PR: The Venetian and The Palazzo Enhance Guest Experience with New Mobile SItes
THE VENETIAN AND THE PALAZZO LAS VEGAS ENHANCE GUEST EXPERIENCE WITH NEW MOBILE SITESFor Immediate ReleaseLas Vegas, Nev. (March 24, 2011) – The Venetian Resort – Hotel – Casino® and The PalazzoLas Vegas® have rolled out two new mobile web sites to enhance the guest experience. Themobile sites provide users with useful information including hours of operation, contactinformation and click-to-call abilities to make dining, suite or entertainment reservations.“We are excited to provide our guests a unique way to experience the opulence of two of LasVegas’ most luxurious resorts in the palm of their hand,” said John Celona, corporate executivedirector of eCommerce of The Venetian and The Palazzo. “The new mobile sites allow ourguests access to instant information by the click of a button.”The Venetian and The Palazzo have partnered with long-time e-mail partner, CheetahMail, anentity of Experian Marketing Services, and iLoop Mobile, the industry’s leading mobile platformprovider, to create this innovative mobile experience. The mobile sites, which givers users afirst-hand glance into the luxury amenities of the resorts, were carefully designed foroptimization across a wide variety of handsets.Along with the mobile sites, The Venetian and The Palazzo are developing mobile texting (SMS)initiatives as part of a multi-faceted mobile strategy. The SMS opt-in group will provide ongoingtouch point with customers to offer information and promotions accessible anytime, anywhere.With the new mobile websites, the resorts now offer an optimized experience to view a fullwebsite on any Internet enabled mobile device. With a clean and polished mobile site design, the
site offers an easy to use interface to explore The Venetian and The Palazzo’s Grazie rewardsprograms, suite accommodations, entertainment venues and dining options. ###Media Contact: Dawn Britt The Venetian | The Palazzo firstname.lastname@example.org 702.414.4334Statements in this press release, which are not historical facts, are "forward looking" statements that are madepursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. Forward-lookingstatements involve a number of risks, uncertainties or other factors beyond the Companys control, which may causematerial differences in actual results, performance or other expectations. These factors include, but are not limited togeneral economic conditions, competition, new ventures, government regulation, legalization of gaming, interestrates, future terrorist acts, insurance, and other factors detailed in the reports filed by Las Vegas Sands Corp. withthe Securities and Exchange Commission.
ABOUT THE PALAZZO LAS VEGAS®With more than 3,000 expansive suites, luxury shopping ,world-class dining and entertainment, the $1.9 billion,Silver LEED®(Leadership in Energy and Environmental Design)-certified Palazzo Las Vegas literally takes luxuryto new heights. Ranked first among Las Vegas Hotels in Travel + Leisure “World’s Best Awards 2010,” the AAAFive Diamond and Forbes Travel Guide Four Star-Award winning property is highlighted by a flagship 85,000-square-foot Barneys New York. The Shoppes at The Palazzo feature more than 60 luxury boutiques, including 20remarkable stores and couture brands making their Las Vegas debuts at The Palazzo, including Chloé, Tory Burch,Christian Louboutin, Diane von Furstenberg, Van Cleef & Arpels, Catherine Malandrino and Anya Hindmarch. Theall-suite resort offers plush and opulent suite accommodations ranging from a Luxury Suite at an unprecedented 720square feet to the 8,000-square-foot Chairman suite with private terraces and plunge pools. The Palazzo also offersa variety of cuisines from a collection of award-winning chefs such as Carnevino by Mario Batali, CUT byWolfgang Puck and Table 10 by Emeril Lagasse. Other unique offerings include the Tony Award-winningBroadway musical, “Jersey Boys;" the chic dining and nightlife hotspot, LAVO; the world’s largest Canyon RanchSpaClub; the ultimate sports bar, sportsbook and restaurant on the Strip, Lagasse’s Stadium; and Prestige at ThePalazzo – an exclusive space designed to offer the sophisticated traveler an elevated level of services and amenitiesincluding private champagne check in, packing and unpacking services, exclusive bath and pillow menus,complimentary cocktail reception and more. For additional information, visit The Palazzo website atpalazzolasvegas.com, follow on Twitter @palazzolasvegas and interact on Facebook atfacebook.com/palazzolasvegas.ABOUT THE VENETIAN LAS VEGASThe Venetian Resort-Hotel-Casino, the largest property in the country to receive AAA’s Five Diamond and thecoveted Forbes Travel Guide Four Star awards, is one of the world’s most luxurious LEED®-EB Gold (Leadershipin Energy and Environmental Design)-certified resort and convention destinations. Re-creating Venice’s legendarylandmarks, the resort offers unmatched service and quality for leisure and corporate guests. With suites ranging froma standard 650-square-foot Luxury Suite to the luxurious 10,000-square-foot Chairman Suite, the all-suite resortboasts more than 4,000 of Las Vegas’ most lavish suite accommodations. Located in the heart of the Las VegasStrip, The Venetian features The Grand Canal Shoppes, an indoor streetscape complete with gondolas and singinggondoliers, the Canyon Ranch SpaClub, world-class gaming, exquisite restaurants, and a wide variety of Las Vegasshows such as “Phantom-The Las Vegas Spectacular,” “Blue Man Group,” David Spade, Rita Rudner and JoanRivers on its premises, as well as extensive convention and corporate services. For additional information, visitvenetian.com, follow on Twitter @venetianvegas and interact on Facebook at facebook.com/venetianlasvegas.ABOUT GRAZIEGrazie, the premier loyalty program that rewards guests of The Venetian and The Palazzo for staying in the resorts’suites, dining at the restaurants, shopping at the boutiques, and gaming in the casinos. The points earned as a loyalguest of The Venetian and The Palazzo entitle members to extraordinary benefits and rewards including cash back,
promo credits and Discover gift cards redeemable at select retail outlets at both The Venetian and The Palazzo.Guests will enjoy the services and amenities available at two world class resorts with the ease and usability of justone card and one program. Grazie offers three levels of membership, Grazie, Gold and Platinum. A guest’smembership level determines the rate at which points are earned and the higher the level, the faster points areearned. For additional information, please call Grazie at 877.2GRAZIE or 702.414.4116.ABOUT iLOOP MOBILEAs the leading mobile marketing service organization, iLoop Mobile offers brands, agencies and media companiesaccess to the world’s best mobile platform and the industry expertise to go with it. Our core values are anunwavering commitment to our customers, an unshakeable commitment to innovation and an on-going commitmentto educating the mobile marketplace. iLoop Mobile’s solutions include SMS/MMS marketing and messaginginitiatives, mobile coupons point of sale integration, digital CRM mobile messaging, location based services andtargeting, mobile internet sites, mobile content delivery, and APIs that permit a wide range of other mobile services.iLoop Mobile offers its solutions platform as a self-service SaaS (software as a service) license with strategicprofessional services when needed.ABOUT EXPERIAN MARKETING SERVICESExperian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around theglobe. It is focused on helping marketers more effectively target and engage their best customers through email,digital advertising, customer data management, customer and competitive insight, data enrichment and list rental,modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enablesorganizations to encourage brand advocacy, create measurable return on investment and significantly improve thelifetime value of their customers.The names and brands mentioned above are trademarks and/or registered trademarks of their respectiveowners.