Webinar Deck: 2D Barcode and Microsoft Tag


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98% of 2D Barcodes used by publishers are Microsoft Tag! Join us for a live discussion to understand why so many publishers, brands and advertisers are using Mtag in their mobile marketing campaigns today.

Paul Cunnington, Microsoft director TAG products management and Michael Ahearn, iLoop Mobile vice-president strategic marketing will dive into Mtag opportunity and explain how it fits into a mobile marketing strategy.

Benefits from attending the webinar:

1.Leave the session armed with an MTag marketing roadmap, a step by step guide that clearly prioritizes select capabilities to develop and in what order.
2.Find out best practices via case studies and real-world examples in retail and publishing.
3.Learn how to incorporate Microsoft Tag into your marketing mix.

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Webinar Deck: 2D Barcode and Microsoft Tag

  1. 1. Bridging the Digital & Physical Worlds with 2D Bar Codes Part of the iLoop Mobile Webinar Series Presented by Michael Ahearn, VP Strategic Marketing, iLoop Mobile Guest Presenter: Paul Cunnington, Director Microsoft Tag Product Management October 2011 1
  2. 2. About iLoop Mobile & Microsoft Tag• Industry leading technology and services make it fast • Over 5 billion Tags in print and easy to create, manage and analyze mobile marketing campaigns and content delivery initiatives • 200 million+ magazine issues have featured Tags worldwide • 250,000+ customers are using Microsoft Tag• Award winning iLoop Mobile Platform for creating state-of-the-art SMS/MMS campaigns, mobile sites/HTML5, POS mobile coupons, LBS & CRM • Hundreds of tier one brands, publishers, agencies and messaging, 2D tag campaigns and other mobile other companies use Tags marketing initiatives Golf Digest Procter & Nike Callaway• Industry leader in mobile marketing strategy, managed USA Today Gamble service campaign delivery and professional services Acura FootJoy Coca-Cola RE/MAX Sony Pictures Edwin Watts Johnson & Forbes• Campaign design that achieves mission critical Time Inc. Porsche Golf Johnson Magazine marketing objectives, answering the individual needs of customers• Customers include Fortune 500 brands, agencies, media companies, and other tier-one companies 2
  3. 3. The Market for Mobile• 234M mobile phone users in US today*• 40% are smart phone users = 94M consumers**• 41% have used an app (outside of a native game)*• Half of all new phones sold today are smart phones*• Carriers are giving away iPhonesSources: * ComScore Aug. 2011, ** Nielsen July 2011 3
  4. 4. What 2D Bar Codes Mean to the Market Today• 7% of all mobile users scanned a bar code, nearly 17M consumers• Smart phones used to scan bar codes• 17% of smart phone users scanned a bar code, approaching 1 in 5• 37% of bar code users are aged between 25-34, 20% between 35-44, 16% between 18-24• 60% male, 40% female• 36% of mobile bar code users household income > $100K, twice other income brackets 2D bar codes are a compelling option or addition to opt-in mobile marketing for smart phone users Sources: ComScore Aug. 2011 4
  5. 5. DIGITAL 5
  6. 6. Microsoft Tag | Momentum5 Billion+ 250,000+Tags have been Active Tag accountsprinted since the linking to interactiveJanuary 2009 launch digital experiences200 Million+ 500,000Magazine issues Scans have beenhave featured Tags activated in a singlesince August 2010 magazine issue 6
  7. 7. Magazines7
  8. 8. Newspapers8
  9. 9. Books9
  10. 10. Automobile10
  11. 11. Catalogues11
  12. 12. Retailers12
  13. 13. The World Is Rapidly Changing is Measurable But people live in the 13
  14. 14. The customer is anonymous. 14
  15. 15. It doesn’t have to stay that way. 15
  16. 16. Bridging the Digital Divide How When WhereWho What 16
