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Marco van Houdt (Xite) @ CMC Linear Meets Digital


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De presentatie van Marco van Houdt (Xite) tijdens het Cross Media Café Linear meets digital op dinsdag 19 juni 2018, over personalised music television.

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Marco van Houdt (Xite) @ CMC Linear Meets Digital

  1. 1. Cross Media Café Lineair meets Digital Marco van Houdt | XITE Networks | 19-06-2018
  2. 2. Advantage vs Benefit Connected TV
  3. 3. (R)Evolutie TV
  4. 4. Connected Televisie 43,5% Gaming ConsoleSmart TV Set-top Box *Kijkonderzoek - Infographic 2017 Multimedia device
  5. 5. XITE Personalised Music Television
  6. 6. P2ZhbHNlPzQuNS41Mz9mYWxzZQ== XITE PMT
  7. 7. Lineair Landing Lineair <autostart> PMT
  8. 8. Action based 10% van de tijd Eerste minuut ad-free Tenminste twee music videos tussen ads Time based algorithm Specificaties Pre-roll - Instream - Max 30” - Big Screen - Settop Box - Non skippable User Experience Advertenties
  9. 9. Minder advertenties(10% ipv 20% p/uur) Kortere advertenties (Max 20/30 sec) Relevantere advertenties (Time based, per channel) (Addressable advertising in de toekomst) Frequentie cap advertenties Interactieve omgeving Benefits Connected TV B2C Keuze product; AVOD/SVOD
  10. 10. Adverteerder Visibility (impressies getoond = gezien) Broadcasters Meer waarde ad inventory, minder advertenties benodigd Betere user experience  meer sessies / langere sessietijden Freq cap (geen wasted meer) Performance (Uitkijkpercentage) Benefits Connected TV B2B Nieuwe verdienmodellen mogelijk (B2B + B2C) Premium omgeving ( Interactief, grote scherm) Relevantie!
  11. 11. Challenges video industry IAB Research
  12. 12. Nice read
  13. 13. We love music videos