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/ C O N C E P T / D E S I G N / D E V E L O P / D E P L O Y / M A I N T A I N
/ AMSTERDAM - 2016
CROSS MEDIA CAFÉ
/ 24i ME...
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
NUMBEROFSERVICES
OTT GROWTH SPORTS BRANDS
2.0
“MLB At Bat” App huge success amongst younger fans
PAST: THE FIRST SPORTS APPS IN THE US MARKET
MLB is not just Baseball, it is a tech
startup hidden inside of a sports league
PAST: THE FIRST SPORTS APPS IN THE US MARK...
Besides Baseball and a tech start up..
MLB is a rights holder of live sports
PAST: THE FIRST SPORTS APPS IN THE US MARKET
PRESENT: SPORTS APPS IN THE GLOBAL MARKET
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
NUMBEROFSERVICES
2.0
PRESENT: FOX SPORTS THE GROWTH CONTINUES
Robert van Trigt
Director Brand Partnerships & Projects at FOX Networks Group
PRESENT: FOX SPORTS THE GROWTH CONTINUES
Triple usage Fox 2.0 Smart TV App due to extra content
Fox Sports Growth Consumption
PRESENT: FOX SPORTS THE GROWTH CONTINUES
+22%
2014
+5%
2%
2015
+38%
+16%
6%
2016
+61%
+41%
1...
21% of all online streams are consumed through
game consoles, smart tv’s and connected devices
PRESENT: FOX SPORTS THE GRO...
FUTURE: SO WHAT IS NEXT?
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
NUMBEROFSERVICES
2.0
The right content to the right audience at the right time
2.0
FUTURE: SO WHAT IS NEXT?
World wide expansion and exclusive OTT content
2.0
FUTURE: SO WHAT IS NEXT?
From OTT to in-stadium experience
2.0
FUTURE: SO WHAT IS NEXT?
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CMC Sport en Media innovaties presentatie Fox Sports

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Cross Media Café Sport en Media innovaties presentatie Robert van Trigt, director Brand Partnerships & Projects bij FOX Sports en Martijn van Horssen, CEO 24i Media

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CMC Sport en Media innovaties presentatie Fox Sports

  1. 1. / C O N C E P T / D E S I G N / D E V E L O P / D E P L O Y / M A I N T A I N / AMSTERDAM - 2016 CROSS MEDIA CAFÉ / 24i MEDIA & FOX SPORTS
  2. 2. 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 NUMBEROFSERVICES OTT GROWTH SPORTS BRANDS 2.0
  3. 3. “MLB At Bat” App huge success amongst younger fans PAST: THE FIRST SPORTS APPS IN THE US MARKET
  4. 4. MLB is not just Baseball, it is a tech startup hidden inside of a sports league PAST: THE FIRST SPORTS APPS IN THE US MARKET
  5. 5. Besides Baseball and a tech start up.. MLB is a rights holder of live sports PAST: THE FIRST SPORTS APPS IN THE US MARKET
  6. 6. PRESENT: SPORTS APPS IN THE GLOBAL MARKET 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 NUMBEROFSERVICES 2.0
  7. 7. PRESENT: FOX SPORTS THE GROWTH CONTINUES Robert van Trigt Director Brand Partnerships & Projects at FOX Networks Group
  8. 8. PRESENT: FOX SPORTS THE GROWTH CONTINUES Triple usage Fox 2.0 Smart TV App due to extra content
  9. 9. Fox Sports Growth Consumption PRESENT: FOX SPORTS THE GROWTH CONTINUES +22% 2014 +5% 2% 2015 +38% +16% 6% 2016 +61% +41% 11%TVE vs TV
  10. 10. 21% of all online streams are consumed through game consoles, smart tv’s and connected devices PRESENT: FOX SPORTS THE GROWTH CONTINUES
  11. 11. FUTURE: SO WHAT IS NEXT? 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 NUMBEROFSERVICES 2.0
  12. 12. The right content to the right audience at the right time 2.0 FUTURE: SO WHAT IS NEXT?
  13. 13. World wide expansion and exclusive OTT content 2.0 FUTURE: SO WHAT IS NEXT?
  14. 14. From OTT to in-stadium experience 2.0 FUTURE: SO WHAT IS NEXT?

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