  17. 17. The Microsoft Tag PlatformTA G SCAN EXPERIENCE MEASURE Differentiators: • Location information • Tag Device ID • Social sharing • API’s 17
  18. 18. How Tag Works {!PostalCode} {!deviceid Webserver 18
  19. 19. Benefits of a Controlled Client App Device ID • Allows you to capture data • Solves fragmentation Location • Works every time Add to Contacts 19
  20. 20. Consumer Oriented Format 20
  21. 21. Tag works on a ton of smart phones. 21
  22. 22. One Tag can have multiple uses • Employee Query Store System SDK App Tag • Employee Employee Device ID= Employee Reader • Device ID Information Tag Reader • Customer Device ID = customer Unique Offer 22
  23. 23. Microsoft Tag | Compelling Content Drives Action I want a deal I want to know more … I like to play—sweepstakes and contests I like to share I want to BUY NOW 23
  24. 24. Microsoft Tag | Compelling Content Drives Action  Web content  Videos  Music  Maps  Social networks  Contacts  Applications  Call  And more 24
  25. 25. Innovative MediumMadison & Mulholland sponsored a Tag party in NewYork. They feature Tag in their catalogues throughout NewYork and in the Hamptons. 25
  26. 26. Importance of Redirection 26
  27. 27. Small Prizes Drive Volume 27
  28. 28. Integrated Marketing• Tags on 2Pro soft drink bottles (3 flavors) Peach, Apple, Grape• 3 short films (video) based upon different characters and endings• http://www.lottechilsung.co.kr/brand/health/health_2pro.jsp?pid=1046 28
  29. 29. Creative Content• Tags used in POS displays (grocery and liquor) to promote their “Get Into the Spirit” national campaign• Merchandising included display cards, neck tags and case card inserts• Tag directed to a microsite that featured holiday planning ideas and cocktail recipes 29
  30. 30. Everyone Wants a Deal• Tag being used by Post-it in FSIs and on POP material at retail• OfficeMax implementation is the first true mobile coupon Tag deployment. Scan a Tag on a POP display to get a UPC barcode that can be scanned by the cashier. 30
  31. 31. User Education and Frequency 31
  32. 32. US Smartphone QR Users Would you be interested in using a QR code, either for the first time or again?What did you use a QR code for? MGH survey February 2011 of 415 smart phone users, margin of error +/-4.8%. 32
  33. 33. 33
  34. 34. 34
  35. 35. Microsoft Tag Demos to TryDownload the reader at http://gettag.mobi MMS marketing Demo only, offer cannot be redeemedMobile site with video 35
  36. 36. Visit www.iloopmobile.com to learn how we can help youmobile enhance your marketing.Contact sales@iloopmobile.com (408) 907-3360 and we‘ll helpyou get started. http://twitter.com/iloopmobile http://www.facebook.com/group.php?gid=71337661648 http://www.linkedin.com/company/iloop-mobile http://www.youtube.com/user/iLoopMobile 36
  37. 37. Microsoft Tag | EssentialsTA G SCAN EXPERIENCE MEASURETags are used in Anyone can download the After scanning the user The Tag Manager comesadvertising, signage, free app to their existing can experience a relevant with a suite ofbrochures, magazines, mobile phone and scan a and dynamic interactive customizable reports,posters and anywhere that Tag. experience on their device. allowing organizationsthe online world can enrich The Tag app is available This experience can enrich, and brands to evaluatean offline experience. and learn from their Tag for all of the top mobile educate or lead to a campaigns.Tags can be black and platforms, including iOS, purchase.white, color or even Android, Windows Mobilecustomized to integrate and Blackberry.with a creative concept, Only a single app islogo or design. needed and works with all platforms, all Tags. 37
