Anatomy Of Ia

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  • Anatomy Of Ia

    1. 1. Anatomy of an IA Information Architecture
    2. 2. Anatomy of Information Architecture <ul><li>Information architecture components: </li></ul><ul><ul><li>Organizational systems: How do we categorize information (e.g. by subject or chronology) </li></ul></ul><ul><ul><li>Labeling Systems: How we represent information (e.g. scientific terminology or lay terminology) </li></ul></ul><ul><ul><li>Navigation Systems: How we browse or move through the information(e.g. clicking through hierarchies) </li></ul></ul><ul><ul><li>Searching Systems: How we search information. </li></ul></ul>
    3. 3. <ul><li>Can you identify the Information Architecture components in this page? </li></ul>
    4. 4. <ul><li>Information Architecture components: </li></ul><ul><li>Organization system </li></ul>
    5. 5. <ul><li>Information Architecture components: </li></ul><ul><li>Organization system </li></ul><ul><li>Labeling System </li></ul>
    6. 6. <ul><li>Information Architecture components: </li></ul><ul><li>Organization system </li></ul><ul><li>Labeling System </li></ul><ul><li>Navigation System </li></ul>
    7. 7. <ul><li>Information Architecture components: </li></ul><ul><li>Organization system </li></ul><ul><li>Labeling System </li></ul><ul><li>Navigation System </li></ul><ul><li>Search System </li></ul>
    8. 8. <ul><li>Information Architecture components: </li></ul><ul><li>Organization system </li></ul><ul><li>Labeling System </li></ul><ul><li>Navigation System </li></ul><ul><li>Search System </li></ul>
    9. 9. Anatomy of an Information Architecture <ul><li>Try to identify the information architecture elements of the following web sites: </li></ul><ul><ul><li>Yahoo! ( www.yahoo.com ) </li></ul></ul><ul><ul><li>Amazon ( www.amazon.com ) </li></ul></ul>
    10. 10. Alternative IA Components <ul><li>Browsing Aids </li></ul><ul><li>Search Aids </li></ul><ul><li>Content and Tasks </li></ul><ul><li>Invisible Components </li></ul>
    11. 11. Browsing Aids <ul><li>Organization Systems </li></ul><ul><li>Site-wide navigations systems </li></ul><ul><li>Local navigation systems </li></ul><ul><li>Sitemaps </li></ul><ul><li>Contextual navigation systems </li></ul>
    12. 12. Search Aids <ul><li>Search Interface </li></ul><ul><li>Query Builders </li></ul><ul><li>Search Results </li></ul>
    13. 13. Content & Tasks <ul><li>Headings </li></ul><ul><li>Embedded links </li></ul><ul><li>Metadata </li></ul><ul><li>Lists </li></ul>
    14. 14. Invisible Components <ul><li>Controlled vocabulary </li></ul><ul><li>Retrieval Algorithms </li></ul><ul><ul><li>Ranks search results by relevance </li></ul></ul><ul><ul><li>Do you think this really works or is true? </li></ul></ul>
    15. 15. Discussion <ul><li>Discussion Question #1 </li></ul>

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