul><li>Focus on satisfying consumer personal need/mood states by connecting all of the touch points where they experience your brand in the digital medium </li></ul><ul><li>Strategies based on consumer research insights </li></ul><ul><li>Execution through pilot phases offering opportunities to test, learn and optimize </li></ul><ul><li>Knowledge transfer by sharing best practices and tools </li></ul>Brand Digital Roadmap Consumer Connection Points Virtual Environments Social Network Communities RSS Social Tagging E-mail Widgets & Mashups Media Sharing Blogs Rich Media Apps Mobile Search Web Measurement Scorecard IM / Chat
    25. 25. Get Started. Contact Us Today. C. Michelle Batten, Lead Marketing Strategist [email_address]