  38. 38. Microsoft Tag | Customers Golf Digest USA Today Procter & Nike Callaway Gamble Acura FootJoy Coca-Cola RE/MAX Sony Pictures Time Inc. Porsche Edwin Watts Johnson & Forbes Golf Johnson MagazineSprint Johnson & Johnson Darigold Woman‗s Day LacosteCanon General Mills Pet Smart Entertainment Weekly L.L. BeanKOA Philips Purina Golf Digest Special KHerbal Essence Herbal Essence Gold Bond Conde‘ Nast Sutter Home WineryNBC Dentyne Kelloggs Volvo WheatiesFox Entertainment Dr. Pepper Mattel Ford Stride GumUniversal Studios Pepsi Almay Toyota RE/MAXParamount Pictures Coca-Cola Head & Shoulders Acura Courtyard MarriottFX TV Mountain Dew Sports Illustrated Honda Jessica SimpsonHBO 3M Glamour Porsche Holland AmericaSony Pictures Kraft USA Today MasterCraft Jackson Hole Mountain ResortGizmodo Revlon Allure Magazine Chrysler Silverseas CruisesStarz Media Nike Health Magazine Fiat Norwegian Cruise LineLionsgate Adidas TV Guide Bayliner Justin BieberAvatar Lowe‘s Seattle Times DC ShoesProcter & Gamble Skyy Vodka Seventeen Lucky JourneysRand McNally Dominos Lellf Magazine KSWISS 38
  39. 39. Deeply Integrated Tag• SDK model maintains unified platform• Brands don‘t have to build there own scanning app 39
  40. 40. Golf Digest | Tag Case Study Golf Digest has been using Tag since 2009 to enhance content and engage readers; up to a dozen appear in each issue in editorial and advertising Tags in editorial give readers the opportunity to experience video lessons, tips, and other engaging content—all on their smart phones For example, when readers scanned a Tag in an article (also to the right) written by teaching professional Butch Harmon, they were treated to a video lesson with Peter Morrice, Golf Digest‘s senior editor 40
  41. 41. K-SWISS | Tag Case Study  K-SWISS partnered with Kenny Powers of the HBO show ―Eastbound & Down‖ and Microsoft Tag to promote their new TUBES line of training footwear  From July 15 to August 15, fans and athletes could head to Foot Locker to scan exclusive Tags that entered them into a sweepstakes to win prizes, such as a year‘s worth of K-SWISS gear  K-SWISS considered the campaign to be a huge success and were pleased with the integration of Tag 41
  42. 42. The Art of the Swing | Tag Case Study  The first golf book to feature Tags with video lessons.  Tags connected directly to a collection of exclusive videos designed to accompany the surrounding test in each chapter. 42
  43. 43. Callaway | Tag Case Study In 2010, Callaway started to use Tag on its print advertisements, product brochures, and point-of-sale displays in retail stores Their displays include a half-dozen Tags, that when scanned, take golfers to YouTube videos showcasing individual products These Tags help customers quickly learn more about the products and help them to make buying decisions on the spot 43
  44. 44. Acura | Tag Case Study To drive customer engagement, Acura incorporated 12 custom Microsoft Tags in their recent car brochures The Tags linked to videos of the features on their latest automobiles Each Tag was color-matched to the page content – which allowed them to blend perfectly into the brochures More than 500,000 brochures were printed and distributed to Acura dealers nationwide—at last report, the Tags had been scanned by customers more than 9,500 times 44
  45. 45. Microsoft Tag | Integration Build the Travelers Championship PGA golf tournament brand by creating a Custom Tag. Increase engagement of audience before, during and after the tournament. Create compelling contests that build awareness, engage, and increase audience participation. 45
  46. 46. Microsoft Tag | Tournament Promotion Use Tag to deliver:  Tournament details  Contests  Videos of celebrities  Ticket purchase, and more 46
  47. 47. Microsoft Tag | Go Mobile The Tag SDK can be used to help you leverage a mobile app. Cost effectively encourage participation to follow the leader board and participate in contests. 47
  48. 48. Microsoft Tag | Custom Tags 48