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CMC Sport en Media innovaties presentatie Giels Brouwer


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Cross Media Café Sport en Media innovaties presentatie Giels Brouwer, CEO Scisports

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CMC Sport en Media innovaties presentatie Giels Brouwer

  1. 1. Cross Media café 6 juni 2016 Football Data Intelligence
  2. 2. Data is Stupid
  3. 3. Football is Simple
  4. 4. We make football data Stupid Simple
  5. 5. A brief introduction •  Founded in 2012 as spin-off of the University of Twente •  Selected as one of the 50 most innovative startups in the world (by the Kairos Society) •  Winner of the Philips Innovation Award •  Helping football clubs in seven countries •  37 employees •  Nestor service is specialized in question-driven data intelligence
  6. 6. What can we do with Football Data?
  7. 7. The SciSkill •  Uses an algorithm to determine the influence of a player on his team •  Determines individual growth, quality, potential and influence •  Excellent for talent recognition
  8. 8. The EC: Top Talents
  9. 9. The EC: The best of the best
  10. 10. Expected Goals •  Algorithm to determine the chance on a goal of each shot •  SciSports Exp.Goals model adapts to each individual player •  Brings new insights when analyzing players and matches
  11. 11. And lots more
  12. 12. Nestor isn’t a data provider, He provides knowledge
  13. 13. The future of Football Data
  14. 14. The Frustra+on   There was no data available to accurately shape a Virtual Reality match environment   Lacking heigth coordinates of both the ball and the players   Data was subjec+ve and incomplete   None of the current tracking systems served our wishes for the future
  15. 15. The Dream   Bring the in-game experience from the game FIFA to the real match
  16. 16. A new way of thinking   We see the stadium as a large MRI scanner   No camera-op+miza+on, but error-minimiza+on   Real-+me 3D tracking of both the players and the ball   Sta+s+cs are generated with ar+ficial intelligence / deep learning   Personalized data can be generated on demand
  17. 17. A new way of thinking hOps://
  18. 18. How does it work?
  19. 19. Hengelosestraat 500 7521 AN Enschede The Netherlands +31 (0)53 369 0500