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Romney, Obama and Zombies – Happy Halloween from iMedSocialAbstract – As the undead have recently made many gains in movie...
here - http://www.huffingtonpost.com/2012/09/18/mitt-romney-47-percent-full-video-_n_1893615.html) peaked on September 18-...
Figure 2A shows the results for “zombies” and “Romney” in general, as opposed to those hits that alsoincluded the term “he...
Figure 2B - “zombies” and “Obama” (all hits, red line) and hits including “healthcare” (blue line)Figures 3A and 3B show a...
Figure 3B - “zombies” and “Obama” (all hits, blue line) and hits including “voting” (red line)Conclusions – if anyAs a lig...
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Romney Obama and Zombies - Happy Halloween from iMedSocial

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Tongue in cheek look at the presidential race and zombies

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Romney Obama and Zombies - Happy Halloween from iMedSocial

  1. 1. Romney, Obama and Zombies – Happy Halloween from iMedSocialAbstract – As the undead have recently made many gains in movies (of which the most recent isResident Evil Retribution 3D (http://www.residentevil-movie.com/site/)), literature (see especially“Pride and Prejudice – and Zombies (http://www.amazon.com/Pride-Prejudice-Zombies-Classic-Ultraviolent/dp/1594743347)) and even camping gear (REI’s zombie survival campaign(http://www.rei.com/event/45605/session/59470)), we felt that it was only natural to consider zombiesand the presidential campaign; specifically, do zombies have a position on healthcare in the upcomingelection? Can we expect zombies to make an appearance in the polls?IntroductionZombies are everywhere, with appearances in movies (of which the most recent is Resident EvilRetribution 3D (http://www.residentevil-movie.com/site/)), literature (see especially “Pride andPrejudice – and Zombies (http://www.amazon.com/Pride-Prejudice-Zombies-Classic-Ultraviolent/dp/1594743347)) and even camping gear (REI’s zombie survival campaign(http://www.rei.com/event/45605/session/59470)). But – what is the zombie position on healthcareand can we expect to see zombies at the polls?Apparently zombies do need healthcare, but have been known to cause confusion (for example callingDermatology to find out their autopsy results - http://notalwaysright.com/zombies-need-healthcare-too/9319). No less an authority than Dr. Paul Krugman of the New York Times has asserted theirexistence in healthcare (http://krugman.blogs.nytimes.com/2011/06/05/health-care-zombies/).However, it has been alleged that healthcare reform will rid the world of zombies(http://teds.com/blog/?p=276).We wondered whether zombies were bipartisan and found mixed results. Facebook boasts the site of“Zombies for Romney” (http://www.facebook.com/pages/Zombies-for-Romney/222133194562144).Mother Jones called Mitt Romney a “zombie hunter” before he won the nomination(http://www.motherjones.com/politics/2012/03/super-tuesday-mitt-romney-zombie-hunter). We wereunable to locate an equivalent site for “Zombies for Obama” but we did find an Obama Zombie site(http://www.facebook.com/pages/The-Obama-Zombie-Apocalypse-Coming-soon-to-a-voting-booth-near-you/119624338119141). By the way, if you are keeping tabs on zombie attacks, a public healthcrisis, make sure to keep an eye on this site: http://www.zombiereports.com/ for recent sightings.Therefore with our social media tongues firmly in our cheeks, we decided to investigate the burningquestion of Romney, Obama, Zombies and Healthcare – is there a link?Our analysisWe searched for the terms “zombie” and “Obama” or “Romney”, from August 13 2012 to October 132012, thereby including the RNC convention on August 27-30 2012; the DNC convention on September4-6 2012; the “dependents video” or “47% video” news story, involving Mitt Romney (can be viewed info@iMedSocial.com www.iMedSocial.com
