Successfully reported this slideshow.

Dick Buschman (ACHTUNG!) @ CMC Formats

750 views

Published on

De presentatie van Dick Buschman (ACHTUNG!) tijdens het Cross Media Café Formats & Audiences op 6 november.

  • Be the first to comment

  • Be the first to like this

Dick Buschman (ACHTUNG!) @ CMC Formats

  1. 1. SKODA - TOUR DU SOFAIMMOVATOR CROSS MEDIA CAFEMEDIAPARK HILVERSUM 06 NOV 2012
  2. 2. WE ARE NOT FROM GERMANY
  3. 3. SKODA IS PROUDSPONSOR OF THETOUR DE FRANCE
  4. 4. BUT THE WATCHING 4 HOUR STAGESCAN SOMETIMES BESLIGHTLY BORING...
  5. 5. IN DIGITAL ERA, PEOPLE - EMBRACE NEW MEDIA CHANNELS BY NATURE- CONSUME, PUBLISH AND FILTER AS THEY LIKE- EXPECT BRANDS TO JOIN (INSTEAD OF INTRUDE)
  6. 6. MEDIA MEDIACONSUMPTIONPARTICIPATIONLEAN LEANBACKWARD FORWARD
  7. 7. RESET MINDSET:FROM ADVERTISINGTO PARTICIPATING
  8. 8. SECOND SCREENSECOND SCREENSECOND SCREENSECOND SCREEN
  9. 9. Second Screen: term that refers to an additionalelectronic device (e.g. tablet, smartphone) thatallows a television audience to interact with thecontent they are consuming
  10. 10. SECOND SCREEN - ‘OLD SCHOOL’
  11. 11. FIRST SCREEN SECOND SCREEN +TELEVISION - LINEAR LAPTOP/TABLET/PHONE - INTERACTIVE
  12. 12. DISTRACTION DEDICATION
  13. 13. BRANDINGIN DIGITAL ERA IS NOT ABOUT ADVERTISING IT IS ABOUTPARTICIPATING
  14. 14. http://swajp.dareville.com/
  15. 15. DICK@ACHTUNG.NL

×