We need more data.
We need more data-driven interactions.
We need better rules about using data.
Categories of activity
are breaking down.
2011 2012 % Change
TV 274 278 1,46%
Online 167 173 3,59%
Radio 94 92 -2,13%
Mobile 54 82 51,85%
Print 44 38 -13,64%
Other ...
Percentage of usage within the home (U.S.)
http://services.google.com/fh/files/misc/multiscreenworld_final.pdf
79%
Smartphon...
31%
of Americans use a mobile phone
for the majority of their Internet access
http://pewinternet.org/Reports/2012/Cell-Int...
45%
of Americans 18-29 use a mobile phone
for the majority of their Internet access
http://pewinternet.org/Reports/2012/Ce...
3 inches 70 inches
Adapted from “The Six Inch Gap” by Luke Wroblewski at http://www.lukew.com/ff/entry.asp?1679
2011 2012 % Change
TV 274 278 1,46%
Online 167 173 3,59%
Radio 94 92 -2,13%
Mobile 54 82 51,85%
Print 44 38 -13,64%
Other ...
New devices are demanding
new experiences.
Consumption
Communication
Alerting
Gaming
Augmentation
Guidance
Creation
Alerting
Augmentation
Augmentation
Gaming
Gaming
Creation
Creation
Communication
Communication
Guidance
Guidance
New experiences require new
sources of information.
25
The number of signals we can access digitally has
grown exponentially. We’re approaching the limit of
what our current ...
26
The number of signals we can access digitally has
grown exponentially. We’re approaching the limit of
what our current ...
27
Teaser:
Come to this afternoon’s expert session for
examples and discussion
As data and algorithms become
more important, users need more
information on how they’re used.
A user should have a clearer
relationship with a system that
makes decisions for her.
“Our inability to describe and understand [technological
infrastructure] reduces our critical reach, leaving us both
disem...
Transparency
Image: http://jessestallone.com/2012/02/01/conversations/conversations/
Agency
Virtuosity
“This book looks at everyday objects
through a pair of terms: technology and
technique. The first consists of the
structure...
New interactions require new
sources of information
New habits and new devices require new
interactions
New sources of inf...
Matt Boggie
@mattboggie
Matt Boggie (NY Times) @ MPJC2014
Matt Boggie (NY Times) @ MPJC2014
Matt Boggie (NY Times) @ MPJC2014
Matt Boggie (NY Times) @ MPJC2014
Matt Boggie (NY Times) @ MPJC2014
Matt Boggie (NY Times) @ MPJC2014
Matt Boggie (NY Times) @ MPJC2014
Matt Boggie (NY Times) @ MPJC2014
Matt Boggie (NY Times) @ MPJC2014
Matt Boggie (NY Times) @ MPJC2014
Matt Boggie (NY Times) @ MPJC2014
Matt Boggie (NY Times) @ MPJC2014
Matt Boggie (NY Times) @ MPJC2014
Matt Boggie (NY Times) @ MPJC2014
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Matt Boggie (NY Times) @ MPJC2014

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De presentatie die Matt Boggie van de NY Times gaf tijdens Mediapark Jaarcongres 2014 over big data. meer info: www.mpjc.nl

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Matt Boggie (NY Times) @ MPJC2014

  1. 1. We need more data. We need more data-driven interactions. We need better rules about using data.
  2. 2. Categories of activity are breaking down.
  3. 3. 2011 2012 % Change TV 274 278 1,46% Online 167 173 3,59% Radio 94 92 -2,13% Mobile 54 82 51,85% Print 44 38 -13,64% Other 45 36 -20,00% Total 678 699 3,10% Average Time Spent per Day 
 with Major Media by U.S. Adults http://www.emarketer.com/Article/Consumers-Spend-More-Time-with-Mobile-Online-Growth-Slows/1009431
  4. 4. Percentage of usage within the home (U.S.) http://services.google.com/fh/files/misc/multiscreenworld_final.pdf 79% Smartphone Tablet 60%
  5. 5. 31% of Americans use a mobile phone for the majority of their Internet access http://pewinternet.org/Reports/2012/Cell-Internet-Use-2012/Main-Findings/Cell-Internet-Use.aspx
  6. 6. 45% of Americans 18-29 use a mobile phone for the majority of their Internet access http://pewinternet.org/Reports/2012/Cell-Internet-Use-2012/Main-Findings/Cell-Internet-Use.aspx
  7. 7. 3 inches 70 inches Adapted from “The Six Inch Gap” by Luke Wroblewski at http://www.lukew.com/ff/entry.asp?1679
  8. 8. 2011 2012 % Change TV 274 278 1,46% Online 167 173 3,59% Radio 94 92 -2,13% Mobile 54 82 51,85% Print 44 38 -13,64% Other 45 36 -20,00% Total 678 699 3,10% 77% of time Americans spend using TV is spent
 also using another device (49% with a phone) http://services.google.com/fh/files/misc/multiscreenworld_final.pdf
  9. 9. New devices are demanding new experiences.
  10. 10. Consumption Communication Alerting Gaming Augmentation Guidance Creation
  11. 11. Alerting
  12. 12. Augmentation
  13. 13. Augmentation
  14. 14. Gaming
  15. 15. Gaming
  16. 16. Creation
  17. 17. Creation
  18. 18. Communication
  19. 19. Communication
  20. 20. Guidance
  21. 21. Guidance
  22. 22. New experiences require new sources of information.
  23. 23. 25 The number of signals we can access digitally has grown exponentially. We’re approaching the limit of what our current tools can extract.
  24. 24. 26 The number of signals we can access digitally has grown exponentially. We’re approaching the limit of what our current tools can extract. To get to deeper knowledge and understanding, we need to get to a new way of listening: both how we listen to signals, and what signals we listen to.
  25. 25. 27 Teaser: Come to this afternoon’s expert session for examples and discussion
  26. 26. As data and algorithms become more important, users need more information on how they’re used.
  27. 27. A user should have a clearer relationship with a system that makes decisions for her.
  28. 28. “Our inability to describe and understand [technological infrastructure] reduces our critical reach, leaving us both disempowered and, quite often, vulnerable. ! Infrastructure must not be a ghost. Nor should we have only mythic imagination at our disposal in attempts to describe it. 'The Cloud' is a good example of a dangerous simplification at work, akin to a children's book.” ! - Julian Oliver
  29. 29. Transparency
  30. 30. Image: http://jessestallone.com/2012/02/01/conversations/conversations/
  31. 31. Agency
  32. 32. Virtuosity
  33. 33. “This book looks at everyday objects through a pair of terms: technology and technique. The first consists of the structures, devices, and systems we use; the second, of our skills in using them.” - Edward Tenner
  34. 34. New interactions require new sources of information New habits and new devices require new interactions New sources of information require 
 new ways of relating to complex systems
  35. 35. Matt Boggie @mattboggie

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