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After The Stream
@matlock @storythings
matt@storythings.com
Storythings &
Anthony Owen
21
43 5
Attention Patterns What is The Stream?
Four Questions
What comes after
The Stream
How T...
Hello.
I’m Matt Locke from Storythings.
We help people create stories for
audiences.
I never realised how controversial the words
story and audiences were until I left
broadcasting.
So I started researching the history of attention.
I’m interested in how we’ve understood stories
& audiences over the las...
1Attention Patterns
We’re going through a transition now that is
very similar to the early years of broadcasting at
the start of the 20th cent...
In this transition, we see the emergence of new
structures for organising attention that address
new audience behaviours.
In the early years of broadcasting, the new
structure was The Schedule - a way of
organising a day’s worth of attention in...
The schedule was first invented by the Telefon
Hirmondo in late 19th Century Budapest.
The new framework that has emerged and
dominated the last decade is The Stream.
2What is The Stream?
Exactly a decade ago, Twitter launched, and
Facebook introduced the News Feed.
The Stream has distinct qualities that are
different from the schedule:
It’s personalised
It’s mobile
It’s de-contextualise...
3How The Stream has
changed storytelling
Each of these four qualities has fundamentally
changed the production, discovery and
monetisation of stories.
Our stories are now discovered through social
algorithms, consumed on mobile devices, re-
contextualised through sharing a...
We have had to learn how to tell stories for
circulation, not distribution.
But after a decade of The Stream, we’re
starting to see its limits.
4What comes after

The Stream
The Stream is fracturing into different formats
and products. It’s not going away, but it is
mutating.
These mutations are things that offer audiences
a better experience. Some are even more
personalised, some are even more im...
More personalised - conversational interfaces
More immersive - live streaming
More immersive - VR
With endings - binges
With endings - curated streams
5Four Questions
Will new kinds of public space emerge as The
Stream fragments?
Map of all locations on earth mentioned at least 5 times 2009-2016 on American television news monitored by the Internet A...
Map of number of outlets per country found in Facebook’s trusted news sources list
Credit: forbes.com
Who or what are the new editors and curators?
How do we do endings now?
What will the stream look like in

10 years time?
<1 min 30mins 1 hour 2 hours 3 hours >3 hours
TV Movies
Newspaper/Mags
What will the stream look like in

10 years time?
<1 min 30mins 1 hour 2 hours 3 hours >3 hours
TV Movies
Newspaper/Mags
B...
What will the stream look like in

10 years time?
<1 min 30mins 1 hour 2 hours 3 hours >3 hours
TV Movies
Newspaper/Mags
B...
www.storythings.com
matt@storythings.com
@storythings
Presentatie Matt Locke (Storythings) op het Mediapark Jaarcongres 2016
Presentatie Matt Locke (Storythings) op het Mediapark Jaarcongres 2016
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Presentatie Matt Locke (Storythings) op het Mediapark Jaarcongres 2016

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Presentatie Matt Locke (Storythings) op het Mediapark Jaarcongres 2016

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Presentatie Matt Locke (Storythings) op het Mediapark Jaarcongres 2016

  1. 1. After The Stream @matlock @storythings matt@storythings.com
  2. 2. Storythings & Anthony Owen 21 43 5 Attention Patterns What is The Stream? Four Questions What comes after The Stream How The Stream has changed storytelling Hello.
  3. 3. Hello.
  4. 4. I’m Matt Locke from Storythings. We help people create stories for audiences.
  5. 5. I never realised how controversial the words story and audiences were until I left broadcasting.
  6. 6. So I started researching the history of attention. I’m interested in how we’ve understood stories & audiences over the last few hundred years.
  7. 7. 1Attention Patterns
  8. 8. We’re going through a transition now that is very similar to the early years of broadcasting at the start of the 20th century.
  9. 9. In this transition, we see the emergence of new structures for organising attention that address new audience behaviours.
  10. 10. In the early years of broadcasting, the new structure was The Schedule - a way of organising a day’s worth of attention into one hour or half-hour blocks.
  11. 11. The schedule was first invented by the Telefon Hirmondo in late 19th Century Budapest.
  12. 12. The new framework that has emerged and dominated the last decade is The Stream.
  13. 13. 2What is The Stream?
  14. 14. Exactly a decade ago, Twitter launched, and Facebook introduced the News Feed.
  15. 15. The Stream has distinct qualities that are different from the schedule: It’s personalised It’s mobile It’s de-contextualised It’s endless
  16. 16. 3How The Stream has changed storytelling
  17. 17. Each of these four qualities has fundamentally changed the production, discovery and monetisation of stories.
  18. 18. Our stories are now discovered through social algorithms, consumed on mobile devices, re- contextualised through sharing and reactions, and monetised by Google, Amazon, Facebook or Apple.
  19. 19. We have had to learn how to tell stories for circulation, not distribution.
  20. 20. But after a decade of The Stream, we’re starting to see its limits.
  21. 21. 4What comes after
 The Stream
  22. 22. The Stream is fracturing into different formats and products. It’s not going away, but it is mutating.
  23. 23. These mutations are things that offer audiences a better experience. Some are even more personalised, some are even more immersive, and some just have endings.
  24. 24. More personalised - conversational interfaces
  25. 25. More immersive - live streaming
  26. 26. More immersive - VR
  27. 27. With endings - binges
  28. 28. With endings - curated streams
  29. 29. 5Four Questions
  30. 30. Will new kinds of public space emerge as The Stream fragments?
  31. 31. Map of all locations on earth mentioned at least 5 times 2009-2016 on American television news monitored by the Internet Archive Credit: forbes.com
  32. 32. Map of number of outlets per country found in Facebook’s trusted news sources list Credit: forbes.com
  33. 33. Who or what are the new editors and curators?
  34. 34. How do we do endings now?
  35. 35. What will the stream look like in
 10 years time? <1 min 30mins 1 hour 2 hours 3 hours >3 hours TV Movies Newspaper/Mags
  36. 36. What will the stream look like in
 10 years time? <1 min 30mins 1 hour 2 hours 3 hours >3 hours TV Movies Newspaper/Mags Blogs Tweets Vines Videos
  37. 37. What will the stream look like in
 10 years time? <1 min 30mins 1 hour 2 hours 3 hours >3 hours TV Movies Newspaper/Mags Binge TV Games Blogs Tweets Vines Videos
  38. 38. www.storythings.com matt@storythings.com @storythings

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