Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Michael Plein (Vinson) @ CMC Mobiele media diensten

356 views

Published on

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

Michael Plein (Vinson) @ CMC Mobiele media diensten

  1. 1. THE MOBILE FUTURE OF TV
  2. 2. INTERNET MAKES THE WORLD A VILLAGE
  3. 3. EXPLOSION OF MOBILE DEVICES AND VIDEO CONSUMPTION
  4. 4. TV INDUSTRY FACES A CROSSROAD
  5. 5. WE LOVE MOBILE TV 2002
  6. 6. NO GUTS, NO GLORY
  7. 7. TRIAL RESULTS: CHANGING BEHAVIOUR
  8. 8. CATCH-UP TV 49% LINEAR LIVE 17% 6% 10% 18%
  9. 9. 10% NO 11% 28% NEUTRAL 33% 18% MAKES ME WATCH MORE TV
  10. 10. A NEW AUDIENCE
  11. 11. FIVE STAR EXPERIENCE
  12. 12. MOBILE = MORE THAN A PLATFORM
  13. 13. WHAT’S NEXT
  14. 14. GLOBAL SERVICE PERSONAL EXPERIENCE
  15. 15. MOBILE BECOMES FIRST SCREEN
  16. 16. EMBRACE AND FLOURISH
  17. 17. „GIVE 'EM WHAT THEY WANT”
  18. 18. JOIN THE (R)EVOLUTION MICHAEL@VINSONTV.COM

×