PR: iloop mobile introduces POS couponing solutions

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iLoop Mobile Coupons Provide Huge Opportunity for Retailers to Create Engaging and Measurable Experiences on Mobile Devices

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PR: iloop mobile introduces POS couponing solutions

  1. 1. PRESS RELEASEiLoop Mobile Introduces Point of Sale Mobile Couponing Redemption SolutionsiLoop Mobile Coupons Provide Huge Opportunity for Retailers to Create Engaging and MeasurableExperiences on Mobile DevicesSan Jose, CA — February 7, 2011 — Mobile couponing with full redemption capabilities has been waiting in the wings of the mobile industry, and with the growing popularity of, mobile phone use for retail interaction, the mobile channel is poised to mature into the mainstream retail marketplace. Retailers large and small are beginning to understand and leverage the advantages of mobile enabled retail marketing. These forward thinking retailers are determining how to market their products, build loyalty and deliver promotional advertising—including coupons and other forms of direct marketing—via mobile phones and their point of sale terminals.iLoop Mobile is now helping retailers leverage all the advantages the mobile channel has to offer directly wherethe transaction actually happens at point-of-sale. This is made possible through iLoop Mobile’s unique offeringthat integrates mobile coupons of all types with a retailer’s existing POS terminals, scanners and pin pads toensure a simple and seamless consumer experience.“Over the last 4 years, we’ve seen the mobile Web become an instrumental channel for brand engagement,”shares Matthew Harris, CEO of iLoop Mobile. “Point-of-sales and mobile couponing is transforming how peopleconnect to information and experiences in their daily lives. With that, SMS and mobile Web offer an exceptionalopportunity for initiating deeper relationships and more meaningful interaction with customers. It offers powerfulnew ways to reach consumers at each stage of the customer lifecycle, extending the brand relationship.”Most retailers are aware of today’s cost conscious consumer and want to offer an appropriate value and rewardfor loyalty via an inexpensive and immediate channel. Mobile is the perfect delivery vehicle for retailers toprovide this exchange with each customer. The Internet is becoming more sophisticated and mobile and socialmedia are always-on platforms through which customers can communicate with retailers and their favoritebrands.“Mobile is where consumers can raise their hands and talk with their favorite stores and brands,” says MichaelBragg, vice president, point-of-sale and couponing at iLoop Mobile. ”We are very excited to provide retailers withcutting edge mobile point-of-sale (POS) solutions that create easily customized loyalty and couponingcampaigns based on consumers’ behavior and demand. Integrating POS, CRM and mobile marketing is the last
  2. 2. mile to drive sales while increasing loyalty. Most importantly, we’ve solved redemption tracking and analyticsusing a retailer’s existing POS systems.”Influencing shopper decisions across all channels is the true objective for retailers in today’s market and amobile strategy should not follow single point solutions or a one size-fits-all mentality. This is what makes iLoopMobile’s solutions and services for mobile marketing so powerful. iLoop Mobile’s platform and expertise providesretailers a fully integrated shopping experience using systems they already have in place.“Location-based services, incentive management and POS integration are strategically very important”, addsBragg. “We’re interested in delivering content, information, and offers that bring the consumer closer to retailers.It’s not just about rewards-based offers and discounts.”A mobile commerce survey by IAB, IMRG and AIME found that 41% of retailers expect to have a transactionalapp or mobile site within the next year, jumping to 65% within two years. Today, mobile campaigns that are fullyintegrated with ecommerce and physical stores are critical for retailers. Typically, consumers are invited viamultiple marketing channels—such as email, in-store promotion, mobile messaging, Facebook and Twitter—toopt in to mobile initiatives that drive awareness. As the retailer grows its mobile database, this process offers theopportunity to learn more about customers’ preferences, and understand their purchasing patterns and influence.“The convergence of POS, mobile phones, analytics and CRM creates incredible new solutions that appeal toforward thinking CEOs who have recognized the power of unlocking the phone as a sales tool,” concludesBragg. “Success in the world of retail comes down to enabling customers to engage with the retailer on their ownterms. Any retailer not actively working to develop, measure and refine its mobile experience is leaving moneyon the table for competitors.”Since customer satisfaction with mobile experiences drives critical customer behavior, the measurement andunderstanding of shoppers’ satisfaction with SMS interactivity, online sites, mobile sites, and mobile apps is anecessity. Over the last 6 years, iLoop Mobile has acquired extensive knowledge and expertise working withmajor brands as it defines the next generation of mobile commerce and transactional experiences.About iLoop MobileiLoop Mobile’s mobile marketing platform , professional services and training enable the world’s most successfulinternational brands , marketing agencies and media companies to create, manage and analyze mobilemarketing campaigns worldwide. iLoop Mobile’s solutions include SMS/MMS marketing and messaginginitiatives, smart mobile couponing, mobile Internet sites, mobile-enabled online Web sites, mobile contentdelivery, and APIs that permit a wide range of other mobile services. iLoop Mobile offers its solutions platform asa self-service SaaS (software as a service) license with managed/professional services when requested.For more information visit our sites:Corporate site http:www.iloopmobile.com | Mobile site: http://m.iloopmobile.comMobile Marketing Resource Center: http://mobilemarketingresources.netSocial Networks: Twitter, LinkedIn, YouTube, Slideshare | Free SMS business card: www.txtcard.net

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