INTERACTIVE
ENTERTAINMENT AT LARGE
GAMES AND SCREENS
#IBCCONF
@JEROEN020
TV
Games Social
Media
Interactive
TV
THAT’S
US!
Social
Games
Social
TV
DO YOU ENJOY WATCHING TV?
TITEL
You can import your contacts and mail from Yahoo!, Hotmail, AOL, and
many other web mail or POP accounts. If you wan...
DO YOU WATCH MORE OR LESS
TV THAN YOUR PARENTS?
TITEL
You can import your contacts and mail from Yahoo!, Hotmail, AOL, and
many other web mail or POP accounts. If you wan...
DO YOU LIKE TO WATCH
TV COMMERCIALS?
TITEL
You can import your contacts and mail from Yahoo!, Hotmail, AOL, and
many other web mail or POP accounts. If you wan...
DO YOU WATCH
GAME OF THRONES?
TITEL
You can import your contacts and mail from Yahoo!, Hotmail, AOL, and
many other web mail or POP accounts. If you wan...
DO YOU HAVE AN
HBO SUBSCRIPTION?
TITEL
You can import your contacts and mail from Yahoo!, Hotmail, AOL, and
many other web mail or POP accounts. If you wan...
HAVE YOU EVER PLAYED A
GAME WITH 100.000 PEOPLE?
TITEL
You can import your contacts and mail from Yahoo!, Hotmail, AOL, and
many other web mail or POP accounts. If you wan...
1960 1970 1980 1990 2000 2010
EVOLUTION
TV
GAMING
TV IS THE BIGGEST
MEDIUM ON EARTH
BUT THE COMPETITION FOR THE
VIEWER’S ATTENTION IS INCREASING
Source: Nielsen 2012
87% OF US VIEWERS USE THEIR DEVICES
WHIL...
COMMERCIAL
BREAK!
TITEL
You can import your contacts and mail from Yahoo!, Hotmail, AOL, and
many other web mail or POP accounts. If you wan...
29%$
10%$ 10%$
27%$
9%$ 8%$
3%$ 3%$
0%$
5%$
10%$
15%$
20%$
25%$
30%$
35%$
Ru-e$ Roemer$ Wilders$ Samson$ Buma$ Pechtold$ S...
AD BREAK LOSS IN REACH
HALFTIME
Loss in reach
User Statistics For Episode
Connected Clients Over Time Joined Users Over Time
19:30:00
0
20,000
40,000
60,000
80,000
21:3...
TURNING COMMERCIAL BREAKS
INTO INTERACTIVE ENTERTAINMENT
• Increases effective
reach of commercials
• Adds frictionless dir...
FOR INTERACTIVE ENTERTAINMENT AT LARGE
THE TIME IS NOW
Orchestrate peak events, create a huge build up
Combine a shared, l...
LET’S CREATE THE NEXT GEN
HENNY HUISMAN EFFECT
@EXMACHINAGROUP
@JEROEN020
Jeroen Elfferich (Ex Machina) @ Games and Screens, IBC
Jeroen Elfferich (Ex Machina) @ Games and Screens, IBC
Jeroen Elfferich (Ex Machina) @ Games and Screens, IBC
Upcoming SlideShare
Loading in …5
×

Jeroen Elfferich (Ex Machina) @ Games and Screens, IBC

760 views

Published on

Jeroen Elfferich @ Games and Screens, IBC

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
760
On SlideShare
0
From Embeds
0
Number of Embeds
109
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Jeroen Elfferich (Ex Machina) @ Games and Screens, IBC

