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Guido Hettema (Akamai) @ Cross Media Café:'Online Video'

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Slides van: Guido Hettema (Akamai)
Event: Cross Media Café 'Online video'
Datum: 9 december 2014
Meer informatie vind u op de site:http://immovator.nl/agenda/cross-media-cafe-geld-verdienen-met-online-video

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Guido Hettema (Akamai) @ Cross Media Café:'Online Video'

  1. 1. Media Analytics Guido Hettema
  2. 2. ©2014 AKAMAI | FASTER FORWARDTM 130122 Trends Driving Video Audience Behavior Watched video online on a computer 84% • Premium content moving online • Shift to mobile Watched video online on a mobile device 74% Source: Nielsen Global Survey of Multi-Screen Media Usage, Q3, 2012 * As Reported by online consumers http://blog.nielsen.com/nielsenwire/global/global-report-multi-screen-media-usage/
  3. 3. ©2014 AKAMAI | FASTER FORWARDTM What is Media Analytics? Designed specifically to track video analytics and display trends and insights Viewer on Connected Device Media Analytics Viewer on Computer Viewer in Living Room (Television)  Up to 60 days of activity history  Detailed Connection, Activity, and Quality Summaries  Visual representation of activity quality for an individual user Viewer Diagnostics  Monitor operations in real time  Troubleshoot, isolate problems, and resolve technical issues proactively  Instant visibility into performance QoS Monitor  Content Usage Statistics  Viewer & Activity Summaries  Audience trends & detailed behavioral analytics  Quality Reports & Dashboards Audience Analytics
  4. 4. CONTENT PACKAGING QUALITY ©2014 AKAMAI | FASTER FORWARDTM Key Drivers for Success with Audience Engagement What format is best suited to your online audience and content, (audio, video)? What devices or sites is the content available to? Is your content ad-supported, if so which types of ads are being inserted? Are there any quality issues hindering your audience’s viewing experience?
  5. 5. ©2014 AKAMAI | FASTER FORWARDTM 130122 Audience Analytics – Sample Ad Engagement Data 43% Pre Roll Mid Roll Post Roll 97% 100% 92% 57% % Ad Plays 2% 0% 4% 0% 2% 0% 4% 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Episodic TV News Religious Sports 11% Ad Abandonment Rate Pre Roll Mid Roll Post Roll 4% 3% 17% 1% 6% 0% 2% 26% 86% 0% 25% 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Episodic TV News Religious Sports 10.0 8.0 6.0 4.0 2.0 - Episodic TV News Religious Sports 9.7 5.3 0.1 11.8 Ads per Play 6.7 Average Ads Viewers Watched per Play Pre Rolls drive 3X the abandonment for Sports over other categories 3X Pre Roll Abandonment is 4X Mid Roll Abandonment 4X
  6. 6. ©2014 AKAMAI | FASTER FORWARDTM 130122 QoS – Sample Startup Time Data 3% Startup Abandonment Episodic TV News Religious Retail Sports 9% 42% 71% 1% 1% 9% 55% 1% 0% 3% 34% 3% 1% 20% 66% 5% 30% 71% 84% 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% < 2s 2-5s 5-10s 10+s Abandonment rises 5X 5X over 2s startup time per minute for Sports content 1.6X Startup time drives 1.6X the abandonment for Sports content over the other categories
  7. 7. ©2014 AKAMAI | FASTER FORWARDTM 130122 QoS – Sample Rebuffering Data 0% 3% Rebuffer Abandonment Episodic TV News Religious Retail Sports 10% 12% 14% 20% 34% 0% 2% 26% 34% 44% 54% 66% 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 0 secs < 2 secs 2-5 secs 5-10 secs 10-20 secs 20-30 secs > 30 secs 13X Abandonment rises 13X over 2s rebuffer time per minute for News content 3X Rebuffers drive 3X the abandonment for News content over the other categories
  8. 8. Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks. ©2014 AKAMAI | FASTER FORWARDTM Akamai is in the Heart of Analytics Video is increasingly becoming the dominant media being served over the Internet and Akamai is at the heart of capturing analytics.

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