Mark v/d Crommert (Mediasynced) @ CMC Formats

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De pitch die Mark van de Crommert gaf over Mediasynced tijdens het Cross Media Café Formats & Audiences op 6 november 2012. Meer info: http://www.immovator.nl/cross-media-cafe-formats-audiences

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Mark v/d Crommert (Mediasynced) @ CMC Formats

  1. 1. Mark van de Crommertmark@mediasynced.com+31 6 50 50 85 49
  2. 2. TV Commercials : Now Laptop Tablet Phone
  3. 3. Increase brand effectsthrough synchronization
  4. 4. Research:Synchronous online andTV advertising results inhigher brand scores.Universal Media and RadboudUniversity, 20-1-2012, N=114, sourceMarketingonline.nl57% of viewers nolonger zaps to otherchannels duringcommercial breaksResearch media-agencyStroom:, source Adformatie 27 april2012, n= 1017 + 10 interviews
  5. 5. More infoMark van de Crommertmark@mediasynced.com+31 6 50508549

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