  2. 2. here - http://www.huffingtonpost.com/2012/09/18/mitt-romney-47-percent-full-video-_n_1893615.html) peaked on September 18-21 2012); the first presidential candidates’ debate onOctober 3 2012; and the vice presidential debate on October 11 2012.“Obama” more popular search term with “zombies”As shown in Figure 1, we found that “Obama” was a more popular search term overall in combinationwith “zombies”. 600 500 400 300 Obama 200 Romney 100 0 9/2/2012 9/6/2012 9/26/2012 8/13/2012 8/17/2012 8/21/2012 8/25/2012 8/29/2012 9/10/2012 9/14/2012 9/18/2012 9/22/2012 9/30/2012 10/4/2012 10/8/2012 10/12/2012Figure 1 – “Obama” more popular than “Romney” with “zombies”Nearly half of these hits for both of these candidates appeared on traditional on-line news media;however “Obama” had a much stronger showing as compared to “Romney” on message boards (4024 asopposed to 2163 hits), microblogs such as Twitter (2356 as opposed to 1180 hits) and social networkssuch as Facebook (1736 as opposed to 754 hits) – “Zombies for Romney” notwithstanding. Both menhad a strong post-convention bounce, although the post-DNC bounce for “Obama” was higher (perhapsthe poor weather at the RNC convention was a factor for “Romney” and “zombies”). Both debatescaused a strong bounce, as did the “47% video” apparently, for both “Obama” and “Romney” incombination with “zombies”.Is healthcare an important issue for zombies?Within the above general results, we looked for issues that cropped up frequently in combination with“zombies” and “Obama” or “Romney”; we found that although healthcare does not appear veryfrequently, voting does appear frequently. 2 info@iMedSocial.com www.iMedSocial.com
  3. 3. Figure 2A shows the results for “zombies” and “Romney” in general, as opposed to those hits that alsoincluded the term “healthcare”. Figure 2B shows the results for “zombies” and “Obama” in general, andthose that included the term “healthcare”. Healthcare does not seem to be an important campaign issuefor zombies (or at least it does not appear frequently in social media conversations involving zombiesand the presidential candidates). Other healthcare related terms, such as insurance, also did not appearfrequently in social media conversations involving zombies and the presidential candidates. Even deathpanels (36 hits for Romney, 58 for Obama) and Seamus (43 for Romney, 44 for Obama) barely got alook-in.Figure 2A - “zombies” and “Romney” (all hits, red line) and hits including “healthcare” (blue line) 3 info@iMedSocial.com www.iMedSocial.com
  4. 4. Figure 2B - “zombies” and “Obama” (all hits, red line) and hits including “healthcare” (blue line)Figures 3A and 3B show a similar comparison, but this time including words related to “voting” ratherthan healthcare. Voting proved to be a much more popular term in social media conversations involving“zombies” and “Obama” or “Romney”. If anything, voting was more popular for social mediaconversations that included “zombies” and “Romney” – perhaps the Facebook page “Zombies forRomney” is symptomatic of a larger trend. Furthermore, we found very few hits in either case involvingthe term “undecided” and social media.Figure 3A - “zombies” and “Romney” (all hits, red line) and hits related to “voting” (blue line) 4 info@iMedSocial.com www.iMedSocial.com
  5. 5. Figure 3B - “zombies” and “Obama” (all hits, blue line) and hits including “voting” (red line)Conclusions – if anyAs a light hearted exercise, our search for “zombies” seems to indicate that at least for the presidentialcampaign, voting is more important than healthcare (or at least, that is what our social mediaconversations indicate). Furthermore, as an on-line meme, “zombies” are proving to be remarkablyresilient – even the CDC has recommendations on “zombie preparedness”(http://www.cdc.gov/phpr/zombies.htm)! Whether zombies care about healthcare, or the presidentialcampaign for that matter, at iMedSocial we would like to wish you – Happy Halloween!If you are interested in our social media analyses, on zombies, healthcare or any other type of socialissue, please email us at info@imedsocial.com. We would be happy to discuss such analyses and our tipsfor successful social media campaigns, particularly in the areas of hospitals and medical care providers,and also life science companies, including pharmaceutical, biotech and medical device companies, aswell as suppliers to hospital and medical care providers. 5 info@iMedSocial.com www.iMedSocial.com

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