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CMC Sport en Media innovaties presentatie Mark van Leest


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Cross Media Café Sport en Media innovaties presentatie Mark van Leest, hoofd Ajax Media AFC Ajax

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CMC Sport en Media innovaties presentatie Mark van Leest

  1. 1. Werkwijze Marketing Immovator “From sending to experiencing” The new online proposition of Ajax Mark van Leest Ajax Media
  2. 2. Digital Strategy is the only place where the Ajax fan can always find the most reliable and unique content about Ajax and to experience the brand very closely.
  3. 3. Fan needs
  4. 4. Match anticipation Wij zijn Ajax
  5. 5. Points of departure Wij zijn Ajax
  6. 6. Storytelling
  7. 7. Tunnel cam Reruns in stadium Commerce Mobility Portal
  8. 8. Entertainment challenge Engagement level Experience level Highlights on TV Live watching on TV Live watching in bar with friends Live presence in stadium Stadium programme Online: - Social Media - Stats - Betting - L.B.S. Experience Information
  9. 9. Entertainment extension Number of visitors in stadium Time Prior to Match First half Second half Post match Current in- and out flow Required in- and out flow
  10. 10. Questions?