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CMC Sport en Media innovaties presentatie Peter Minkjan


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Cross Media Café Sport en Media innovaties presentatie Peter Minkjan, Matchwinner

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CMC Sport en Media innovaties presentatie Peter Minkjan

  1. 1. Social Marketing Strategist My task is to generate as much reach, engagement, online traffic and video views with social media as possible for RTL content.
  2. 2. Our Goal •  Enrich the TV experience •  Generate leads for our partner VriendenLoterij
  3. 3. Generate leads with week prizes
  4. 4. Results so far •  215.000 downloads •  #1 Ranking in itunes & Google Play store •  100.000 quizzes played each day
  5. 5. the app: really simple concept Test your knowledge with 11 multiple choice football questions each day. You can earn points by answering correct & Fast.
  6. 6. Challenge •  QUESTION: How can we turn this simple concept into an popular app using social media? •  Answer: Competitions + Compliments
  7. 7. COmpetitions
  8. 8. Competitions •  Playing alone is only fun for a couple of days •  Competing against your friends, fellow citizens, club members and fans makes the app addicting
  9. 9. Competitions Players automatically play against their fellow citizens, club members and fans
  10. 10. Create your own competition You can easily create your own competition and compete against your friends, colleagues or football team Members
  11. 11. COmpliments
  12. 12. Quick question What’s the most discussed subject on social media?
  13. 13. No, it’s not pictures of cats
  14. 14. Or dogs
  15. 15. It’s me, myself and I Research shows that about 50 percent of what people talk about on Social Media is “me” focused. People just love to talk about themselves and brag about their life.
  16. 16. “I have a tough life;) ”
  17. 17. “I love to work out”
  18. 18. “I’m a traveller”
  19. 19. “I’m not fat, I’m a sex beast”
  20. 20. “I wear different socks sometimes, I’m Smart”
  21. 21. Does your content make people •  Feel special? •  Look good? •  Look interesting? •  Look funny? •  Look in-the-know?
  22. 22. USE Compliments And people whill share your content
  23. 23. Social sharing • 67% • 26% • 7% Majority of our social shares is through WhatsApp
  24. 24. Trophy case •  Players can collect and share badges to fill their trophy case •  Badges are based on loyalty and results
  25. 25. Badges are hidden compliments
  26. 26. OK, I’m done talking Any Questions?