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![Ficha Curso – Community Manager (Básico) 1
FICHA TÉCNICA DO CURSO
[MYV02] COMMUNITY MANAGER
OBJETIVOS:
Objetivo geral
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Curso community manager (básico) (portugués)
- 1. Ficha Curso – Community Manager (Básico) 1 FICHA TÉCNICA DO CURSO [MYV02] COMMUNITY MANAGER OBJETIVOS: Objetivo geral Conhecer a partir de uma visão profissional a utilidade e o trabalho nas redes sociais. Objetivos específicos Aprender o que são as redes sociais. Aprender as principais habilidades que deveria ter um gestor de comunidade (Community Manager). Aprender como posicionar o seu negócio nas redes sociais. Conhecer o uso e o funcionamento dos blogs. Conhecer os conceitos básicos relacionados com as redes sociais. DESTINATÁRIOS: O curso básico de formação de Community Manager e de Marketing Online está dirigido a profissionais vinculados aos departamentos de marketing, comunicação, Internet, Sistemas de Informação, atenção ao cliente, call center, eBusiness, qualidade e Responsabilidade Social Corporativa. DURAÇÃO: 25 horas CONTEÚDOS: 1. Introdução às redes sociais 1.1. Os meios sociais 1.2. Comunidades e redes sociais 1.3. Reputação online 2. Ferramentas e meios de comunicação social 2.1. Plataformas de redes sociais 2.2. Facebook 2.3. Twitter 2.4. Outras redes sociais 3. Rentabilização das mídias sociais 3.1. Rentabilizar as redes sociais
- 2. Ficha Curso – Community Manager (Básico) 2 4. Habilidades do Community Manager 4.1. Gestão da comunidade 5. Trabalho diário do Community Manager 5.1. Community Management 5.2. Monitoramento 5.3. Casos de sucesso e de insucesso 5.4. Gestão de crises 5.5. Gestão da reputação online 6. Crowdsourcing, Peer to Peer Pressure e Vanity Management 6.1. Crowdsourcing 6.2. Peer to Peer Pressure 6.3. Vanity Management 7. Social CRM 7.1. Gestão de clientes nas redes sociais 8. Aspectos legais 8.1. Aspectos legais das redes sociais 8.2. Guia básica de uso 8.3. Blogs 8.4. Redes sociais profissionais 8.5. Facebook 8.6. Twitter 8.7. Flickr 8.8. Propriedade intelectual 9. Conteúdo nas redes sociais 9.1. Blogs e redes sociais 9.2. Redação de conteúdos 9.3. SEO (posicionamento nos buscadores) com blogs 9.4. WordPress 10. Blogs 10.1.Blogs e redes sociais 10.2.Redação de conteúdos 10.3.SEO (posicionamento nos buscadores) com blogs 10.4.WordPress 11. Casos práticos 11.1.Casos práticos no setor bancário e de seguros 11.2.Campanhas e casos de sucesso no Facebook