  1. 1. INTERACTIVE ENTERTAINMENT AT LARGE GAMES AND SCREENS #IBCCONF @JEROEN020
  2. 2. TV Games Social Media Interactive TV THAT’S US! Social Games Social TV
  3. 3. DO YOU ENJOY WATCHING TV?
  4. 4. TITEL You can import your contacts and mail from Yahoo!, Hotmail, AOL, and many other web mail or POP accounts. If you want, we'll even keep importing your mail for the next 30 days. we know it can be a pain to switch email accounts we hope this makes the transition to Gmail a bit easier ONDERTITEL
  5. 5. DO YOU WATCH MORE OR LESS TV THAN YOUR PARENTS?
  6. 6. TITEL You can import your contacts and mail from Yahoo!, Hotmail, AOL, and many other web mail or POP accounts. If you want, we'll even keep importing your mail for the next 30 days. we know it can be a pain to switch email accounts we hope this makes the transition to Gmail a bit easier ONDERTITEL
  7. 7. DO YOU LIKE TO WATCH TV COMMERCIALS?
  8. 8. TITEL You can import your contacts and mail from Yahoo!, Hotmail, AOL, and many other web mail or POP accounts. If you want, we'll even keep importing your mail for the next 30 days. we know it can be a pain to switch email accounts we hope this makes the transition to Gmail a bit easier ONDERTITEL
  9. 9. DO YOU WATCH GAME OF THRONES?
  10. 10. TITEL You can import your contacts and mail from Yahoo!, Hotmail, AOL, and many other web mail or POP accounts. If you want, we'll even keep importing your mail for the next 30 days. we know it can be a pain to switch email accounts we hope this makes the transition to Gmail a bit easier ONDERTITEL
  11. 11. DO YOU HAVE AN HBO SUBSCRIPTION?
  12. 12. TITEL You can import your contacts and mail from Yahoo!, Hotmail, AOL, and many other web mail or POP accounts. If you want, we'll even keep importing your mail for the next 30 days. we know it can be a pain to switch email accounts we hope this makes the transition to Gmail a bit easier ONDERTITEL
  13. 13. HAVE YOU EVER PLAYED A GAME WITH 100.000 PEOPLE?
  14. 14. TITEL You can import your contacts and mail from Yahoo!, Hotmail, AOL, and many other web mail or POP accounts. If you want, we'll even keep importing your mail for the next 30 days. we know it can be a pain to switch email accounts we hope this makes the transition to Gmail a bit easier ONDERTITEL
  15. 15. 1960 1970 1980 1990 2000 2010 EVOLUTION TV GAMING
  16. 16. TV IS THE BIGGEST MEDIUM ON EARTH
  17. 17. BUT THE COMPETITION FOR THE VIEWER’S ATTENTION IS INCREASING Source: Nielsen 2012 87% OF US VIEWERS USE THEIR DEVICES WHILE WATCHING TV SOURCE: NIELSEN 2011/12
  18. 18. COMMERCIAL BREAK!
  19. 19. TITEL You can import your contacts and mail from Yahoo!, Hotmail, AOL, and many other web mail or POP accounts. If you want, we'll even keep importing your mail for the next 30 days. we know it can be a pain to switch email accounts we hope this makes the transition to Gmail a bit easier ONDERTITEL
  20. 20. 29%$ 10%$ 10%$ 27%$ 9%$ 8%$ 3%$ 3%$ 0%$ 5%$ 10%$ 15%$ 20%$ 25%$ 30%$ 35%$ Ru-e$ Roemer$ Wilders$ Samson$ Buma$ Pechtold$ Sap$ Slob$ Stemmen& live.rtl.nl& De&Hond&1119& 0%& 5%& 10%& 15%& 20%& 25%& 30%& Ru:e& Roemer& Wilders& Samson& Buma& Pechtold& Sap& Slob& 29%& 10%& 10%& 27%& 9%& 8%& 3%& 3%& 28%& 10%& 12%& 30%& 7%& 7%& 4%& 2%& 25%& 14%& 13%& 25%& 8%& 8%& 3%& 4%& Stemmen& live.rtl.nl& De&Hond&1119&
  21. 21. AD BREAK LOSS IN REACH HALFTIME Loss in reach
  22. 22. User Statistics For Episode Connected Clients Over Time Joined Users Over Time 19:30:00 0 20,000 40,000 60,000 80,000 21:36:00 ...ON SECOND SCREEN
  23. 23. TURNING COMMERCIAL BREAKS INTO INTERACTIVE ENTERTAINMENT • Increases effective reach of commercials • Adds frictionless direct response possibilities • Uses existing creative • Simple and compelling games • Building on the content of commercial breaks • Strong social integration
  24. 24. FOR INTERACTIVE ENTERTAINMENT AT LARGE THE TIME IS NOW Orchestrate peak events, create a huge build up Combine a shared, linear experience and individual interactivity Attract massive amounts of people, let them participate synchronously The results of the interactions feed back into the shared experience and influence the outcome It’s not just you versus the nation. Filter: age, region, gender, etc Use the data, Luke
  25. 25. LET’S CREATE THE NEXT GEN HENNY HUISMAN EFFECT
  26. 26. @EXMACHINAGROUP @JEROEN020

×